Living Off the Grid Audience in United States

Living Off the Grid logo

Living Off the Grid has an estimated audience of 601,769 people in United States. 58.6% are female, 41.4% are male, average age 44.0. Top regions: Texas, California, Florida. Top brand affinities: 3D printing, Pillow, Enfamil, Northrop Grumman, Kingdom of Judah.

The average Living Off the Grid fan in United States is 44.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include 3D printing, Pillow, Enfamil, with strongest over-indexing on 3D printing (3× the country average). Demographically, the Living Off the Grid audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Living Off the Grid fans

Demographic split for Living Off the Grid audience in United States
MetricValue
Female58.6%
Male41.4%
Average age44.0
Estimated audience size601,769

Audience persona

The typical Living Off the Grid fan in United States is more female, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Living Off the Grid in United States
RegionReachAffinity
Texas48,1260.93×
California47,6090.72×
Florida34,7640.85×
New York26,9680.8×
Pennsylvania20,8721.03×
Georgia20,8521.12×
Ohio20,1231.09×
North Carolina19,7381.09×
Illinois18,7480.94×
Virginia15,0581.03×
Michigan14,4740.92×
Tennessee14,2831.18×
New Jersey11,9990.78×
Indiana11,8071.07×
Alabama11,0401.31×
Missouri10,9481.13×
South Carolina10,8291.2×
Arizona10,4260.85×
Washington10,3400.86×
Oklahoma10,1581.52×
Maryland10,1290.98×
Kentucky9,2931.23×
Massachusetts9,1670.77×
Louisiana8,6391.11×
Wisconsin8,5230.94×
Minnesota7,5120.87×
Mississippi7,0811.43×
Colorado6,5440.69×
Connecticut5,9140.98×
Iowa5,7221.15×
Oregon5,3690.78×
Nevada5,3290.92×
Arkansas5,1201.03×
Kansas4,0180.85×
Utah3,6290.67×
West Virginia3,1271.12×
New Mexico2,8370.94×
Idaho2,7620.92×
Maine2,2701.05×
Nebraska2,1940.73×
Hawaii1,9190.74×
Delaware1,8401.11×
New Hampshire1,7920.76×
Alaska1,7761.38×
Rhode Island1,7310.9×
North Dakota1,5911.29×
Montana1,5370.92×
South Dakota1,5181.09×
Wyoming1,3201.48×
Vermont1,2771.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Living Off the Grid audience
BrandAffinityCategory
3D printing3×Technology & Electronics
Pillow1.81×Home & Garden
Enfamil2.25×Kids & Family
Northrop Grumman1.58×Business & Career
Kingdom of Judah1.71×Politics & Society
Celtic punk1.56×Music & Radio
Cachorros1.82×Pets & Animals
Assisi2.41×Travel & Leisure
Cachorros1.61×Pets & Animals
Canino2.76×Travel & Leisure
Gemma Ward1.75×Fashion & Accessoires
Carnivàle1.67×Movies & TV
Bulacan1.64×Travel & Leisure
Bulacan1.63×Travel & Leisure
Esporte Clube Bahia1.56×Sports
Igor Stravinsky1.77×Music & Radio
All You Need Is Love2.2×Music & Radio
lose it3.43×
Socialist Federal Republic of Yugoslavia1.73×Politics & Society
JcrOffroad1.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Living Off the Grid audience
TraitClusterScore
SustainabilityBALANCE1.49
IndividualismJOY1.41
Family OrientationCONSERVATISM1.37
TraditionCONSERVATISM1.3
Community OrientationOPEN1.29
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Living Off the Grid
CountryShare
United States74.2%
United Kingdom9.2%
Australia8.8%

See Living Off the Grid audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Living Off the Grid have in United States?

Living Off the Grid has an estimated audience of 601,769 people in United States, concentrated in Texas and California.

What is the gender split and age of Living Off the Grid fans?

58.6% of Living Off the Grid fans are female, 41.4% are male, with an average age of 44.0 years.

Which brands do Living Off the Grid fans like most?

Living Off the Grid fans show strongest brand affinity for 3D printing (3×), Pillow (1.81×), and Enfamil (2.25×) over the country average.

Where do Living Off the Grid fans live in United States?

Living Off the Grid fans in United States are most concentrated in Texas (reach 48,126), California (reach 47,609), and Florida (reach 34,764). These three regions account for the largest share of the active audience.

What other brands do Living Off the Grid fans also like?

Beyond Living Off the Grid itself, the audience over-indexes on Pillow (1.81×), Enfamil (2.25×), Northrop Grumman (1.58×), and Kingdom of Judah (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Living Off the Grid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.