Hays County, Texas Audience in United States
Hays County, Texas has an estimated audience of 652,994 people in United States. 58.9% are female, 41.1% are male, average age 39.8. Top brand affinities: Nebraska, Penn & Teller, George Mikan, Bulacan, Toros de Tijuana.
Top brand affinities include Nebraska, Penn & Teller, George Mikan, with strongest over-indexing on Nebraska (4.71× the country average). Demographically, the Hays County, Texas audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Hays County, Texas fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.8 |
| Estimated audience size | 652,994 |
Audience persona
The typical Hays County, Texas fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nebraska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 4.71× | Travel & Leisure |
| Penn & Teller | 1.65× | Movies & TV |
| George Mikan | 2.45× | Sports |
| Bulacan | 2.08× | Travel & Leisure |
| Toros de Tijuana | 3.09× | Sports |
| JBS USA | 1.72× | Food & Beverages |
| James Stewart, Jr. | 2.7× | Sports |
| WFLA-TV | 1.51× | Movies & TV |
| Ext JS | 2× | Technology & Electronics |
| Bumbershoot | 1.81× | Music & Radio |
| WFLA News Channel 8 | 1.53× | Movies & TV |
| WPVI-TV | 1.54× | Movies & TV |
| St Matthew Passion | 2.15× | |
| Davao Region | 1.51× | Travel & Leisure |
| bumGenius | 2.1× | Kids & Family |
| Alexandr Dolgopolov | 5.35× | Sports |
| Stomp box | 1.81× | Music & Radio |
| Naval Air Engineering Station Lakehurst | 4.53× | |
| The Boomtown Rats | 2.49× | Music & Radio |
| James Booker | 2.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.34 |
| Community Orientation | OPEN | 1.29 |
| Career Orientation | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| United Kingdom | 0.1% |
| Germany | 0.0% |
See Hays County, Texas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hays County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.