Greenwood, Mississippi Audience in United States

Greenwood, Mississippi logo

Greenwood, Mississippi has an estimated audience of 360,301 people in United States. 63.7% are female, 36.3% are male, average age 37.9. Top regions: Mississippi, Texas, Tennessee. Top brand affinities: Finding Your Roots, Cockpit, Nick Jr. (Australia), JBS USA, Larry Mullen, Jr..

The average Greenwood, Mississippi fan in United States is 37.9 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Texas, Tennessee. Top brand affinities include Finding Your Roots, Cockpit, Nick Jr. (Australia), with strongest over-indexing on Finding Your Roots (2.27× the country average). Demographically, the Greenwood, Mississippi audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Greenwood, Mississippi fans

Demographic split for Greenwood, Mississippi audience in United States
MetricValue
Female63.7%
Male36.3%
Average age37.9
Estimated audience size360,301

Audience persona

The typical Greenwood, Mississippi fan in United States is more female, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Finding Your Roots.

Top regions in United States

Top regions ranked by reach for Greenwood, Mississippi in United States
RegionReachAffinity
Mississippi48,92716.48×
Texas21,7510.7×
Tennessee15,6182.16×
Louisiana12,9742.79×
Georgia12,4481.12×
Florida12,1480.5×
California11,8810.3×
Alabama11,3122.25×
Illinois11,2130.93×
Arkansas8,3882.83×
New York6,3080.31×
Missouri5,9021.02×
North Carolina5,6660.52×
Ohio5,5030.5×
Michigan4,7360.5×
Indiana4,7340.72×
South Carolina3,8770.72×
Virginia3,5720.41×
Pennsylvania3,3650.28×
Wisconsin3,3250.61×
Kentucky2,8790.64×
New Jersey2,6590.29×
Oklahoma2,6390.66×
Arizona2,5790.35×
Maryland2,3690.38×
Washington2,2320.31×
Iowa2,1990.74×
Minnesota2,1870.42×
Colorado2,1470.38×
Kansas1,9130.67×
Massachusetts1,8790.26×
Oregon1,3780.33×
Connecticut1,3170.36×
Nevada1,1770.34×
Utah9840.31×
Nebraska7480.41×
Idaho7050.39×
Washington, District of Columbia7010.65×
West Virginia6540.39×
Alaska6530.85×
Hawaii6250.4×
New Hampshire5840.41×
Montana5690.57×
South Dakota5620.67×
North Dakota5470.74×
Wyoming5290.99×
New Mexico5250.29×
Rhode Island5200.45×
Maine5200.4×
Vermont5120.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greenwood, Mississippi audience
BrandAffinityCategory
Finding Your Roots2.27×Movies & TV
Cockpit1.69×Travel & Leisure
Nick Jr. (Australia)1.51×Kids & Family
JBS USA1.52×Food & Beverages
Larry Mullen, Jr.1.71×Music & Radio
Davao Region1.79×Travel & Leisure
Jbc1.71×Kids & Family
Gran Chaco1.62×Travel & Leisure
J. B. Holmes2.26×Sports
Jebel Ali Free Zone2.12×Business & Career
JTG1.56×Sports
Jamnalal Bajaj Institute of Management Studies1.53×Business & Career
JBPM1.69×
Pips, Chips & Videoclips2.1×Music & Radio
Editora JBC1.58×Literature
Lloyd Irvin Jr.1.51×Sports
JBK Horse Shows1.91×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greenwood, Mississippi audience
TraitClusterScore
Career OrientationPOWER1.28
DIY MentalityTHRILL1.25
Family OrientationCONSERVATISM1.15
Price SensitivityPREMIUM1.13
TraditionCONSERVATISM1.11
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Greenwood, Mississippi
CountryShare
United States84.7%
United Kingdom6.3%
Poland4.6%

See Greenwood, Mississippi audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Greenwood, Mississippi have in United States?

Greenwood, Mississippi has an estimated audience of 360,301 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of Greenwood, Mississippi fans?

63.7% of Greenwood, Mississippi fans are female, 36.3% are male, with an average age of 37.9 years.

Which brands do Greenwood, Mississippi fans like most?

Greenwood, Mississippi fans show strongest brand affinity for Finding Your Roots (2.27×), Cockpit (1.69×), and Nick Jr. (Australia) (1.51×) over the country average.

Where do Greenwood, Mississippi fans live in United States?

Greenwood, Mississippi fans in United States are most concentrated in Mississippi (reach 48,927), Texas (reach 21,751), and Tennessee (reach 15,618). These three regions account for the largest share of the active audience.

What other brands do Greenwood, Mississippi fans also like?

Beyond Greenwood, Mississippi itself, the audience over-indexes on Cockpit (1.69×), Nick Jr. (Australia) (1.51×), JBS USA (1.52×), and Larry Mullen, Jr. (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greenwood, Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.