Halifax, Nova Scotia Audience in United States
Halifax, Nova Scotia has an estimated audience of 408,454 people in United States. 56.9% are female, 43.1% are male, average age 36.9. Top brand affinities: JT Bioscoop, Jundiaí, Jc caylen, Goldberg Variations, Tequila Cazadores.
Top brand affinities include JT Bioscoop, Jundiaí, Jc caylen, with strongest over-indexing on JT Bioscoop (4.72× the country average). Demographically, the Halifax, Nova Scotia audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Travelling.
Category: Travel & Leisure · Type: POI
Demographics of Halifax, Nova Scotia fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 36.9 |
| Estimated audience size | 408,454 |
Audience persona
The typical Halifax, Nova Scotia fan in United States is more female, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for JT Bioscoop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JT Bioscoop | 4.72× | |
| Jundiaí | 3.41× | Travel & Leisure |
| Jc caylen | 2.98× | Internet & Social Media |
| Goldberg Variations | 2.98× | Music & Radio |
| Tequila Cazadores | 2.95× | Food & Beverages |
| Golden Gate | 2.87× | Games |
| Záhorská Bystrica | 2.87× | Travel & Leisure |
| Iginio Massari | 2.74× | Food & Beverages |
| Nova Iorque | 2.64× | |
| Bruklinas | 2.62× | Travel & Leisure |
| Perris, California | 2.57× | Travel & Leisure |
| Mother Goose | 2.45× | Literature |
| Food quality | 2.35× | Food & Beverages |
| Leeds College of Building | 2.34× | Business & Career |
| Cadena SER | 2.3× | Music & Radio |
| Tormac | 2.2× | Travel & Leisure |
| John Key | 2.16× | Politics & Society |
| Bubbles IQ | 2.14× | Games |
| Nasal cavity | 2.11× | Health |
| Cadmium | 2.07× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.34 |
| Travelling | THRILL | 1.88 |
| Sustainability | BALANCE | 1.82 |
| Pet Ownership | JOY | 1.43 |
| Quality Awareness | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 43.7% |
| United States | 19.2% |
| United Kingdom | 16.3% |
See Halifax, Nova Scotia audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Halifax, Nova Scotia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.