Rascasse Audience Intelligence

Mary McLeod Bethune Audience in United States

A data profile of the people who buy, follow and care about Mary McLeod Bethune in United States — modelled from more than twelve digital signal sources. Mary McLeod Bethune has an estimated audience of 383,911 people in United States.

#29among Journalist in United States#10545among Person in United States#371in News

The average Mary McLeod Bethune fan in United States is 47.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include New York Knicks, Moto Guzzi, Piaggio, with strongest over-indexing on New York Knicks (1.5× the country average).

Demographically, the Mary McLeod Bethune audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.

The typical Mary McLeod Bethune fan in United States is more female, around 47.6 years old, with strong Indulgence tendencies and a notable affinity for New York Knicks.

Category: News · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary McLeod Bethune profile in United States.

Audience size
384K
in United States
Gender
100.0%♀
0.0% male
Age
47.6
average years
Country rank
#42540
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary McLeod Bethune fans

100.0% are female, 0.0% are male, average age 47.6.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Mary McLeod Bethune audience in United States
MetricValue
Female100.0%
Male0.0%
Average age47.6
Estimated audience size383,911
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Mary McLeod Bethune audience in United States
Age bracketShare%
16-190%
20-2913%
30-3921%
40-4934%
50+32%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Mary McLeod Bethune audience comes from United States.

Worldwide audience distribution share by country for Mary McLeod Bethune
CountryShare
United States97.6%
Germany1.3%
Italy1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary McLeod Bethune audience in United States is strongest.

Fig. 05

Top regions by affinity

Mary McLeod Bethune fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K4.25×
02South Carolina~20K2.66×
03Mississippi~7K2.31×
04Georgia~30K2.21×
05Florida~60K2.19×
06Maryland~10K2.06×
07Louisiana~10K1.95×
08Alabama~9K1.78×
09North Carolina~20K1.56×
10Delaware~2K1.53×
11Virginia~10K1.30×
12Pennsylvania~10K1.09×
13Michigan~10K1.09×
14New Jersey~10K1.08×
15Tennessee~8K1.04×
16Illinois~10K1.01×
17Arkansas~3K1.00×
18Ohio~10K0.91×
19Indiana~6K0.91×
20Texas~30K0.86×
21West Virginia~2K0.85×
22Vermont<1K0.83×
23Missouri~5K0.82×
24New York~20K0.81×
25Kentucky~4K0.81×
26Connecticut~3K0.81×
27Alaska<1K0.80×
28North Dakota<1K0.80×
29Oklahoma~3K0.77×
30South Dakota<1K0.77×
31Nebraska~1K0.76×
32Kansas~2K0.75×
33Rhode Island<1K0.75×
34Montana<1K0.74×
35Wisconsin~4K0.73×
36Maine<1K0.73×
37New Hampshire~1K0.70×
38California~30K0.68×
39Massachusetts~5K0.67×
40Iowa~2K0.67×
41Hawaii~1K0.67×
42New Mexico~1K0.66×
43Minnesota~4K0.65×
44Idaho~1K0.65×
45Washington~5K0.60×
46Oregon~3K0.60×
47Nevada~2K0.60×
48Colorado~4K0.59×
49Utah~2K0.58×
50Arizona~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Mary McLeod Bethune, United States
0.55×1.00×4.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary McLeod Bethune audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary McLeod Bethune audience
#·InterestCategoryAffinity×
01PiaggioCars & Mobility3.24×
02Moto GuzziCars & Mobility2.65×
03Wizz AirTravel & Leisure2.46×
04New York KnicksSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary McLeod Bethune audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary McLeod Bethune audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.16×
PatriotismCONSERVATISM1.16×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary McLeod Bethune audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
Family OrientationCONSERVATISM0.93×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary McLeod Bethune have in United States?

Mary McLeod Bethune has an estimated audience of 383,911 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Mary McLeod Bethune fans?

100.0% of Mary McLeod Bethune fans are female, 0.0% are male, with an average age of 47.6 years.

03

Which brands do Mary McLeod Bethune fans like most?

Mary McLeod Bethune fans show strongest brand affinity for New York Knicks (1.5×), Moto Guzzi (2.65×), and Piaggio (3.24×) over the country average.

04

Where do Mary McLeod Bethune fans live in United States?

Mary McLeod Bethune fans in United States are most concentrated in Florida (reach ~60K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mary McLeod Bethune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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