A data profile of the people who buy, follow and care about Krewella in United States — modelled from more than twelve digital signal sources. Krewella has an estimated audience of 100,445 people in United States.
The average Krewella fan in United States is 28.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Martin Kaymer, Ming-Na Wen, J Dilla, with strongest over-indexing on Martin Kaymer (366.98× the country average).
Demographically, the Krewella audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Krewella fan in United States is more male, around 28.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Martin Kaymer.
The key figures that characterise the Krewella profile in United States.
40.4% are female, 59.6% are male, average age 28.0.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 28.0 |
| Estimated audience size | 100,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 34% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 3% |
Where the Krewella audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~2K | 1.67× | |
| 02 | Utah | ~1K | 1.47× | |
| 03 | Illinois | ~5K | 1.42× | |
| 04 | Colorado | ~2K | 1.36× | |
| 05 | Massachusetts | ~2K | 1.26× | |
| 06 | Texas | ~10K | 1.23× | |
| 07 | Hawaii | <1K | 1.22× | |
| 08 | California | ~10K | 1.18× | |
| 09 | Virginia | ~3K | 1.18× | |
| 10 | Iowa | <1K | 1.17× | |
| 11 | Connecticut | ~1K | 1.12× | |
| 12 | Washington | ~2K | 1.10× | |
| 13 | New Hampshire | <1K | 1.10× | |
| 14 | Arizona | ~2K | 1.08× | |
| 15 | New Mexico | <1K | 1.08× | |
| 16 | Washington, District of Columbia | <1K | 1.06× | |
| 17 | New Jersey | ~3K | 1.05× | |
| 18 | North Carolina | ~3K | 1.03× | |
| 19 | Pennsylvania | ~3K | 1.02× | |
| 20 | Wisconsin | ~2K | 1.02× | |
| 21 | Minnesota | ~1K | 1.02× | |
| 22 | Alaska | <1K | 1.02× | |
| 23 | New York | ~6K | 1.01× | |
| 24 | Maryland | ~2K | 1.00× | |
| 25 | Oregon | ~1K | 1.00× | |
| 26 | Florida | ~7K | 0.99× | |
| 27 | Missouri | ~2K | 0.99× | |
| 28 | Montana | <1K | 0.99× | |
| 29 | Idaho | <1K | 0.98× | |
| 30 | Ohio | ~3K | 0.97× | |
| 31 | Michigan | ~3K | 0.97× | |
| 32 | Delaware | <1K | 0.97× | |
| 33 | South Dakota | <1K | 0.97× | |
| 34 | Louisiana | ~1K | 0.96× | |
| 35 | Kansas | <1K | 0.96× | |
| 36 | North Dakota | <1K | 0.96× | |
| 37 | Vermont | <1K | 0.96× | |
| 38 | Tennessee | ~2K | 0.95× | |
| 39 | Maine | <1K | 0.94× | |
| 40 | Rhode Island | <1K | 0.94× | |
| 41 | Nebraska | <1K | 0.91× | |
| 42 | Oklahoma | ~1K | 0.90× | |
| 43 | West Virginia | <1K | 0.88× | |
| 44 | Arkansas | <1K | 0.85× | |
| 45 | Mississippi | <1K | 0.84× | |
| 46 | Indiana | ~2K | 0.83× | |
| 47 | South Carolina | ~1K | 0.82× | |
| 48 | Alabama | ~1K | 0.82× | |
| 49 | Georgia | ~2K | 0.78× | |
| 50 | Kentucky | <1K | 0.78× |
The strongest cross-interests of the Krewella audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Martin Kaymer | Sports | 366.98× | ||
| 02 | J Dilla | Music & Radio | 86.44× | ||
| 03 | Deadmau5 | Music & Radio | 46.70× | ||
| 04 | Ming-Na Wen | Movies & TV | 45.43× | ||
| 05 | Calzedonia | Fashion & Accessoires | 45.00× | ||
| 06 | Zedd (musician) | Music & Radio | 41.27× | ||
| 07 | Avicii | Music & Radio | 38.04× | ||
| 08 | Skrillex | Music & Radio | 26.51× | ||
| 09 | Gorillaz | Music & Radio | 25.86× | ||
| 10 | Brookes Brothers | Music & Radio | 22.40× | ||
| 11 | Sunglass Hut | Fashion & Accessoires | 21.84× | ||
| 12 | Alison Brie | Movies & TV | 20.00× | ||
| 13 | Mariska Hargitay | Movies & TV | 20.00× | ||
| 14 | Nathan Fillion | Movies & TV | 20.00× | ||
| 15 | Rosie O'Donnell | Movies & TV | 20.00× | ||
| 16 | Gwendoline Christie | Movies & TV | 20.00× | ||
| 17 | Katee Sackhoff | Movies & TV | 20.00× | ||
| 18 | Quincy Jones | Music & Radio | 17.87× | ||
| 19 | Cobie Smulders | Movies & TV | 16.65× | ||
| 20 | City Bank | Business & Career | 12.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.64× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Extroversion | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.47× | |
| Creativity | OPEN | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Krewella has an estimated audience of 100,445 people in United States, concentrated in California and Texas.
40.4% of Krewella fans are female, 59.6% are male, with an average age of 28.0 years.
Krewella fans show strongest brand affinity for Martin Kaymer (366.98×), Ming-Na Wen (45.43×), and J Dilla (86.44×) over the country average.
Krewella fans in United States are most concentrated in California (reach ~10K), Texas (reach ~10K), and Florida (reach ~7K). These three regions account for the largest share of the active audience.
Beyond Krewella itself, the audience over-indexes on Ming-Na Wen (45.43×), J Dilla (86.44×), Avicii (38.04×), and Alison Brie (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Krewella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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