Highlands Ranch, Colorado Audience in United States

Highlands Ranch, Colorado logo

Highlands Ranch, Colorado has an estimated audience of 422,549 people in United States. 70.9% are female, 29.1% are male, average age 44.0. Top brand affinities: Sailor, WFTS-TV, WESH 2 News, Buenavista (Madrid), Canino.

Top brand affinities include Sailor, WFTS-TV, WESH 2 News, with strongest over-indexing on Sailor (14.25× the country average). Demographically, the Highlands Ranch, Colorado audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Sports Activity.

Category: Travel & Leisure · Type: POI

Demographics of Highlands Ranch, Colorado fans

Demographic split for Highlands Ranch, Colorado audience in United States
MetricValue
Female70.9%
Male29.1%
Average age44.0
Estimated audience size422,549

Audience persona

The typical Highlands Ranch, Colorado fan in United States is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Sailor.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highlands Ranch, Colorado audience
BrandAffinityCategory
Sailor14.25×Travel & Leisure
WFTS-TV1.95×Movies & TV
WESH 2 News1.56×Movies & TV
Buenavista (Madrid)2.07×Travel & Leisure
Canino4.94×Travel & Leisure
St Matthew Passion6.12×
Bruklinas1.67×Travel & Leisure
WFLA-TV1.58×Movies & TV
Kevin Edwards Jr3.33×Internet & Social Media
Jbc1.76×Kids & Family
Coto de Caza, California1.63×Travel & Leisure
WFTV Channel 91.87×Movies & TV
Ixmiquilpan1.53×
Church Community Builder1.69×Technology & Electronics
Glassmen Drum and Bugle Corps2.29×Music & Radio
Universal suffrage1.73×Politics & Society
Tigre, Buenos Aires1.62×Travel & Leisure
WildFly1.57×
Ariovaldo Carlos Jr1.54×
Leeds College of Building1.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highlands Ranch, Colorado audience
TraitClusterScore
Quality AwarenessPREMIUM1.44
Sports ActivityPOWER1.23
MindfulnessBALANCE1.2
Family OrientationCONSERVATISM1.19
Community OrientationOPEN1.08
Luxury OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Highlands Ranch, Colorado
CountryShare
United States99.1%
Germany0.7%
Italy0.2%

See Highlands Ranch, Colorado audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Highlands Ranch, Colorado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.