Kaufman County, Texas Audience in United States
Kaufman County, Texas has an estimated audience of 1,100,684 people in United States. 58.5% are female, 41.5% are male, average age 39.4. Top brand affinities: Nebraska, Leverage (TV series), George Mikan, James Stewart, Jr., Toros de Tijuana.
Top brand affinities include Nebraska, Leverage (TV series), George Mikan, with strongest over-indexing on Nebraska (17.06× the country average). Demographically, the Kaufman County, Texas audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Kaufman County, Texas fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.4 |
| Estimated audience size | 1,100,684 |
Audience persona
The typical Kaufman County, Texas fan in United States is more female, around 39.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nebraska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 17.06× | Travel & Leisure |
| Leverage (TV series) | 2.86× | Movies & TV |
| George Mikan | 6.12× | Sports |
| James Stewart, Jr. | 6.19× | Sports |
| Toros de Tijuana | 3.87× | Sports |
| Ohio State Buckeyes women's basketball | 1.63× | Sports |
| The Tree of Life (film) | 1.53× | Movies & TV |
| E-box | 1.51× | Health |
| Lion of Judah | 1.62× | |
| IWeb | 1.6× | |
| Caesarea | 1.95× | Travel & Leisure |
| Rafael Lovato Jr. | 4.48× | Sports |
| Jyväskylä | 5.16× | Travel & Leisure |
| Fist of Legend | 2.14× | Movies & TV |
| Ext JS | 2.24× | Technology & Electronics |
| ixigo | 1.72× | Travel & Leisure |
| Jeb Burton | 1.65× | Sports |
| Cagayan | 1.61× | Travel & Leisure |
| Bumbershoot | 1.57× | Music & Radio |
| Droop-E | 3.33× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.5 |
| Career Orientation | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.21 |
| Risk Appetite | THRILL | 1.13 |
| Need for Security | CONSERVATISM | 1.11 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.6% |
| Brazil | 0.4% |
| Germany | 0.0% |
See Kaufman County, Texas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kaufman County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.