Lexington, Kentucky Audience in United States

Lexington, Kentucky logo

Lexington, Kentucky has an estimated audience of 4,116,098 people in United States. 59.8% are female, 40.2% are male, average age 38.2. Top regions: Kentucky, North Carolina, Massachusetts. Top brand affinities: Sinaloa, Israeli cuisine, Cagayan, Totally Spies!, Gauri Khan.

The average Lexington, Kentucky fan in United States is 38.2 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, North Carolina, Massachusetts. Top brand affinities include Sinaloa, Israeli cuisine, Cagayan, with strongest over-indexing on Sinaloa (1.73× the country average). Demographically, the Lexington, Kentucky audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Lexington, Kentucky fans

Demographic split for Lexington, Kentucky audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.2
Estimated audience size4,116,098

Audience persona

The typical Lexington, Kentucky fan in United States is more female, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Lexington, Kentucky in United States
RegionReachAffinity
Kentucky553,04310.72×
North Carolina249,6132.02×
Massachusetts235,0622.9×
Texas228,8050.65×
Florida180,3680.65×
California180,1210.4×
South Carolina175,7452.84×
Ohio165,8171.31×
Virginia141,7201.41×
Tennessee141,1911.71×
Michigan131,2601.22×
New York130,9290.57×
Illinois116,9680.85×
Georgia99,7320.79×
Indiana93,3021.24×
Pennsylvania69,9410.5×
Missouri63,9830.96×
Minnesota52,2500.89×
New Jersey47,4540.45×
Alabama44,5930.78×
Oklahoma43,6470.95×
Maryland41,1130.58×
Arizona39,8630.47×
Wisconsin39,6130.64×
Washington36,7140.44×
Nebraska35,9001.74×
Colorado30,2040.47×
Mississippi27,6120.81×
West Virginia25,3341.32×
Louisiana23,9690.45×
Arkansas21,3420.63×
Oregon21,1850.45×
Kansas21,1360.65×
Connecticut19,6570.48×
Iowa18,4650.54×
Utah15,7880.43×
New Hampshire14,5730.9×
Nevada12,4340.31×
Washington, District of Columbia8,9790.73×
Idaho7,7350.37×
Maine7,6240.52×
Rhode Island6,9900.53×
New Mexico6,5480.32×
Delaware5,1890.46×
Hawaii4,3640.25×
Vermont4,3170.6×
Alaska4,0190.46×
Montana3,9230.34×
South Dakota3,9100.41×
North Dakota3,1970.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexington, Kentucky audience
BrandAffinityCategory
Sinaloa1.73×Travel & Leisure
Israeli cuisine1.67×Food & Beverages
Cagayan3.6×Travel & Leisure
Totally Spies!1.54×Movies & TV
Gauri Khan1.81×Movies & TV
Tokyo Story1.61×Movies & TV
Caesarea1.57×Travel & Leisure
Hippophae1.76×Health
Jbc1.56×Kids & Family
Gran Chaco1.52×Travel & Leisure
JC1.89×
Jebel Ali Free Zone1.54×Business & Career
Cahors1.52×Travel & Leisure
Buġibba2.2×Travel & Leisure
FilmmakerIQ.com2.14×Movies & TV
Urla, İzmir1.64×Travel & Leisure
Bukit Rimau1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexington, Kentucky audience
TraitClusterScore
Career OrientationPOWER1.28
Need for SecurityCONSERVATISM1.25
DIY MentalityTHRILL1.13
Price SensitivityPREMIUM1.12
Family OrientationCONSERVATISM1.1
IndividualismJOY1

Worldwide distribution

Worldwide audience distribution share by country for Lexington, Kentucky
CountryShare
United States86.3%
Sweden2.1%
United Kingdom1.5%

See Lexington, Kentucky audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Lexington, Kentucky have in United States?

Lexington, Kentucky has an estimated audience of 4,116,098 people in United States, concentrated in Kentucky and North Carolina.

What is the gender split and age of Lexington, Kentucky fans?

59.8% of Lexington, Kentucky fans are female, 40.2% are male, with an average age of 38.2 years.

Which brands do Lexington, Kentucky fans like most?

Lexington, Kentucky fans show strongest brand affinity for Sinaloa (1.73×), Israeli cuisine (1.67×), and Cagayan (3.6×) over the country average.

Where do Lexington, Kentucky fans live in United States?

Lexington, Kentucky fans in United States are most concentrated in Kentucky (reach 553,043), North Carolina (reach 249,613), and Massachusetts (reach 235,062). These three regions account for the largest share of the active audience.

What other brands do Lexington, Kentucky fans also like?

Beyond Lexington, Kentucky itself, the audience over-indexes on Israeli cuisine (1.67×), Cagayan (3.6×), Totally Spies! (1.54×), and Gauri Khan (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexington, Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.