Rascasse Audience Intelligence

Keri Hilson Audience in United States

A data profile of the people who buy, follow and care about Keri Hilson in United States — modelled from more than twelve digital signal sources. Keri Hilson has an estimated audience of 645,302 people in United States.

#49among R&B in United States#7432among Person in United States#4308in Music & Radio

The average Keri Hilson fan in United States is 31.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Erin Andrews, Josh Duhamel, Master P, with strongest over-indexing on Erin Andrews (88.91× the country average).

Demographically, the Keri Hilson audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keri Hilson fan in United States is more female, around 31.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Erin Andrews.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keri Hilson profile in United States.

Audience size
645K
in United States
Gender
71.1%♀
28.9% male
Age
31.2
average years
Country rank
#31427
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keri Hilson fans

71.1% are female, 28.9% are male, average age 31.2.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Keri Hilson audience in United States
MetricValue
Female71.1%
Male28.9%
Average age31.2
Estimated audience size645,302
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Keri Hilson audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4913%
50+6%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Keri Hilson audience comes from United States.

Worldwide audience distribution share by country for Keri Hilson
CountryShare
United States65.7%
United Kingdom5.5%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keri Hilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Keri Hilson fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~60K2.42×
02Louisiana~20K2.07×
03Mississippi~10K2.03×
04Maryland~30K2.00×
05Alabama~20K1.90×
06South Carolina~20K1.57×
07Washington, District of Columbia~4K1.57×
08North Carolina~30K1.48×
09Delaware~3K1.40×
10Virginia~30K1.34×
11Arkansas~8K1.27×
12Texas~80K1.22×
13Illinois~30K1.22×
14Tennessee~20K1.21×
15New York~50K1.15×
16Pennsylvania~30K1.12×
17Michigan~20K1.12×
18Nevada~8K1.11×
19Ohio~30K1.10×
20New Jersey~20K1.08×
21Oklahoma~9K1.05×
22Florida~50K1.03×
23Hawaii~3K1.03×
24Missouri~10K1.01×
25Connecticut~8K0.99×
26Indiana~10K0.92×
27Kentucky~9K0.91×
28Arizona~10K0.88×
29Nebraska~3K0.88×
30California~70K0.86×
31New Mexico~3K0.85×
32Rhode Island~2K0.83×
33Kansas~5K0.79×
34Alaska~1K0.78×
35Massachusetts~10K0.74×
36Wisconsin~8K0.73×
37North Dakota~1K0.73×
38Vermont<1K0.71×
39West Virginia~3K0.70×
40New Hampshire~2K0.70×
41South Dakota~1K0.70×
42Washington~10K0.69×
43Colorado~8K0.69×
44Minnesota~8K0.69×
45Idaho~3K0.67×
46Montana~1K0.66×
47Iowa~4K0.64×
48Maine~2K0.60×
49Oregon~5K0.58×
50Utah~4K0.52×
Fig. 06

Affinity by region

Affinity by region — Keri Hilson, United States
0.52×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keri Hilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keri Hilson audience
#·InterestCategoryAffinity×
01Erin AndrewsSports88.91×
02Master PMusic & Radio67.31×
03Josh DuhamelFashion & Accessoires57.02×
04TimbalandMusic & Radio48.90×
05Wham!Music & Radio42.27×
06Christina MilianMusic & Radio35.39×
07Seth GreenMovies & TV34.46×
08Rose McGowanMovies & TV32.56×
09Sophia BushMovies & TV30.33×
10Ray JMusic & Radio29.19×
11Kelly RowlandMusic & Radio25.61×
12Goo Goo DollsMusic & Radio21.92×
13Joe WalshMusic & Radio20.22×
14SpaceballsMovies & TV20.00×
15Sharon OsbourneMovies & TV18.86×
16Alyssa MilanoMovies & TV18.80×
17NellyMusic & Radio18.47×
18Mariska HargitayMovies & TV17.46×
19Elizabeth BanksMovies & TV15.97×
20Brittany SnowMovies & TV10.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keri Hilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keri Hilson audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
Convenience OrientationPREMIUM1.40×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keri Hilson audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
SustainabilityBALANCE0.64×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keri Hilson have in United States?

Keri Hilson has an estimated audience of 645,302 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Keri Hilson fans?

71.1% of Keri Hilson fans are female, 28.9% are male, with an average age of 31.2 years.

03

Which brands do Keri Hilson fans like most?

Keri Hilson fans show strongest brand affinity for Erin Andrews (88.91×), Josh Duhamel (57.02×), and Master P (67.31×) over the country average.

04

Where do Keri Hilson fans live in United States?

Keri Hilson fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Georgia (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Keri Hilson fans also like?

Beyond Keri Hilson itself, the audience over-indexes on Josh Duhamel (57.02×), Master P (67.31×), Seth Green (34.46×), and Sophia Bush (30.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keri Hilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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