Madera County, California Audience in United States

Madera County, California logo

Madera County, California has an estimated audience of 674,838 people in United States. 53.2% are female, 46.8% are male, average age 35.6. Top brand affinities: Justice, JTV (Indonesia), Penn & Teller, Nasal cavity, Mad About You.

Top brand affinities include Justice, JTV (Indonesia), Penn & Teller, with strongest over-indexing on Justice (2.2× the country average). Demographically, the Madera County, California audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Travelling, Sports Activity.

Category: Travel & Leisure · Type: POI

Demographics of Madera County, California fans

Demographic split for Madera County, California audience in United States
MetricValue
Female53.2%
Male46.8%
Average age35.6
Estimated audience size674,838

Audience persona

The typical Madera County, California fan in United States is balanced, around 35.6 years old, with strong Travelling tendencies and a notable affinity for Justice.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madera County, California audience
BrandAffinityCategory
Justice2.2×Politics & Society
JTV (Indonesia)1.6×
Penn & Teller2.03×Movies & TV
Nasal cavity2.01×Health
Mad About You2.48×Movies & TV
Jura Mountains4.86×Travel & Leisure
Cacique1.71×Food & Beverages
The Diving Bell and the Butterfly3.6×Movies & TV
Bulacan2.42×Travel & Leisure
Ext JS3.96×Technology & Electronics
Toros de Tijuana3.4×Sports
Shelby Foote1.71×Literature
Adventureland (Iowa)3.24×
Sam Bush2.5×Music & Radio
Bus Driver (video game)1.67×Games
Bruklinas1.56×Travel & Leisure
Keynote (presentation software)2.23×Technology & Electronics
Babalawo1.93×
The Boomtown Rats3.91×Music & Radio
bumGenius2.88×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madera County, California audience
TraitClusterScore
TravellingTHRILL1.55
Sports ActivityPOWER1.4
Urban LifestyleOPEN1.3
DIY MentalityTHRILL1.2
Luxury OrientationPREMIUM1.17
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Madera County, California
CountryShare
United States30.6%
Mexico19.2%
Spain16.0%

See Madera County, California audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Madera County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.