Rascasse Audience Intelligence

Harry Shum, Jr. Audience in United States

A data profile of the people who buy, follow and care about Harry Shum, Jr. in United States — modelled from more than twelve digital signal sources. Harry Shum, Jr. has an estimated audience of 550,506 people in United States.

#2386among Actor Actress or TV Star in United States#8316among Person in United States#6446in Movies & TV

The average Harry Shum, Jr. fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lucy Liu, Daniel Dae Kim, Tessa Thompson, with strongest over-indexing on Lucy Liu (42.82× the country average).

Demographically, the Harry Shum, Jr. audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harry Shum, Jr. fan in United States is balanced, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Lucy Liu.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Shum, Jr. profile in United States.

Audience size
551K
in United States
Gender
50.8%♀
49.2% male
Age
37.9
average years
Country rank
#34624
Person in United States
Fig. 01

Search interest · 12-month trend

+93%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Shum, Jr. fans

50.8% are female, 49.2% are male, average age 37.9.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Harry Shum, Jr. audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.9
Estimated audience size550,506
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Harry Shum, Jr. audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Harry Shum, Jr. audience comes from United States.

Worldwide audience distribution share by country for Harry Shum, Jr.
CountryShare
United States50.0%
United Kingdom11.7%
Germany10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Shum, Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Harry Shum, Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.82×
02California~60K1.38×
03Utah~5K1.25×
04Washington~10K1.15×
05Oregon~5K1.12×
06Idaho~2K1.12×
07New Hampshire~2K1.11×
08Arizona~10K1.10×
09Massachusetts~9K1.10×
10Nevada~5K1.10×
11Oklahoma~5K1.07×
12New Mexico~2K1.07×
13Texas~40K1.05×
14Kansas~3K1.02×
15Illinois~10K1.01×
16Indiana~8K1.01×
17Alaska<1K1.01×
18Iowa~4K1.00×
19Nebraska~2K1.00×
20New York~20K0.99×
21Missouri~7K0.99×
22Wisconsin~6K0.99×
23Minnesota~6K0.99×
24Connecticut~4K0.99×
25Arkansas~3K0.98×
26Virginia~10K0.96×
27Colorado~6K0.96×
28Rhode Island~1K0.96×
29Maine~1K0.95×
30Kentucky~5K0.94×
31Pennsylvania~10K0.93×
32Maryland~7K0.93×
33Louisiana~5K0.93×
34Montana~1K0.93×
35Delaware~1K0.93×
36South Dakota<1K0.93×
37New Jersey~10K0.92×
38West Virginia~2K0.92×
39Ohio~10K0.91×
40Tennessee~8K0.91×
41Alabama~5K0.91×
42North Dakota<1K0.91×
43Vermont<1K0.91×
44North Carolina~10K0.90×
45Michigan~10K0.90×
46Washington, District of Columbia~1K0.90×
47Florida~30K0.88×
48Georgia~10K0.88×
49Mississippi~3K0.88×
50South Carolina~6K0.87×
Fig. 06

Affinity by region

Affinity by region — Harry Shum, Jr., United States
0.87×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Shum, Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Shum, Jr. audience
#·InterestCategoryAffinity×
01White House DownMovies & TV66.77×
02Daniel Dae KimMovies & TV44.75×
03Lucy LiuMovies & TV42.82×
04Tessa ThompsonMovies & TV27.85×
05Olivia MunnMovies & TV27.24×
06Sandra OhMovies & TV21.37×
07Angela BassettMovies & TV21.02×
08Alison BrieMovies & TV20.00×
09Taron EgertonMovies & TV20.00×
10Ellen PompeoMovies & TV20.00×
11Kung Fu PandaMovies & TV20.00×
12Real Time with Bill MaherMovies & TV18.17×
13Emma WatsonMovies & TV17.71×
14Patricia ArquetteMovies & TV17.02×
15FandangoTravel & Leisure14.14×
16Kelly OsbourneMusic & Radio14.13×
17Miles TellerMovies & TV13.68×
18Kerry WashingtonMovies & TV13.50×
19Keke PalmerMovies & TV13.35×
20Anne HathawayMovies & TV11.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Shum, Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Shum, Jr. audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
PatriotismCONSERVATISM1.49×
ExtroversionTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Shum, Jr. audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Quality AwarenessPREMIUM0.75×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harry Shum, Jr. have in United States?

Harry Shum, Jr. has an estimated audience of 550,506 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harry Shum, Jr. fans?

50.8% of Harry Shum, Jr. fans are female, 49.2% are male, with an average age of 37.9 years.

03

Which brands do Harry Shum, Jr. fans like most?

Harry Shum, Jr. fans show strongest brand affinity for Lucy Liu (42.82×), Daniel Dae Kim (44.75×), and Tessa Thompson (27.85×) over the country average.

04

Where do Harry Shum, Jr. fans live in United States?

Harry Shum, Jr. fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Harry Shum, Jr. fans also like?

Beyond Harry Shum, Jr. itself, the audience over-indexes on Daniel Dae Kim (44.75×), Tessa Thompson (27.85×), White House Down (66.77×), and Olivia Munn (27.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Shum, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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