Rascasse Audience Intelligence

Hellyeah Audience in United States

A data profile of the people who buy, follow and care about Hellyeah in United States — modelled from more than twelve digital signal sources. Hellyeah has an estimated audience of 291,310 people in United States.

#178among Metal in United States#12270among Person in United States#7171in Music & Radio

The average Hellyeah fan in United States is 40.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Deftones, Mariano's, Buckethead, with strongest over-indexing on Deftones (58.49× the country average).

Demographically, the Hellyeah audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hellyeah fan in United States is more male, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Deftones.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hellyeah profile in United States.

Audience size
291K
in United States
Gender
29.8%♀
70.2% male
Age
40.2
average years
Country rank
#49094
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hellyeah fans

29.8% are female, 70.2% are male, average age 40.2.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Hellyeah audience in United States
MetricValue
Female29.8%
Male70.2%
Average age40.2
Estimated audience size291,310
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Hellyeah audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3927%
40-4930%
50+12%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Hellyeah audience comes from United States.

Worldwide audience distribution share by country for Hellyeah
CountryShare
United States45.4%
Poland6.9%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hellyeah audience in United States is strongest.

Fig. 05

Top regions by affinity

Hellyeah fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~2K1.34×
02Iowa~3K1.30×
03Kentucky~4K1.25×
04Oklahoma~4K1.25×
05Wisconsin~5K1.23×
06Arkansas~3K1.19×
07Kansas~3K1.19×
08Nebraska~2K1.18×
09Missouri~5K1.16×
10North Dakota<1K1.16×
11Indiana~6K1.15×
12Ohio~10K1.14×
13Maine~1K1.13×
14Michigan~8K1.11×
15Idaho~2K1.11×
16Montana<1K1.10×
17Tennessee~6K1.09×
18New Mexico~1K1.09×
19Oregon~3K1.05×
20South Dakota<1K1.05×
21Colorado~4K1.04×
22Minnesota~4K1.02×
23Alabama~4K1.02×
24Alaska<1K1.02×
25New Hampshire~1K1.01×
26Nevada~3K1.00×
27Texas~20K0.99×
28Georgia~8K0.99×
29Washington~5K0.99×
30Illinois~9K0.97×
31Arizona~5K0.97×
32Utah~2K0.97×
33Pennsylvania~9K0.96×
34Louisiana~3K0.94×
35Vermont<1K0.94×
36South Carolina~4K0.93×
37Mississippi~2K0.92×
38North Carolina~7K0.91×
39Virginia~6K0.86×
40Connecticut~2K0.83×
41Delaware<1K0.83×
42Rhode Island<1K0.80×
43Florida~10K0.79×
44Maryland~4K0.78×
45Washington, District of Columbia<1K0.77×
46Massachusetts~4K0.76×
47Hawaii<1K0.76×
48California~20K0.70×
49New York~10K0.67×
50New Jersey~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Hellyeah, United States
0.64×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hellyeah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hellyeah audience
#·InterestCategoryAffinity×
01Hollywood UndeadMusic & Radio96.26×
02BabymetalMusic & Radio81.94×
03BucketheadMusic & Radio76.24×
04Die AntwoordMusic & Radio63.05×
05DeftonesMusic & Radio58.49×
06Mariano'sFood & Beverages55.51×
07Three Days GraceMusic & Radio45.51×
08Corey TaylorMusic & Radio45.35×
09Tech N9neMusic & Radio44.90×
10HalestormMusic & Radio39.52×
11StaindMusic & Radio38.79×
12Judas PriestMusic & Radio35.50×
13RammsteinMusic & Radio35.23×
14Slipknot (band)Music & Radio23.12×
15Jewel-OscoShopping20.00×
16Jessica ChastainMovies & TV20.00×
17Suki WaterhouseFashion & Accessoires20.00×
18Will PoulterMovies & TV18.72×
19Thrash metalMusic & Radio12.53×
20Ozzy OsbourneMusic & Radio9.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hellyeah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hellyeah audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.73×
Convenience OrientationPREMIUM1.62×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hellyeah audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.69×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hellyeah have in United States?

Hellyeah has an estimated audience of 291,310 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hellyeah fans?

29.8% of Hellyeah fans are female, 70.2% are male, with an average age of 40.2 years.

03

Which brands do Hellyeah fans like most?

Hellyeah fans show strongest brand affinity for Deftones (58.49×), Mariano's (55.51×), and Buckethead (76.24×) over the country average.

04

Where do Hellyeah fans live in United States?

Hellyeah fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Hellyeah fans also like?

Beyond Hellyeah itself, the audience over-indexes on Mariano's (55.51×), Buckethead (76.24×), Hollywood Undead (96.26×), and Babymetal (81.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Hellyeah audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hellyeah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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