Laura Ingalls Wilder Audience in United States

Laura Ingalls Wilder logo

Laura Ingalls Wilder has an estimated audience of 927,220 people in United States. 74.1% are female, 25.9% are male, average age 47.4. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Jack White, Necktie, WFTS-TV, Gaelic football.

The average Laura Ingalls Wilder fan in United States is 47.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Jack White, Necktie, with strongest over-indexing on Pillow (1.93× the country average). Demographically, the Laura Ingalls Wilder audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of Laura Ingalls Wilder fans

Demographic split for Laura Ingalls Wilder audience in United States
MetricValue
Female74.1%
Male25.9%
Average age47.4
Estimated audience size927,220

Audience persona

The typical Laura Ingalls Wilder fan in United States is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Laura Ingalls Wilder in United States
RegionReachAffinity
California53,5960.53×
Texas52,0490.65×
Florida30,6640.49×
Missouri29,6081.98×
New York28,9100.56×
Minnesota27,3342.06×
North Carolina23,5770.85×
Ohio23,1440.81×
Michigan23,0400.95×
Illinois22,4100.73×
Wisconsin21,9161.57×
Tennessee21,4461.15×
Georgia19,8050.69×
Pennsylvania19,7330.63×
Virginia17,5150.78×
Washington17,2860.93×
South Dakota13,7896.43×
Iowa12,7811.67×
Indiana12,7140.75×
Kentucky12,2131.05×
Oklahoma12,0231.17×
South Carolina11,3930.82×
Arizona11,3880.6×
Colorado11,2620.77×
Kansas11,1101.52×
New Jersey10,7560.46×
Massachusetts10,6050.58×
Arkansas10,1321.33×
Oregon10,0390.94×
Alabama9,3990.73×
Maryland8,0610.51×
Louisiana7,4110.62×
Mississippi6,6960.88×
Nebraska6,4201.38×
Utah5,5670.67×
Connecticut5,5640.6×
West Virginia4,8321.12×
Idaho4,6200.99×
Nevada3,9390.44×
New Mexico3,2040.69×
North Dakota2,8651.5×
New Hampshire2,8020.77×
Montana2,6161.02×
Maine2,2660.68×
Rhode Island1,7450.59×
Wyoming1,6461.2×
Alaska1,6380.83×
Vermont1,5410.95×
Hawaii1,5060.38×
Washington, District of Columbia1,4250.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laura Ingalls Wilder audience
BrandAffinityCategory
Pillow1.93×Home & Garden
Jack White2.05×Movies & TV
Necktie1.63×Fashion & Accessoires
WFTS-TV1.6×Movies & TV
Gaelic football1.83×Sports
Al Ahly SC1.92×Sports
International University of Business Agriculture and Technology1.94×Business & Career
Mariel Hemingway1.69×Fashion & Accessoires
Celtic punk1.66×Music & Radio
Ironmongery1.6×Home & Garden
Brooklyn College1.78×Business & Career
John Gray (U.S. author)3.81×Literature
Cachaça2.94×Food & Beverages
Brooklyn College1.56×Business & Career
Gemma Ward2.12×Fashion & Accessoires
Roaming1.94×Technology & Electronics
All You Need Is Love3.21×Music & Radio
British Grand Prix2.32×Sports
Pendleton, Oregon1.79×Travel & Leisure
Duranguense1.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laura Ingalls Wilder audience
TraitClusterScore
Family OrientationCONSERVATISM2.14
Community OrientationOPEN1.49
IndulgenceJOY1.43
TraditionCONSERVATISM1.24
Price SensitivityPREMIUM1.23
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Laura Ingalls Wilder
CountryShare
United States68.1%
Germany10.3%
United Kingdom6.9%

See Laura Ingalls Wilder audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Laura Ingalls Wilder have in United States?

Laura Ingalls Wilder has an estimated audience of 927,220 people in United States, concentrated in California and Texas.

What is the gender split and age of Laura Ingalls Wilder fans?

74.1% of Laura Ingalls Wilder fans are female, 25.9% are male, with an average age of 47.4 years.

Which brands do Laura Ingalls Wilder fans like most?

Laura Ingalls Wilder fans show strongest brand affinity for Pillow (1.93×), Jack White (2.05×), and Necktie (1.63×) over the country average.

Where do Laura Ingalls Wilder fans live in United States?

Laura Ingalls Wilder fans in United States are most concentrated in California (reach 53,596), Texas (reach 52,049), and Florida (reach 30,664). These three regions account for the largest share of the active audience.

What other brands do Laura Ingalls Wilder fans also like?

Beyond Laura Ingalls Wilder itself, the audience over-indexes on Jack White (2.05×), Necktie (1.63×), WFTS-TV (1.6×), and Gaelic football (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laura Ingalls Wilder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.