Leap year Audience in United States
Leap year has an estimated audience of 1,245,758 people in United States. 50.5% are female, 49.5% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Leverage (TV series), Diane Sawyer, Barclays Center, Israeli cuisine, Arrietty.
The average Leap year fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Leverage (TV series), Diane Sawyer, Barclays Center, with strongest over-indexing on Leverage (TV series) (1.57× the country average). Demographically, the Leap year audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Leap year fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.3 |
| Estimated audience size | 1,245,758 |
Audience persona
The typical Leap year fan in United States is balanced, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Leverage (TV series).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 147,582 | 1.08× |
| Texas | 105,396 | 0.98× |
| Florida | 76,585 | 0.91× |
| New York | 68,072 | 0.98× |
| Arizona | 42,160 | 1.66× |
| Illinois | 40,271 | 0.97× |
| Georgia | 37,086 | 0.97× |
| Pennsylvania | 35,566 | 0.85× |
| North Carolina | 35,243 | 0.94× |
| Ohio | 32,625 | 0.85× |
| Virginia | 30,973 | 1.02× |
| Alabama | 30,252 | 1.74× |
| Michigan | 29,006 | 0.89× |
| Washington | 28,944 | 1.16× |
| New Jersey | 26,570 | 0.84× |
| Massachusetts | 24,134 | 0.98× |
| Tennessee | 22,504 | 0.9× |
| Indiana | 20,093 | 0.88× |
| Maryland | 19,695 | 0.92× |
| Colorado | 19,638 | 1× |
| Missouri | 18,730 | 0.93× |
| Minnesota | 16,581 | 0.93× |
| South Carolina | 16,458 | 0.88× |
| Idaho | 15,942 | 2.55× |
| Wisconsin | 15,829 | 0.84× |
| Oregon | 14,746 | 1.03× |
| Louisiana | 14,104 | 0.88× |
| Utah | 13,378 | 1.2× |
| Kentucky | 13,318 | 0.85× |
| Oklahoma | 12,730 | 0.92× |
| Connecticut | 10,720 | 0.86× |
| Nevada | 10,351 | 0.86× |
| Arkansas | 10,060 | 0.98× |
| Mississippi | 9,365 | 0.91× |
| Kansas | 8,951 | 0.91× |
| Iowa | 8,785 | 0.86× |
| Hawaii | 5,695 | 1.06× |
| New Mexico | 5,277 | 0.84× |
| Nebraska | 5,145 | 0.82× |
| Alaska | 5,143 | 1.93× |
| West Virginia | 4,523 | 0.78× |
| New Hampshire | 4,301 | 0.88× |
| Maine | 4,130 | 0.93× |
| Washington, District of Columbia | 3,950 | 1.05× |
| Montana | 3,351 | 0.97× |
| Rhode Island | 3,117 | 0.79× |
| Delaware | 2,576 | 0.75× |
| North Dakota | 2,319 | 0.91× |
| South Dakota | 2,122 | 0.74× |
| Vermont | 1,883 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leverage (TV series) | 1.57× | Movies & TV |
| Diane Sawyer | 1.93× | Movies & TV |
| Barclays Center | 2.66× | Sports |
| Israeli cuisine | 1.61× | Food & Beverages |
| Arrietty | 2.47× | Movies & TV |
| Flattop grill | 1.78× | Home & Garden |
| Summer Days (And Summer Nights!!) | 1.54× | Music & Radio |
| Brive-la-Gaillarde | 1.69× | |
| FC Dinamo II București | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.26 |
| Community Orientation | OPEN | 1.17 |
| Travelling | THRILL | 1.14 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.8% |
| United Kingdom | 12.5% |
| Canada | 6.7% |
See Leap year audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Leap year have in United States?
Leap year has an estimated audience of 1,245,758 people in United States, concentrated in California and Texas.
What is the gender split and age of Leap year fans?
50.5% of Leap year fans are female, 49.5% are male, with an average age of 39.3 years.
Which brands do Leap year fans like most?
Leap year fans show strongest brand affinity for Leverage (TV series) (1.57×), Diane Sawyer (1.93×), and Barclays Center (2.66×) over the country average.
Where do Leap year fans live in United States?
Leap year fans in United States are most concentrated in California (reach 147,582), Texas (reach 105,396), and Florida (reach 76,585). These three regions account for the largest share of the active audience.
What other brands do Leap year fans also like?
Beyond Leap year itself, the audience over-indexes on Diane Sawyer (1.93×), Barclays Center (2.66×), Israeli cuisine (1.61×), and Arrietty (2.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Leap year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.