Rascasse Audience Intelligence

WESH 2 News Audience in United States

A data profile of the people who buy, follow and care about WESH 2 News in United States — modelled from more than twelve digital signal sources. WESH 2 News has an estimated audience of 3,007,594 people in United States.

#98among TV Channel in United States#1352in Movies & TV

The average WESH 2 News fan in United States is 42.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Online newspaper, United Parcel Service, Tampa Bay Rays, with strongest over-indexing on Online newspaper (2.01× the country average).

Demographically, the WESH 2 News audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WESH 2 News fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WESH 2 News profile in United States.

Audience size
3M
in United States
Gender
56.9%♀
43.1% male
Age
42.2
average years
Country rank
#10279
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WESH 2 News

56.9% are female, 43.1% are male, average age 42.2.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for WESH 2 News audience in United States
MetricValue
Female56.9%
Male43.1%
Average age42.2
Estimated audience size3,007,594
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the WESH 2 News audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4926%
50+24%
Fig. 04

Worldwide distribution

99.4%

of the worldwide WESH 2 News audience comes from United States.

Worldwide audience distribution share by country for WESH 2 News
CountryShare
United States99.4%
China0.1%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WESH 2 News audience in United States is strongest.

Fig. 05

Top regions by affinity

WESH 2 News fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2.5M33.27×
02South Dakota~10K1.42×
03Alaska~6K0.94×
04North Dakota~6K0.94×
05West Virginia~10K0.93×
06Montana~8K0.93×
07Vermont~5K0.93×
08New Mexico~10K0.91×
09Rhode Island~9K0.91×
10Idaho~10K0.90×
11Delaware~7K0.90×
12Arkansas~20K0.89×
13Nebraska~10K0.89×
14Hawaii~10K0.89×
15Maine~10K0.89×
16New Hampshire~10K0.88×
17Oklahoma~30K0.87×
18Kansas~20K0.87×
19Washington, District of Columbia~8K0.87×
20Mississippi~20K0.86×
21Louisiana~30K0.84×
22Tennessee~50K0.83×
23Nevada~20K0.83×
24Oregon~30K0.82×
25Utah~20K0.80×
26Iowa~20K0.79×
27Kentucky~30K0.76×
28Connecticut~20K0.75×
29Arizona~50K0.74×
30Alabama~30K0.74×
31Washington~40K0.73×
32Missouri~30K0.72×
33Colorado~30K0.71×
34South Carolina~30K0.71×
35Indiana~40K0.69×
36Wisconsin~30K0.69×
37Maryland~40K0.68×
38Minnesota~30K0.68×
39Georgia~60K0.66×
40New Jersey~50K0.63×
41Massachusetts~40K0.63×
42Ohio~60K0.61×
43Michigan~50K0.61×
44North Carolina~50K0.60×
45Virginia~40K0.60×
46Pennsylvania~60K0.59×
47Illinois~60K0.58×
48New York~80K0.45×
49California~100K0.43×
50Texas~100K0.41×
Fig. 06

Affinity by region

Affinity by region — WESH 2 News, United States
0.41×1.00×33.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WESH 2 News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WESH 2 News audience
#·InterestCategoryAffinity×
01Florida PanthersSports4.77×
02Tampa Bay RaysSports3.84×
03Jet skiSports2.81×
04MotorboatCars & Mobility2.63×
05Tampa Bay LightningSports2.39×
06Online newspaperNews2.01×
07PhotovoltaicsHome & Garden2.00×
08New York MetsSports1.83×
09Non-alcoholic beverageFood & Beverages1.67×
10Microwave ovenHome & Garden1.66×
11FertilizerHome & Garden1.66×
12Rail transportTravel & Leisure1.63×
13FanaticsFashion & Accessoires1.63×
14Tom CruiseMovies & TV1.63×
15Convenience storeFood & Beverages1.60×
16Mineral waterFood & Beverages1.58×
17CappuccinoFood & Beverages1.55×
18Solar powerHome & Garden1.54×
19United Parcel ServiceBusiness & Career1.53×
20Atlanta BravesSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WESH 2 News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WESH 2 News audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.60×
IndividualismJOY1.56×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WESH 2 News audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.35×
Sports ActivityPOWER0.64×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WESH 2 News have in United States?

WESH 2 News has an estimated audience of 3,007,594 people in United States, concentrated in Florida and California.

02

What is the gender split and age of WESH 2 News fans?

56.9% of WESH 2 News fans are female, 43.1% are male, with an average age of 42.2 years.

03

Which brands do WESH 2 News fans like most?

WESH 2 News fans show strongest brand affinity for Online newspaper (2.01×), United Parcel Service (1.53×), and Tampa Bay Rays (3.84×) over the country average.

04

Where do WESH 2 News fans live in United States?

WESH 2 News fans in United States are most concentrated in Florida (reach ~2.5M), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do WESH 2 News fans also like?

Beyond WESH 2 News itself, the audience over-indexes on United Parcel Service (1.53×), Tampa Bay Rays (3.84×), Motorboat (2.63×), and Florida Panthers (4.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for WESH 2 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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