Hound Audience in United States
Hound has an estimated audience of 5,142,253 people in United States. 68.6% are female, 31.4% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Bank account, Nasal cavity, Kerala, Kingdom of Judah.
The average Hound fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Bank account, Nasal cavity, with strongest over-indexing on Collectable (1.93× the country average). Demographically, the Hound audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Hound fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 40.2 |
| Estimated audience size | 5,142,253 |
Audience persona
The typical Hound fan in United States is more female, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 623,926 | 1.1× |
| Texas | 452,509 | 1.02× |
| Florida | 354,132 | 1.02× |
| New York | 282,600 | 0.98× |
| North Carolina | 183,698 | 1.19× |
| Georgia | 165,150 | 1.04× |
| Illinois | 155,982 | 0.91× |
| Pennsylvania | 153,738 | 0.89× |
| Ohio | 138,058 | 0.87× |
| Virginia | 137,691 | 1.1× |
| New Jersey | 123,518 | 0.94× |
| Alabama | 116,762 | 1.63× |
| Washington | 114,900 | 1.11× |
| Michigan | 114,443 | 0.85× |
| Arizona | 111,976 | 1.07× |
| Tennessee | 110,078 | 1.07× |
| Massachusetts | 105,434 | 1.04× |
| South Carolina | 90,740 | 1.17× |
| Maryland | 89,450 | 1.01× |
| Indiana | 85,328 | 0.91× |
| Wisconsin | 84,412 | 1.09× |
| Missouri | 81,687 | 0.99× |
| Colorado | 81,400 | 1× |
| Minnesota | 66,350 | 0.9× |
| Louisiana | 66,312 | 1× |
| Kentucky | 66,125 | 1.03× |
| Oregon | 65,757 | 1.12× |
| Oklahoma | 62,083 | 1.09× |
| Arkansas | 57,770 | 1.36× |
| Connecticut | 51,190 | 0.99× |
| Utah | 48,339 | 1.05× |
| Mississippi | 45,924 | 1.08× |
| Nevada | 43,070 | 0.87× |
| Iowa | 35,638 | 0.84× |
| Kansas | 35,018 | 0.86× |
| Idaho | 30,809 | 1.19× |
| New Mexico | 25,074 | 0.97× |
| Hawaii | 24,883 | 1.13× |
| West Virginia | 23,961 | 1× |
| Nebraska | 20,923 | 0.81× |
| Maine | 19,897 | 1.08× |
| New Hampshire | 19,493 | 0.96× |
| Washington, District of Columbia | 14,355 | 0.93× |
| Montana | 13,720 | 0.96× |
| Rhode Island | 13,031 | 0.8× |
| Alaska | 10,593 | 0.96× |
| Delaware | 9,509 | 0.67× |
| Vermont | 9,019 | 1× |
| South Dakota | 8,334 | 0.7× |
| North Dakota | 7,734 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.93× | Kids & Family |
| Bank account | 1.55× | Business & Career |
| Nasal cavity | 2.11× | Health |
| Kerala | 1.51× | Travel & Leisure |
| Kingdom of Judah | 1.51× | Politics & Society |
| Boogie-woogie (dance) | 2.94× | Music & Radio |
| Bruklinas | 2.64× | Travel & Leisure |
| CACI | 1.9× | Technology & Electronics |
| JC Whitney | 1.83× | Shopping |
| Catania | 1.54× | Travel & Leisure |
| Bulacan | 1.76× | Travel & Leisure |
| Bulacan | 1.6× | Travel & Leisure |
| Gemma Ward | 1.54× | Fashion & Accessoires |
| Indiana University – Purdue University Indianapolis | 1.51× | Business & Career |
| John Key | 1.96× | Politics & Society |
| Igor Stravinsky | 1.59× | Music & Radio |
| Two-Lane Blacktop | 1.54× | Movies & TV |
| Los Cadetes de Linares | 1.55× | Music & Radio |
| The Finder (U.S. TV series) | 1.54× | Movies & TV |
| York Minster | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.98 |
| Community Orientation | OPEN | 1.34 |
| Sports Activity | POWER | 1.33 |
| Family Orientation | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.25 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.3% |
| United Kingdom | 13.8% |
| Japan | 4.5% |
See Hound audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Hound have in United States?
Hound has an estimated audience of 5,142,253 people in United States, concentrated in California and Texas.
What is the gender split and age of Hound fans?
68.6% of Hound fans are female, 31.4% are male, with an average age of 40.2 years.
Which brands do Hound fans like most?
Hound fans show strongest brand affinity for Collectable (1.93×), Bank account (1.55×), and Nasal cavity (2.11×) over the country average.
Where do Hound fans live in United States?
Hound fans in United States are most concentrated in California (reach 623,926), Texas (reach 452,509), and Florida (reach 354,132). These three regions account for the largest share of the active audience.
What other brands do Hound fans also like?
Beyond Hound itself, the audience over-indexes on Bank account (1.55×), Nasal cavity (2.11×), Kerala (1.51×), and Kingdom of Judah (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.