KiwiCo Audience in United States

KiwiCo logo

KiwiCo has an estimated audience of 1,562,362 people in United States. 67.4% are female, 32.6% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Saving, Necktie, English literature, WFTS-TV, Gaelic football.

The average KiwiCo fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Saving, Necktie, English literature, with strongest over-indexing on Saving (2.56× the country average). Demographically, the KiwiCo audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of KiwiCo fans

Demographic split for KiwiCo audience in United States
MetricValue
Female67.4%
Male32.6%
Average age42.6
Estimated audience size1,562,362

Audience persona

The typical KiwiCo fan in United States is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for KiwiCo in United States
RegionReachAffinity
California226,9391.32×
Texas103,5230.77×
New York82,3500.94×
Florida73,3060.69×
Pennsylvania48,2220.92×
Illinois48,0120.92×
Washington46,4871.48×
Ohio45,4780.94×
Michigan44,6511.09×
North Carolina41,7400.89×
Virginia39,0391.03×
New Jersey35,9200.9×
Georgia35,1760.73×
Massachusetts33,9371.1×
Colorado31,1711.27×
Arizona28,9110.91×
Indiana26,7650.94×
Wisconsin26,7411.14×
Tennessee26,0980.83×
Minnesota25,6891.15×
Maryland24,5250.91×
Utah23,4891.68×
Missouri23,4040.93×
Oregon22,7651.27×
South Carolina17,9440.76×
Connecticut15,6571×
Kentucky15,3240.78×
Alabama14,0090.64×
Oklahoma13,8980.8×
Iowa12,9251×
Kansas12,5861.02×
Louisiana12,2170.61×
Idaho11,3181.44×
Nevada9,6740.64×
Arkansas9,4740.74×
New Hampshire8,4881.38×
Nebraska8,2231.05×
Hawaii7,6051.13×
Maine7,2331.29×
Montana6,2291.44×
New Mexico6,0990.78×
Mississippi6,0620.47×
West Virginia5,8270.8×
Alaska5,4681.64×
Rhode Island4,2730.86×
Vermont3,7741.38×
South Dakota3,6231×
Washington, District of Columbia3,5900.76×
North Dakota3,2681.02×
Delaware2,9280.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KiwiCo audience
BrandAffinityCategory
Saving2.56×Business & Career
Necktie2.06×Fashion & Accessoires
English literature2.1×Literature
WFTS-TV1.55×Movies & TV
Gaelic football1.7×Sports
Mariel Hemingway2.18×Fashion & Accessoires
Artillery1.97×Music & Radio
Gemma Ward2.29×Fashion & Accessoires
Jorja Fox2.2×Movies & TV
Brooklyn College1.66×Business & Career
Brooklyn College1.52×Business & Career
Jonah1.53×
IPM1.73×
Cagayan2.57×Travel & Leisure
Cash Cab (U.S. game show)1.94×Movies & TV
Shannon Leto2.05×Movies & TV
All You Need Is Love1.84×Music & Radio
Oscar Niemeyer1.54×Arts & Culture
Caza1.63×Arts & Culture
Hippophae1.51×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KiwiCo audience
TraitClusterScore
Convenience OrientationPREMIUM1.24
Family OrientationCONSERVATISM1.17
CreativityOPEN1.14
DIY MentalityTHRILL1.11
Need for SecurityCONSERVATISM1.1
Price SensitivityPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for KiwiCo
CountryShare
United States76.4%
United Kingdom5.8%
Canada5.7%

See KiwiCo audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does KiwiCo have in United States?

KiwiCo has an estimated audience of 1,562,362 people in United States, concentrated in California and Texas.

What is the gender split and age of KiwiCo fans?

67.4% of KiwiCo fans are female, 32.6% are male, with an average age of 42.6 years.

Which brands do KiwiCo fans like most?

KiwiCo fans show strongest brand affinity for Saving (2.56×), Necktie (2.06×), and English literature (2.1×) over the country average.

Where do KiwiCo fans live in United States?

KiwiCo fans in United States are most concentrated in California (reach 226,939), Texas (reach 103,523), and New York (reach 82,350). These three regions account for the largest share of the active audience.

What other brands do KiwiCo fans also like?

Beyond KiwiCo itself, the audience over-indexes on Necktie (2.06×), English literature (2.1×), WFTS-TV (1.55×), and Gaelic football (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KiwiCo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.