Dubuque, Iowa Audience in United States

Dubuque, Iowa logo

Dubuque, Iowa has an estimated audience of 426,679 people in United States. 50.7% are female, 49.3% are male, average age 43.4. Top brand affinities: Suikoden IV, Tuscany, Julio Cesar Chavez Jr., Mad About You, Iyanla Vanzant.

Top brand affinities include Suikoden IV, Tuscany, Julio Cesar Chavez Jr., with strongest over-indexing on Suikoden IV (15.46× the country average). Demographically, the Dubuque, Iowa audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Need for Security.

Category: Travel & Leisure · Type: POI

Demographics of Dubuque, Iowa fans

Demographic split for Dubuque, Iowa audience in United States
MetricValue
Female50.7%
Male49.3%
Average age43.4
Estimated audience size426,679

Audience persona

The typical Dubuque, Iowa fan in United States is balanced, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Suikoden IV.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dubuque, Iowa audience
BrandAffinityCategory
Suikoden IV15.46×Games
Tuscany2.87×Travel & Leisure
Julio Cesar Chavez Jr.2.11×Sports
Mad About You2.96×Movies & TV
Iyanla Vanzant1.52×Business & Career
Cagayan1.58×Travel & Leisure
JTB Corporation1.98×Business & Career
Left fielder1.51×
Brive-la-Gaillarde1.86×
Ke Buena México1.73×Music & Radio
JS Kairouan5.09×Sports
Urla, İzmir2.48×Travel & Leisure
Pips, Chips & Videoclips1.76×Music & Radio
Café Magazine1.8×Internet & Social Media
West Los Angeles College2.1×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dubuque, Iowa audience
TraitClusterScore
Family OrientationCONSERVATISM1.15
Need for SecurityCONSERVATISM1.06
Community OrientationOPEN1.02
DIY MentalityTHRILL1
IndividualismJOY0.99
Price SensitivityPREMIUM0.95

Worldwide distribution

Worldwide audience distribution share by country for Dubuque, Iowa
CountryShare
United States98.6%
Germany1.2%
Italy0.1%

See Dubuque, Iowa audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Dubuque, Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.