Rascasse Audience Intelligence

L’Express Audience in United States

A data profile of the people who buy, follow and care about L’Express in United States — modelled from more than twelve digital signal sources. L’Express has an estimated audience of 287,067 people in United States.

#224among Newspaper in United States#1647among Website / Newspaper / Magazine in United States#462in News

The average L’Express fan in United States is 39.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Der Spiegel, World Bank, Bild, with strongest over-indexing on Der Spiegel (255.16× the country average).

Demographically, the L’Express audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical L’Express fan in United States is balanced, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Der Spiegel.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the L’Express profile in United States.

Audience size
287K
in United States
Gender
50.8%♀
49.2% male
Age
39.8
average years
Country rank
#49445
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of L’Express

50.8% are female, 49.2% are male, average age 39.8.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for L’Express audience in United States
MetricValue
Female50.8%
Male49.2%
Average age39.8
Estimated audience size287,067
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the L’Express audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

8.6%

of the worldwide L’Express audience comes from United States.

Worldwide audience distribution share by country for L’Express
CountryShare
France57.7%
Canada19.4%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the L’Express audience in United States is strongest.

Fig. 05

Top regions by affinity

L’Express fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K24.04×
02New Jersey~20K2.96×
03Vermont~1K2.93×
04Massachusetts~10K2.02×
05Washington, District of Columbia~1K1.39×
06Connecticut~3K1.22×
07Maine<1K1.01×
08Alaska<1K0.96×
09New Hampshire~1K0.95×
10Montana<1K0.95×
11South Dakota<1K0.95×
12North Dakota<1K0.95×
13Hawaii~1K0.93×
14Rhode Island<1K0.93×
15Delaware<1K0.93×
16Nebraska~1K0.92×
17Idaho~1K0.92×
18West Virginia~1K0.92×
19Oklahoma~3K0.91×
20Mississippi~2K0.91×
21Arkansas~2K0.91×
22Iowa~2K0.91×
23Kansas~2K0.91×
24New Mexico~1K0.91×
25Alabama~3K0.88×
26Kentucky~3K0.87×
27Nevada~2K0.87×
28Utah~2K0.87×
29Louisiana~3K0.86×
30Missouri~4K0.82×
31Indiana~4K0.81×
32South Carolina~3K0.81×
33Oregon~3K0.81×
34Wisconsin~3K0.80×
35Arizona~4K0.79×
36Tennessee~4K0.78×
37Maryland~4K0.77×
38Minnesota~3K0.77×
39Colorado~3K0.76×
40Virginia~5K0.72×
41Michigan~5K0.70×
42Ohio~6K0.69×
43Washington~4K0.69×
44North Carolina~5K0.67×
45Georgia~5K0.65×
46Pennsylvania~6K0.64×
47Illinois~6K0.64×
48Florida~9K0.52×
49California~10K0.50×
50Texas~10K0.47×
Fig. 06

Affinity by region

Affinity by region — L’Express, United States
0.47×1.00×24.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the L’Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for L’Express audience
#·InterestCategoryAffinity×
01Der SpiegelNews255.16×
02Spiegel OnlineNews71.36×
03Die WeltNews62.12×
04World BankPolitics & Society25.58×
05BildNews21.47×
06Web serverTechnology & Electronics4.65×
07Sustainable energyHome & Garden4.09×
08Renewable energyBusiness & Career3.55×
09FedExBusiness & Career3.01×
10Solar energyHome & Garden2.83×
11First class travelTravel & Leisure2.74×
12Mortgage loansBusiness & Career2.58×
13Las VegasTravel & Leisure2.44×
14Discount storesShopping2.16×
15Shopping mallsShopping1.88×
16PinterestInternet & Social Media1.75×
17Classical musicMusic & Radio1.66×
18McDonald'sFood & Beverages1.64×
19AirbnbTravel & Leisure1.58×
20FurnitureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the L’Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by L’Express audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.65×
PatriotismCONSERVATISM1.64×
SustainabilityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by L’Express audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does L’Express have in United States?

L’Express has an estimated audience of 287,067 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of L’Express fans?

50.8% of L’Express fans are female, 49.2% are male, with an average age of 39.8 years.

03

Which brands do L’Express fans like most?

L’Express fans show strongest brand affinity for Der Spiegel (255.16×), World Bank (25.58×), and Bild (21.47×) over the country average.

04

Where do L’Express fans live in United States?

L’Express fans in United States are most concentrated in New York (reach ~200K), New Jersey (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do L’Express fans also like?

Beyond L’Express itself, the audience over-indexes on World Bank (25.58×), Bild (21.47×), Spiegel Online (71.36×), and Mortgage loans (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See L’Express audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for L’Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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