Harrisburg, Pennsylvania Audience in United States

Harrisburg, Pennsylvania logo

Harrisburg, Pennsylvania has an estimated audience of 2,278,781 people in United States. 56.4% are female, 43.6% are male, average age 41.5. Top regions: Pennsylvania, New York, North Carolina. Top brand affinities: Google Wallet, Sinaloa, Dental hygienist, Leverage (TV series), Jonathan Davis.

The average Harrisburg, Pennsylvania fan in United States is 41.5 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, North Carolina. Top brand affinities include Google Wallet, Sinaloa, Dental hygienist, with strongest over-indexing on Google Wallet (5.59× the country average). Demographically, the Harrisburg, Pennsylvania audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Harrisburg, Pennsylvania fans

Demographic split for Harrisburg, Pennsylvania audience in United States
MetricValue
Female56.4%
Male43.6%
Average age41.5
Estimated audience size2,278,781

Audience persona

The typical Harrisburg, Pennsylvania fan in United States is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Harrisburg, Pennsylvania in United States
RegionReachAffinity
Pennsylvania780,87510.18×
New York135,8881.07×
North Carolina130,0411.9×
New Jersey89,5231.54×
California83,8290.33×
Texas80,0610.41×
Florida78,7470.51×
Maryland67,7961.73×
Virginia67,6181.22×
Illinois62,5920.82×
Ohio47,8120.68×
Georgia35,0480.5×
South Dakota34,8126.61×
Oregon34,2551.31×
Massachusetts32,0730.71×
South Carolina28,1130.82×
Michigan25,9110.43×
Tennessee24,7360.54×
Arkansas23,4081.25×
Missouri22,9830.63×
Indiana21,5880.52×
Arizona18,8680.41×
Washington17,6440.39×
Connecticut16,9000.74×
Kentucky16,8930.59×
Colorado15,0270.42×
Minnesota13,4570.41×
Wisconsin13,3780.39×
Delaware12,8852.05×
Alabama12,5550.39×
Washington, District of Columbia12,0411.76×
West Virginia11,4161.08×
Mississippi9,9030.53×
Iowa9,4610.5×
Louisiana9,1780.31×
Utah8,5960.42×
Oklahoma7,7050.3×
New Hampshire7,5160.84×
Nebraska7,3390.64×
Nevada6,9670.32×
Maine6,6380.81×
Kansas6,6030.37×
Rhode Island4,3610.6×
Idaho3,7690.33×
Vermont3,5690.89×
New Mexico3,1680.28×
Hawaii2,0590.21×
North Dakota1,7510.37×
Montana1,6710.26×
Alaska1,5570.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harrisburg, Pennsylvania audience
BrandAffinityCategory
Google Wallet5.59×Technology & Electronics
Sinaloa1.82×Travel & Leisure
Dental hygienist2.02×Health
Leverage (TV series)1.9×Movies & TV
Jonathan Davis2.42×Music & Radio
John James Audubon3.91×Literature
John Key2.41×Politics & Society
Golden Gate3.21×Games
Summer Days (And Summer Nights!!)2×Music & Radio
Cuautitlán Izcalli1.95×Travel & Leisure
The Joseph Smith Papers2.08×Literature
Jbc1.61×Kids & Family
Nasi goreng1.73×Food & Beverages
Giuseppe Mazzini1.69×
Left fielder1.51×
Junior State of America2.84×Politics & Society
Ponte Milvio1.89×Travel & Leisure
Salam Fayyad1.62×Politics & Society
Urla, İzmir1.57×Travel & Leisure
JCLU Forever1.88×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harrisburg, Pennsylvania audience
TraitClusterScore
DIY MentalityTHRILL1.27
Community OrientationOPEN1.23
Career OrientationPOWER1.18
Family OrientationCONSERVATISM1.08
IndividualismJOY1.07
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Harrisburg, Pennsylvania
CountryShare
United States98.2%
Germany1.6%
Italy0.1%

See Harrisburg, Pennsylvania audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Harrisburg, Pennsylvania have in United States?

Harrisburg, Pennsylvania has an estimated audience of 2,278,781 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Harrisburg, Pennsylvania fans?

56.4% of Harrisburg, Pennsylvania fans are female, 43.6% are male, with an average age of 41.5 years.

Which brands do Harrisburg, Pennsylvania fans like most?

Harrisburg, Pennsylvania fans show strongest brand affinity for Google Wallet (5.59×), Sinaloa (1.82×), and Dental hygienist (2.02×) over the country average.

Where do Harrisburg, Pennsylvania fans live in United States?

Harrisburg, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 780,875), New York (reach 135,888), and North Carolina (reach 130,041). These three regions account for the largest share of the active audience.

What other brands do Harrisburg, Pennsylvania fans also like?

Beyond Harrisburg, Pennsylvania itself, the audience over-indexes on Sinaloa (1.82×), Dental hygienist (2.02×), Leverage (TV series) (1.9×), and Jonathan Davis (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harrisburg, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.