Michael Peña Audience in United States

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Michael Peña has an estimated audience of 663,117 people in United States. 40.1% are female, 59.9% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Home equity, Jab Tak Hai Jaan, Stamp collecting, Dog breed.

The average Michael Peña fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Home equity, Jab Tak Hai Jaan, with strongest over-indexing on Urban Outfitters (14.5× the country average). Demographically, the Michael Peña audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Michael Peña fans

Demographic split for Michael Peña audience in United States
MetricValue
Female40.1%
Male59.9%
Average age39.8
Estimated audience size663,117

Audience persona

The typical Michael Peña fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Michael Peña in United States
RegionReachAffinity
California107,0741.47×
Texas90,9301.6×
Florida42,4050.94×
New York28,2410.76×
Illinois25,7531.17×
Arizona19,5511.44×
North Carolina18,4920.93×
Ohio18,3450.9×
Pennsylvania17,8260.8×
Georgia17,7690.87×
Michigan15,3980.89×
Washington14,7581.11×
New Jersey13,4750.8×
Virginia13,1830.82×
Colorado12,8161.23×
Tennessee12,5920.95×
Indiana12,4141.02×
Missouri10,8191.01×
Oklahoma9,6101.31×
Wisconsin9,2890.93×
Massachusetts8,9950.69×
South Carolina8,9060.89×
Maryland8,7700.77×
Oregon8,6201.13×
Minnesota8,4900.89×
Nevada8,3281.3×
Kentucky8,2470.99×
Alabama7,8900.85×
Utah7,6711.29×
Louisiana7,3350.86×
New Mexico6,0061.81×
Kansas5,8711.12×
Arkansas5,7911.06×
Iowa5,5741.02×
Connecticut5,3920.81×
Idaho4,5031.35×
Mississippi4,4100.81×
Nebraska3,4871.05×
West Virginia2,6820.87×
Hawaii2,5290.89×
New Hampshire2,1890.84×
Montana2,0041.09×
Maine1,9720.83×
Rhode Island1,5390.73×
Alaska1,5361.08×
South Dakota1,4870.97×
North Dakota1,3290.98×
Delaware1,3000.71×
Wyoming1,1491.17×
Washington, District of Columbia1,0640.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael Peña audience
BrandAffinityCategory
Urban Outfitters14.5×Shopping
Home equity11.61×Home & Garden
Jab Tak Hai Jaan70.64×Movies & TV
Stamp collecting7.41×Home & Garden
Dog breed1.69×Pets & Animals
Elsword22.5×Games
Minnesota2.05×Travel & Leisure
nbc chicago6.11×Movies & TV
Home construction1.56×Home & Garden
Cryptic crossword16.6×Technology & Electronics
Nationality2×Politics & Society
Alaska1.6×Travel & Leisure
Nebraska2.26×Travel & Leisure
Google Photos2.01×Technology & Electronics
Israel1.67×Travel & Leisure
Justice2.25×Politics & Society
La Jolla7.09×Travel & Leisure
Gloria6.37×Music & Radio
Litter box1.53×Pets & Animals
3D printing1.81×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael Peña audience
TraitClusterScore
PatriotismCONSERVATISM11.56
IndividualismJOY2.05
Need for SecurityCONSERVATISM1.91
Risk AppetiteTHRILL1.81
Convenience OrientationPREMIUM1.7
ExtroversionTHRILL1.54

Worldwide distribution

Worldwide audience distribution share by country for Michael Peña
CountryShare
United States48.7%
Brazil18.4%
United Kingdom4.1%

See Michael Peña audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Michael Peña have in United States?

Michael Peña has an estimated audience of 663,117 people in United States, concentrated in California and Texas.

What is the gender split and age of Michael Peña fans?

40.1% of Michael Peña fans are female, 59.9% are male, with an average age of 39.8 years.

Which brands do Michael Peña fans like most?

Michael Peña fans show strongest brand affinity for Urban Outfitters (14.5×), Home equity (11.61×), and Jab Tak Hai Jaan (70.64×) over the country average.

Where do Michael Peña fans live in United States?

Michael Peña fans in United States are most concentrated in California (reach 107,074), Texas (reach 90,930), and Florida (reach 42,405). These three regions account for the largest share of the active audience.

What other brands do Michael Peña fans also like?

Beyond Michael Peña itself, the audience over-indexes on Home equity (11.61×), Jab Tak Hai Jaan (70.64×), Stamp collecting (7.41×), and Dog breed (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Peña. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.