Herding Audience in United States
Herding has an estimated audience of 398,068 people in United States. 56.7% are female, 43.3% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Penn & Teller, JTV (Indonesia), Parma, Mad About You.
The average Herding fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Penn & Teller, JTV (Indonesia), with strongest over-indexing on Minnesota (2.45× the country average). Demographically, the Herding audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Herding fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.7 |
| Estimated audience size | 398,068 |
Audience persona
The typical Herding fan in United States is more female, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 57,736 | 1.32× |
| Texas | 39,416 | 1.15× |
| Florida | 27,313 | 1.01× |
| New York | 25,662 | 1.15× |
| Illinois | 13,964 | 1.05× |
| Georgia | 12,590 | 1.03× |
| North Carolina | 12,555 | 1.05× |
| Pennsylvania | 11,871 | 0.89× |
| Virginia | 11,714 | 1.21× |
| Washington | 11,219 | 1.4× |
| Michigan | 10,384 | 1× |
| Ohio | 10,293 | 0.84× |
| New Jersey | 10,002 | 0.99× |
| Massachusetts | 9,013 | 1.15× |
| Arizona | 8,498 | 1.05× |
| Indiana | 7,385 | 1.02× |
| Tennessee | 7,094 | 0.89× |
| Colorado | 7,007 | 1.12× |
| Maryland | 6,830 | 1× |
| Minnesota | 5,745 | 1.01× |
| Oregon | 5,739 | 1.26× |
| Missouri | 5,563 | 0.87× |
| South Carolina | 5,283 | 0.88× |
| Wisconsin | 5,199 | 0.87× |
| Alabama | 4,371 | 0.79× |
| Connecticut | 4,293 | 1.08× |
| Oklahoma | 4,079 | 0.92× |
| Kentucky | 3,930 | 0.79× |
| Louisiana | 3,739 | 0.73× |
| Utah | 3,550 | 1× |
| Nevada | 3,488 | 0.91× |
| Iowa | 3,186 | 0.97× |
| Kansas | 2,983 | 0.95× |
| Arkansas | 2,520 | 0.77× |
| Mississippi | 2,347 | 0.72× |
| Idaho | 2,162 | 1.08× |
| New Mexico | 1,814 | 0.91× |
| Hawaii | 1,709 | 1× |
| Nebraska | 1,629 | 0.82× |
| West Virginia | 1,615 | 0.87× |
| Maine | 1,605 | 1.13× |
| Washington, District of Columbia | 1,578 | 1.32× |
| New Hampshire | 1,397 | 0.89× |
| Montana | 1,124 | 1.02× |
| Rhode Island | 1,028 | 0.81× |
| South Dakota | 971 | 1.05× |
| Alaska | 967 | 1.14× |
| Vermont | 821 | 1.18× |
| North Dakota | 810 | 0.99× |
| Wyoming | 784 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.45× | Travel & Leisure |
| Penn & Teller | 6.7× | Movies & TV |
| JTV (Indonesia) | 3.09× | |
| Parma | 5.21× | Travel & Leisure |
| Mad About You | 5.01× | Movies & TV |
| Ixtapaluca | 3.62× | Travel & Leisure |
| The Boomtown Rats | 10.06× | Music & Radio |
| St Matthew Passion | 6.77× | |
| Ext JS | 4.4× | Technology & Electronics |
| bumGenius | 5.63× | Kids & Family |
| Ipsos | 1.88× | Business & Career |
| Bus Driver (video game) | 1.69× | Games |
| JTG | 3.43× | Sports |
| Babalawo | 2.14× | |
| Bumbershoot | 2.12× | Music & Radio |
| Bustos, Bulacan | 3.69× | Travel & Leisure |
| William F. Buckley, Jr. | 1.7× | |
| The Joseph Smith Papers | 2.97× | Literature |
| Warminster Township, Bucks County, Pennsylvania | 2.27× | Travel & Leisure |
| Grammy Award for Best Pop Vocal Album | 2.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.31 |
| Need for Security | CONSERVATISM | 1.17 |
| Risk Appetite | THRILL | 1.12 |
| Price Sensitivity | PREMIUM | 1.1 |
| DIY Mentality | THRILL | 1.03 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.8% |
| Japan | 4.2% |
| Germany | 2.5% |
See Herding audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Herding have in United States?
Herding has an estimated audience of 398,068 people in United States, concentrated in California and Texas.
What is the gender split and age of Herding fans?
56.7% of Herding fans are female, 43.3% are male, with an average age of 43.7 years.
Which brands do Herding fans like most?
Herding fans show strongest brand affinity for Minnesota (2.45×), Penn & Teller (6.7×), and JTV (Indonesia) (3.09×) over the country average.
Where do Herding fans live in United States?
Herding fans in United States are most concentrated in California (reach 57,736), Texas (reach 39,416), and Florida (reach 27,313). These three regions account for the largest share of the active audience.
What other brands do Herding fans also like?
Beyond Herding itself, the audience over-indexes on Penn & Teller (6.7×), JTV (Indonesia) (3.09×), Parma (5.21×), and Mad About You (5.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Herding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.