Mary McLeod Bethune Audience in United States

Mary McLeod Bethune logo

Mary McLeod Bethune has an estimated audience of 382,479 people in United States. 100.0% are female, 0.0% are male, average age 47.6. Top regions: Florida, Texas, California. Top brand affinities: Golf, Harry Potter, Do it yourself (DIY), Dating, New Balance.

The average Mary McLeod Bethune fan in United States is 47.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Golf, Harry Potter, Do it yourself (DIY), with strongest over-indexing on Golf (2.2× the country average). Demographically, the Mary McLeod Bethune audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Person · Subtype: Journalist

Demographics of Mary McLeod Bethune fans

Demographic split for Mary McLeod Bethune audience in United States
MetricValue
Female100.0%
Male0.0%
Average age47.6
Estimated audience size382,479

Audience persona

The typical Mary McLeod Bethune fan in United States is more female, around 47.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Golf.

Top regions in United States

Top regions ranked by reach for Mary McLeod Bethune in United States
RegionReachAffinity
Florida56,7262.19×
Texas31,0650.94×
California28,3380.67×
Georgia28,0392.38×
New York19,2700.9×
North Carolina19,0891.66×
South Carolina14,4112.5×
Maryland14,4012.19×
Pennsylvania13,9071.08×
Virginia13,1331.41×
Illinois12,7511×
Michigan11,3461.13×
Ohio10,7200.91×
New Jersey10,2691.06×
Louisiana9,6451.96×
Tennessee9,1151.19×
Alabama8,5251.6×
Mississippi7,5062.38×
Indiana5,8820.84×
Missouri5,4030.88×
Massachusetts5,3710.71×
Washington, District of Columbia4,9274.29×
Washington4,6230.6×
Wisconsin4,0040.7×
Arizona3,8190.49×
Kentucky3,5020.73×
Colorado3,4550.57×
Minnesota3,3380.61×
Connecticut3,0610.8×
Arkansas3,0060.95×
Oklahoma2,8560.67×
Oregon2,2950.52×
Kansas2,0370.68×
Nevada1,8450.5×
Iowa1,6660.53×
Delaware1,5631.48×
West Virginia1,4810.83×
Utah1,3320.39×
Nebraska1,3140.68×
New Mexico8620.45×
Maine7730.56×
New Hampshire7550.5×
Rhode Island7290.6×
Idaho7200.38×
Hawaii6480.39×
Vermont4340.65×
Montana4330.41×
South Dakota3110.35×
North Dakota3030.39×
Alaska2710.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mary McLeod Bethune audience
BrandAffinityCategory
Golf2.2×Sports
Harry Potter1.82×Movies & TV
Do it yourself (DIY)1.61×Home & Garden
Dating2.28×Kids & Family
New Balance2.73×Fashion & Accessoires
Natural skin care2.6×Beauty & Wellness
Louis Vuitton2.24×Fashion & Accessoires
Air travel1.97×Travel & Leisure
Hair conditioner2.4×Beauty & Wellness
Drake3.17×Music & Radio
Local food1.8×Food & Beverages
Fine art1.78×Business & Career
PGA Tour1.86×Sports
Pharmacy1.8×Business & Career
Luxury real estate2.18×Business & Career
Makeup Tutorials2.25×Beauty & Wellness
Pet store1.81×Pets & Animals
First-time buyer1.92×Shopping
Contemporary art1.9×Arts & Culture
Gangsta rap2.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mary McLeod Bethune audience
TraitClusterScore
Luxury OrientationPREMIUM1.39
ExtroversionTHRILL1.37
SustainabilityBALANCE1.31
Risk AppetiteTHRILL1.26
Sports ActivityPOWER1.21
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Mary McLeod Bethune
CountryShare
United States97.6%
Germany1.3%
Italy1.1%

See Mary McLeod Bethune audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Mary McLeod Bethune have in United States?

Mary McLeod Bethune has an estimated audience of 382,479 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Mary McLeod Bethune fans?

100.0% of Mary McLeod Bethune fans are female, 0.0% are male, with an average age of 47.6 years.

Which brands do Mary McLeod Bethune fans like most?

Mary McLeod Bethune fans show strongest brand affinity for Golf (2.2×), Harry Potter (1.82×), and Do it yourself (DIY) (1.61×) over the country average.

Where do Mary McLeod Bethune fans live in United States?

Mary McLeod Bethune fans in United States are most concentrated in Florida (reach 56,726), Texas (reach 31,065), and California (reach 28,338). These three regions account for the largest share of the active audience.

What other brands do Mary McLeod Bethune fans also like?

Beyond Mary McLeod Bethune itself, the audience over-indexes on Harry Potter (1.82×), Do it yourself (DIY) (1.61×), Dating (2.28×), and New Balance (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mary McLeod Bethune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.