Folsom, California Audience in United States

Folsom, California logo

Folsom, California has an estimated audience of 448,651 people in United States. 73.0% are female, 27.0% are male, average age 32.5. Top regions: California, Texas, Louisiana. Top brand affinities: War on Terror, Jura Mountains, Tierra Cali, Penn & Teller, The Diving Bell and the Butterfly.

The average Folsom, California fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Louisiana. Top brand affinities include War on Terror, Jura Mountains, Tierra Cali, with strongest over-indexing on War on Terror (1.78× the country average). Demographically, the Folsom, California audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Folsom, California fans

Demographic split for Folsom, California audience in United States
MetricValue
Female73.0%
Male27.0%
Average age32.5
Estimated audience size448,651

Audience persona

The typical Folsom, California fan in United States is more female, around 32.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for War on Terror.

Top regions in United States

Top regions ranked by reach for Folsom, California in United States
RegionReachAffinity
California336,4889.54×
Texas27,1790.7×
Louisiana20,7573.59×
Pennsylvania19,5401.29×
Florida18,1870.6×
New York17,2110.69×
Washington13,6591.52×
New Jersey12,7441.12×
Illinois12,0720.81×
Nevada11,3302.61×
Arizona8,8750.97×
Georgia8,7450.63×
Colorado8,4571.2×
Oregon8,1701.59×
North Carolina7,4410.55×
Ohio7,0770.51×
Virginia6,9800.64×
Massachusetts6,7500.76×
Michigan6,0310.51×
Tennessee4,5090.5×
Maryland4,4600.58×
Utah4,2861.07×
Missouri4,2420.59×
Indiana3,9440.48×
Minnesota3,7440.58×
Wisconsin3,5130.52×
Alabama3,2720.52×
Oklahoma3,1100.62×
South Carolina3,0750.46×
Idaho2,9381.31×
Kentucky2,7640.49×
Mississippi2,4610.67×
New Mexico2,3721.05×
Connecticut2,2980.51×
Arkansas2,0540.56×
Kansas1,9910.56×
Hawaii1,9551.01×
Iowa1,7820.48×
Nebraska1,3580.6×
West Virginia1,3140.63×
Delaware1,2721.03×
Washington, District of Columbia1,2570.93×
Maine1,1590.72×
New Hampshire9810.55×
Montana9280.75×
Vermont6590.84×
Rhode Island6210.43×
Alaska5940.62×
South Dakota4930.48×
Wyoming4150.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Folsom, California audience
BrandAffinityCategory
War on Terror1.78×Politics & Society
Jura Mountains6.64×Travel & Leisure
Tierra Cali1.67×Travel & Leisure
Penn & Teller1.57×Movies & TV
The Diving Bell and the Butterfly4.22×Movies & TV
John Gray (U.S. author)4.08×Literature
Cacique1.67×Food & Beverages
Title Nine1.51×Fashion & Accessoires
Shelby Foote1.73×Literature
Iyanla Vanzant1.85×Business & Career
Fernando Valenzuela1.53×Sports
Lion of Judah1.84×
Bulacan1.9×Travel & Leisure
Building-integrated photovoltaics1.83×Home & Garden
İznik3.3×Travel & Leisure
Otto Graham1.8×Sports
Perris, California1.83×Travel & Leisure
Ext JS2.3×Technology & Electronics
Adventureland (Iowa)2.38×
Les Brown (bandleader)1.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Folsom, California audience
TraitClusterScore
Urban LifestyleOPEN1.39
Family OrientationCONSERVATISM1.1
Quality AwarenessPREMIUM1.09
Luxury OrientationPREMIUM1.07
Healthy LifestyleBALANCE1.05
TravellingTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Folsom, California
CountryShare
United States97.9%
Germany2.0%
Italy0.1%

See Folsom, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Folsom, California have in United States?

Folsom, California has an estimated audience of 448,651 people in United States, concentrated in California and Texas.

What is the gender split and age of Folsom, California fans?

73.0% of Folsom, California fans are female, 27.0% are male, with an average age of 32.5 years.

Which brands do Folsom, California fans like most?

Folsom, California fans show strongest brand affinity for War on Terror (1.78×), Jura Mountains (6.64×), and Tierra Cali (1.67×) over the country average.

Where do Folsom, California fans live in United States?

Folsom, California fans in United States are most concentrated in California (reach 336,488), Texas (reach 27,179), and Louisiana (reach 20,757). These three regions account for the largest share of the active audience.

What other brands do Folsom, California fans also like?

Beyond Folsom, California itself, the audience over-indexes on Jura Mountains (6.64×), Tierra Cali (1.67×), Penn & Teller (1.57×), and The Diving Bell and the Butterfly (4.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Folsom, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.