Harry Shum, Jr. Audience in United States

Harry Shum, Jr. logo

Harry Shum, Jr. has an estimated audience of 425,615 people in United States. 50.8% are female, 49.2% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: WCCO-TV, Whataburger, Mortgage insurance, Elsword, Kenneth Copeland Ministries.

The average Harry Shum, Jr. fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include WCCO-TV, Whataburger, Mortgage insurance, with strongest over-indexing on WCCO-TV (20× the country average). Demographically, the Harry Shum, Jr. audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Harry Shum, Jr. fans

Demographic split for Harry Shum, Jr. audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.9
Estimated audience size425,615

Audience persona

The typical Harry Shum, Jr. fan in United States is balanced, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for WCCO-TV.

Top regions in United States

Top regions ranked by reach for Harry Shum, Jr. in United States
RegionReachAffinity
California67,9191.45×
Texas40,9851.12×
Florida25,9780.9×
New York25,7251.08×
Illinois14,7841.04×
Pennsylvania13,3690.93×
Ohio12,1510.93×
Georgia11,6870.89×
North Carolina11,6770.91×
Michigan10,3490.93×
New Jersey10,1930.94×
Washington10,1641.19×
Virginia10,0480.97×
Massachusetts9,7721.17×
Arizona9,4821.09×
Indiana7,6870.99×
Tennessee7,5490.88×
Maryland7,0800.97×
Missouri6,9541.01×
Colorado6,5490.98×
Wisconsin6,3781×
Minnesota5,9060.97×
Oregon5,7851.19×
South Carolina5,4720.85×
Alabama5,3060.89×
Oklahoma5,2601.11×
Louisiana5,0000.91×
Kentucky4,7560.89×
Utah4,6021.21×
Nevada4,5271.1×
Connecticut4,1740.98×
Hawaii3,7192.03×
Iowa3,5011×
Kansas3,4061.02×
Arkansas3,2470.93×
Mississippi2,8800.82×
New Mexico2,2591.06×
Idaho2,2141.04×
Nebraska2,0820.98×
New Hampshire2,0681.23×
West Virginia1,5440.78×
Maine1,3890.91×
Rhode Island1,2290.91×
Washington, District of Columbia1,2020.94×
Delaware1,0060.86×
Montana9900.84×
Alaska8720.96×
South Dakota8550.87×
North Dakota6620.76×
Vermont6200.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harry Shum, Jr. audience
BrandAffinityCategory
WCCO-TV20×Movies & TV
Whataburger2.86×Food & Beverages
Mortgage insurance6.47×Business & Career
Elsword20×Games
Kenneth Copeland Ministries15.44×Politics & Society
Kasik11.07×Travel & Leisure
Home equity1.72×Home & Garden
Cam Ward3.18×Sports
UK garage4.32×Music & Radio
Panama2.86×Travel & Leisure
Kansas1.81×Travel & Leisure
Tezz4.79×Movies & TV
Google Photos1.63×Technology & Electronics
Nebraska1.57×Travel & Leisure
Jme18.42×Music & Radio
Justice1.64×Politics & Society
Gordita6.15×Food & Beverages
Home staging2.93×Home & Garden
Isometric exercise4.89×Sports
Saving1.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harry Shum, Jr. audience
TraitClusterScore
ExtroversionTHRILL1.76
LGBTQ+ IdentityOPEN1.44
Early Adopter MentalityPOWER1.32
Social Media UsageJOY1.22
SustainabilityBALANCE1.21
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Harry Shum, Jr.
CountryShare
United States49.3%
Germany12.6%
United Kingdom12.3%

See Harry Shum, Jr. audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Harry Shum, Jr. have in United States?

Harry Shum, Jr. has an estimated audience of 425,615 people in United States, concentrated in California and Texas.

What is the gender split and age of Harry Shum, Jr. fans?

50.8% of Harry Shum, Jr. fans are female, 49.2% are male, with an average age of 37.9 years.

Which brands do Harry Shum, Jr. fans like most?

Harry Shum, Jr. fans show strongest brand affinity for WCCO-TV (20×), Whataburger (2.86×), and Mortgage insurance (6.47×) over the country average.

Where do Harry Shum, Jr. fans live in United States?

Harry Shum, Jr. fans in United States are most concentrated in California (reach 67,919), Texas (reach 40,985), and Florida (reach 25,978). These three regions account for the largest share of the active audience.

What other brands do Harry Shum, Jr. fans also like?

Beyond Harry Shum, Jr. itself, the audience over-indexes on Whataburger (2.86×), Mortgage insurance (6.47×), Elsword (20×), and Kenneth Copeland Ministries (15.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Shum, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.