KIRO-TV Audience in United States
KIRO-TV has an estimated audience of 1,823,623 people in United States. 60.0% are female, 40.0% are male, average age 43.8. Top brand affinities: Colorado River, Information technology consulting, Grover Cleveland, Highland games, Igor Stravinsky.
Top brand affinities include Colorado River, Information technology consulting, Grover Cleveland, with strongest over-indexing on Colorado River (2.06× the country average). Demographically, the KIRO-TV audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Category: Movies & TV · Type: TV Channel
Demographics of KIRO-TV fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.8 |
| Estimated audience size | 1,823,623 |
Audience persona
The typical KIRO-TV fan in United States is more female, around 43.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Colorado River.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Colorado River | 2.06× | Travel & Leisure |
| Information technology consulting | 1.52× | Technology & Electronics |
| Grover Cleveland | 1.83× | Politics & Society |
| Highland games | 1.55× | Sports |
| Igor Stravinsky | 2.66× | Music & Radio |
| Cal Ripken, Jr. | 1.52× | Sports |
| Cajeme | 1.58× | Travel & Leisure |
| Woodchipper | 3.1× | Home & Garden |
| Canino | 1.65× | Travel & Leisure |
| Ixtapa-Zihuatanejo International Airport | 2.88× | Travel & Leisure |
| lose it | 2.35× | |
| Church Community Builder | 2.52× | Technology & Electronics |
| Zazen | 1.64× | Politics & Society |
| Church Community Builder | 2.47× | Technology & Electronics |
| I-Witness | 1.98× | Movies & TV |
| Bus Éireann | 2.22× | Cars & Mobility |
| José Luis Chilavert | 2.73× | Sports |
| Gamebook | 1.83× | |
| Igualada | 1.73× | Travel & Leisure |
| On Horsemanship | 2.08× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.27 |
| Family Orientation | CONSERVATISM | 1.22 |
| Quality Awareness | PREMIUM | 1.11 |
| Sustainability | BALANCE | 1.04 |
| Urban Lifestyle | OPEN | 1 |
| Travelling | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.1% |
| Egypt | 0.4% |
| Canada | 0.1% |
See KIRO-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for KIRO-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.