WESH 2 News Audience in United States

WESH 2 News has an estimated audience of 3,005,876 people in United States. 56.9% are female, 43.1% are male, average age 42.2. Top regions: Florida, Georgia, New York. Top brand affinities: Breaking news, Local news, Houston Astros, Florida Panthers, Motorboat.

The average WESH 2 News fan in United States is 42.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, New York. Top brand affinities include Breaking news, Local news, Houston Astros, with strongest over-indexing on Breaking news (1.62× the country average). Demographically, the WESH 2 News audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WESH 2 News fans

Demographic split for WESH 2 News audience in United States
MetricValue
Female56.9%
Male43.1%
Average age42.2
Estimated audience size3,005,876

Audience persona

The typical WESH 2 News fan in United States is more female, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Breaking news.

Top regions in United States

Top regions ranked by reach for WESH 2 News in United States
RegionReachAffinity
Florida2,254,40733.59×
Georgia57,3050.62×
New York55,3130.33×
North Carolina45,7220.51×
Tennessee42,9570.71×
Texas42,3880.16×
Pennsylvania40,5300.4×
Ohio33,0380.36×
California29,2780.09×
Virginia26,9610.37×
Michigan26,2380.33×
Illinois20,4950.2×
Massachusetts19,0690.32×
South Carolina18,2390.4×
Louisiana16,6660.43×
Mississippi16,4670.66×
Kentucky16,0270.43×
West Virginia15,3301.1×
New Jersey15,2280.2×
Alabama15,0790.36×
Connecticut15,0300.5×
Indiana14,2970.26×
Colorado12,9730.27×
Maryland11,8980.23×
Minnesota11,2760.26×
Wisconsin11,1500.25×
Missouri10,4820.22×
Iowa9,2570.37×
Washington7,9330.13×
New Hampshire6,9110.58×
Arizona6,3720.1×
Maine6,3250.59×
Oklahoma5,0230.15×
Vermont4,5270.86×
Utah4,4280.16×
Nevada4,2810.15×
Oregon3,9980.12×
Rhode Island3,7970.4×
Arkansas3,7350.15×
Kansas3,3400.14×
Nebraska3,2670.22×
Washington, District of Columbia3,1250.35×
New Mexico3,0180.2×
Hawaii2,6790.21×
Delaware2,3700.29×
Alaska2,3090.36×
Idaho2,1370.14×
Montana1,7610.21×
North Dakota1,5720.25×
Wyoming1,4040.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WESH 2 News audience
BrandAffinityCategory
Breaking news1.62×Movies & TV
Local news1.53×News
Houston Astros2.43×Sports
Florida Panthers3.63×Sports
Motorboat2.65×Cars & Mobility
Home insurance1.66×Business & Career
Tampa Bay Rays3.07×Sports
Lawn mower1.57×Home & Garden
Tampa Bay Buccaneers1.57×Sports
Photovoltaics1.83×Home & Garden
Jet ski2×Sports
LED lamp1.5×Home & Garden
Diabetes mellitus type 2 awareness1.52×Health
Lewis Hamilton1.75×Sports
Royal family1.58×Politics & Society
Tampa Bay Lightning1.81×Sports
Backstreet Boys2.55×Music & Radio
Dashcam1.99×Cars & Mobility
Boat show1.58×Travel & Leisure
Model building1.66×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WESH 2 News audience
TraitClusterScore
Early Adopter MentalityPOWER1.27
Convenience OrientationPREMIUM1.27
IndividualismJOY1.2
IndulgenceJOY1.11
Quality AwarenessPREMIUM1.09
TraditionCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for WESH 2 News
CountryShare
United States99.4%
China0.1%
Canada0.1%

See WESH 2 News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WESH 2 News have in United States?

WESH 2 News has an estimated audience of 3,005,876 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of WESH 2 News fans?

56.9% of WESH 2 News fans are female, 43.1% are male, with an average age of 42.2 years.

Which brands do WESH 2 News fans like most?

WESH 2 News fans show strongest brand affinity for Breaking news (1.62×), Local news (1.53×), and Houston Astros (2.43×) over the country average.

Where do WESH 2 News fans live in United States?

WESH 2 News fans in United States are most concentrated in Florida (reach 2,254,407), Georgia (reach 57,305), and New York (reach 55,313). These three regions account for the largest share of the active audience.

What other brands do WESH 2 News fans also like?

Beyond WESH 2 News itself, the audience over-indexes on Local news (1.53×), Houston Astros (2.43×), Florida Panthers (3.63×), and Motorboat (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WESH 2 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.