Durham, North Carolina Audience in United States
Durham, North Carolina has an estimated audience of 1,289,851 people in United States. 62.6% are female, 37.4% are male, average age 37.8. Top brand affinities: Nasal cavity, Tierra Cali, Consequence (rapper), Julio Cesar Chavez Jr., New York Harbor.
Top brand affinities include Nasal cavity, Tierra Cali, Consequence (rapper), with strongest over-indexing on Nasal cavity (2.28× the country average). Demographically, the Durham, North Carolina audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Durham, North Carolina fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 37.8 |
| Estimated audience size | 1,289,851 |
Audience persona
The typical Durham, North Carolina fan in United States is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Nasal cavity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nasal cavity | 2.28× | Health |
| Tierra Cali | 2.03× | Travel & Leisure |
| Consequence (rapper) | 1.6× | Music & Radio |
| Julio Cesar Chavez Jr. | 1.77× | Sports |
| New York Harbor | 1.96× | Travel & Leisure |
| Cadena SER | 2.12× | Music & Radio |
| Bulacan | 2.32× | Travel & Leisure |
| Hypothec | 1.6× | Business & Career |
| Fernando Valenzuela | 1.55× | Sports |
| E-box | 1.63× | Health |
| Otto Graham | 2.45× | Sports |
| Pat's King of Steaks | 2.03× | |
| Austin360 | 1.65× | Sports |
| The Radiators (American band) | 3.02× | Music & Radio |
| Alan Greenspan | 1.5× | Business & Career |
| Lion of Judah | 1.56× | |
| Jumbo (band) | 6.33× | Music & Radio |
| John Key | 2.25× | Politics & Society |
| Bruklinas | 1.56× | Travel & Leisure |
| California University of Pennsylvania | 1.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| Luxury Orientation | PREMIUM | 1.63 |
| Sports Activity | POWER | 1.53 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Mindfulness | BALANCE | 1.36 |
| Travelling | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.5% |
| United Kingdom | 1.7% |
| Canada | 0.8% |
See Durham, North Carolina audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Durham, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.