Rascasse Audience Intelligence

L’Express Audience Demographics in United States

L’Express has an estimated audience of 287K people in United States.

#223among Newspaper in United States
#1646among websites & media in United States
#462in News

The average L’Express fan in United States is 40.5 years old, balanced, and lives primarily in New York.

Its fans are 1.1 years younger than the group average of 41.6.

Women make up 50.8% of the fan base, 1.1 percentage points more than the group average.

Compared with the other 1286 objects in Newspaper, L’Express fans stand out for their interest in Der Spiegel, Spiegel Online and Die Welt.

Most fans live in New York, New Jersey, California.

Top affinities include Der Spiegel, Spiegel Online, Die Welt, with strongest over-indexing on Der Spiegel (255.16× the country average).

Demographically, the L’Express audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Patriotism.

The typical L’Express fan in United States is balanced, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Der Spiegel.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
287K
in United States
Gender
50.8%♀
49.2% male
Age
40.5
average years
Country rank
#49674
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of L’Express

50.8% are female, 49.2% are male, average age 40.5.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for L’Express audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.5
Estimated audience size287K
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the L’Express audience in United States
Age bracketShare%
16-2420%
25-3418%
35-4419%
45-5421%
55+22%
Fig. 04

Worldwide distribution

8.6%

of the worldwide L’Express audience comes from United States.

Worldwide audience distribution share by country for L’Express
CountryShare
France57.9%
Canada19.4%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

L’Express fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K24.04×
02New Jersey~20K2.96×
03Vermont~2K2.93×
04Massachusetts~10K2.02×
05Washington, District of Columbia<1K1.39×
06Connecticut~4K1.22×
07Maine~1K1.01×
08Alaska<1K0.96×
09New Hampshire~1K0.95×
10Montana<1K0.95×
11South Dakota<1K0.95×
12North Dakota<1K0.95×
13Hawaii~1K0.93×
14Rhode Island<1K0.93×
15Delaware<1K0.93×
16Nebraska~2K0.92×
17Idaho~1K0.92×
18West Virginia~1K0.92×
19Oklahoma~3K0.91×
20Iowa~2K0.91×
21Arkansas~2K0.91×
22Mississippi~2K0.91×
23Kansas~2K0.91×
24New Mexico~2K0.91×
25Alabama~4K0.88×
26Kentucky~3K0.87×
27Utah~2K0.87×
28Nevada~2K0.87×
29Louisiana~3K0.86×
30Missouri~4K0.82×
31Indiana~5K0.81×
32South Carolina~4K0.81×
33Oregon~3K0.81×
34Wisconsin~4K0.80×
35Arizona~5K0.79×
36Tennessee~5K0.78×
37Maryland~4K0.77×
38Minnesota~4K0.77×
39Colorado~4K0.76×
40Virginia~5K0.72×
41Michigan~6K0.70×
42Ohio~7K0.69×
43Washington~5K0.69×
44North Carolina~6K0.67×
45Georgia~6K0.65×
46Pennsylvania~7K0.64×
47Illinois~7K0.64×
48Florida~10K0.52×
49California~20K0.50×
50Texas~9K0.47×
Fig. 06

Affinity by region

Affinity by region — L’Express, United States
0.47×1.00×24.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the L’Express audience vs. the country average
#·InterestCategoryAffinity×
01Der SpiegelNews255.16×
02Spiegel OnlineNews71.36×
03Die WeltNews62.12×
04World BankPolitics & Society25.58×
05BildNews21.47×
06Web serverTechnology & Electronics4.65×
07Sustainable energyHome & Garden4.09×
08Renewable energyBusiness & Career3.55×
09FedExBusiness & Career3.01×
10Solar energyHome & Garden2.83×
11First class travelTravel & Leisure2.74×
12Mortgage loansBusiness & Career2.58×
13Las VegasTravel & Leisure2.44×
14Discount storesShopping2.16×
15Shopping mallsShopping1.88×
16PinterestInternet & Social Media1.75×
17Classical musicMusic & Radio1.66×
18McDonald'sFood & Beverages1.64×
19AirbnbTravel & Leisure1.58×
20FurnitureHome & Garden1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the L’Express audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the L’Express audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.65×
PatriotismCONSERVATISM1.64×
SustainabilityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the L’Express audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in L’Express over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lexpress-10008317” · Methodology