McHenry County, Illinois Audience in United States
McHenry County, Illinois has an estimated audience of 542,798 people in United States. 58.8% are female, 41.2% are male, average age 39.9. Top brand affinities: Tuscany, Julio Cesar Chavez Jr., Mad About You, Bus Driver (video game), JTB Corporation.
Top brand affinities include Tuscany, Julio Cesar Chavez Jr., Mad About You, with strongest over-indexing on Tuscany (12.5× the country average). Demographically, the McHenry County, Illinois audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of McHenry County, Illinois fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.9 |
| Estimated audience size | 542,798 |
Audience persona
The typical McHenry County, Illinois fan in United States is more female, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Tuscany.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuscany | 12.5× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 4.08× | Sports |
| Mad About You | 2.26× | Movies & TV |
| Bus Driver (video game) | 3.06× | Games |
| JTB Corporation | 6.84× | Business & Career |
| Cadmium | 1.68× | Business & Career |
| JcrOffroad | 2.56× | Shopping |
| John Key | 2.1× | Politics & Society |
| John Stuart Mill | 1.52× | Politics & Society |
| Jura Mountains | 1.61× | Travel & Leisure |
| JS Kairouan | 7.3× | Sports |
| Ke Buena México | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.28 |
| Community Orientation | OPEN | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| DIY Mentality | THRILL | 1.02 |
| Need for Security | CONSERVATISM | 1.02 |
| Travelling | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| Germany | 0.1% |
| Italy | 0.0% |
See McHenry County, Illinois audiences in other countries
- McHenry County, Illinois — Germany
- McHenry County, Illinois — United Kingdom
- McHenry County, Illinois — France
- McHenry County, Illinois — Italy
- McHenry County, Illinois — Spain
- McHenry County, Illinois — Brazil
- McHenry County, Illinois — Japan
- McHenry County, Illinois — South Korea
- McHenry County, Illinois — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for McHenry County, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.