McMenamins Audience in United States

McMenamins logo

McMenamins has an estimated audience of 736,346 people in United States. 66.3% are female, 33.7% are male, average age 41.7. Top regions: Oregon, Washington, California. Top brand affinities: 3D printing, Academy Award for Best Production Design, Ayrton Senna, Cachorro, Igor Stravinsky.

The average McMenamins fan in United States is 41.7 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include 3D printing, Academy Award for Best Production Design, Ayrton Senna, with strongest over-indexing on 3D printing (1.54× the country average). Demographically, the McMenamins audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of McMenamins fans

Demographic split for McMenamins audience in United States
MetricValue
Female66.3%
Male33.7%
Average age41.7
Estimated audience size736,346

Audience persona

The typical McMenamins fan in United States is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for McMenamins in United States
RegionReachAffinity
Oregon284,31033.68×
Washington178,39812.08×
California17,0590.21×
Texas3,9820.06×
Pennsylvania3,2520.13×
Idaho3,0350.82×
Arizona2,7690.18×
Colorado2,3000.2×
New York2,0680.05×
Florida1,8700.04×
Nevada1,6290.23×
Illinois1,4420.06×
Utah1,1920.18×
Massachusetts1,1210.08×
Minnesota9870.09×
Ohio9830.04×
Virginia9760.05×
North Carolina9730.04×
Georgia9340.04×
Montana8560.42×
Michigan8190.04×
Tennessee7710.05×
New Jersey6870.04×
Alaska6610.42×
Wisconsin6610.06×
Hawaii6460.2×
Missouri6310.05×
Indiana5880.04×
Maryland5600.04×
Oklahoma4160.05×
Louisiana4140.04×
South Carolina4110.04×
Iowa4080.07×
New Mexico3990.11×
Kentucky3380.04×
Kansas3310.06×
Alabama3110.03×
Connecticut3060.04×
Washington, District of Columbia2640.12×
Nebraska2410.07×
Arkansas1960.03×
North Dakota1650.11×
Maine1490.06×
New Hampshire1450.05×
Wyoming1430.13×
Delaware1290.06×
South Dakota1290.08×
Vermont1090.08×
Rhode Island980.04×
Mississippi970.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McMenamins audience
BrandAffinityCategory
3D printing1.54×Technology & Electronics
Academy Award for Best Production Design5.95×Movies & TV
Ayrton Senna3.39×Sports
Cachorro1.57×Pets & Animals
Igor Stravinsky4.93×Music & Radio
Cacique2.61×Food & Beverages
Cacique2.59×Food & Beverages
Grand Prairie, Texas1.71×Travel & Leisure
Bus Éireann15.15×Cars & Mobility
Springfield, Illinois1.65×Travel & Leisure
Bruklinas2.27×Travel & Leisure
Perris, California2.66×Travel & Leisure
George Mikan2.28×Sports
Bulacan2.09×Travel & Leisure
Tequila Cazadores2.05×Food & Beverages
Bruklinas1.89×Travel & Leisure
Catania1.54×Travel & Leisure
100 metres hurdles2.61×Sports
Cadena SER1.51×Music & Radio
Bulacan1.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McMenamins audience
TraitClusterScore
MindfulnessBALANCE1.42
Design AffinityPREMIUM1.37
SustainabilityBALANCE1.36
Sports ActivityPOWER1.34
Community OrientationOPEN1.27
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for McMenamins
CountryShare
United States99.8%
Germany0.2%
Italy0.0%

See McMenamins audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does McMenamins have in United States?

McMenamins has an estimated audience of 736,346 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of McMenamins fans?

66.3% of McMenamins fans are female, 33.7% are male, with an average age of 41.7 years.

Which brands do McMenamins fans like most?

McMenamins fans show strongest brand affinity for 3D printing (1.54×), Academy Award for Best Production Design (5.95×), and Ayrton Senna (3.39×) over the country average.

Where do McMenamins fans live in United States?

McMenamins fans in United States are most concentrated in Oregon (reach 284,310), Washington (reach 178,398), and California (reach 17,059). These three regions account for the largest share of the active audience.

What other brands do McMenamins fans also like?

Beyond McMenamins itself, the audience over-indexes on Academy Award for Best Production Design (5.95×), Ayrton Senna (3.39×), Cachorro (1.57×), and Igor Stravinsky (4.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McMenamins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.