Milwaukee Journal Sentinel Audience in United States

Milwaukee Journal Sentinel logo

Milwaukee Journal Sentinel has an estimated audience of 1,199,007 people in United States. 51.5% are female, 48.5% are male, average age 42.1. Top regions: Wisconsin, Illinois, Florida. Top brand affinities: Mad About You, Minnesota, Tuscany, Fernando Valenzuela, The Finder (U.S. TV series).

The average Milwaukee Journal Sentinel fan in United States is 42.1 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Florida. Top brand affinities include Mad About You, Minnesota, Tuscany, with strongest over-indexing on Mad About You (16.08× the country average). Demographically, the Milwaukee Journal Sentinel audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Milwaukee Journal Sentinel fans

Demographic split for Milwaukee Journal Sentinel audience in United States
MetricValue
Female51.5%
Male48.5%
Average age42.1
Estimated audience size1,199,007

Audience persona

The typical Milwaukee Journal Sentinel fan in United States is balanced, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mad About You.

Top regions in United States

Top regions ranked by reach for Milwaukee Journal Sentinel in United States
RegionReachAffinity
Wisconsin648,33335.94×
Illinois42,1101.05×
Florida27,3180.34×
Minnesota22,8361.33×
California17,9530.14×
Arizona15,5200.63×
Texas14,4750.14×
Michigan10,2390.33×
New York9,6380.14×
Virginia7,5450.26×
North Carolina7,5380.21×
Indiana7,5320.34×
Iowa7,2090.73×
South Carolina6,3330.35×
Alabama5,7260.34×
Colorado5,2900.28×
Kentucky5,0570.34×
Nevada4,8820.42×
Tennessee4,7730.2×
Ohio4,5320.12×
Missouri4,3680.23×
Pennsylvania4,3400.11×
Georgia3,9840.11×
Oregon3,5830.26×
Washington, District of Columbia3,4120.95×
New Mexico3,3270.55×
Washington3,1160.13×
Maryland3,0740.15×
Massachusetts3,0540.13×
New Jersey2,4960.08×
Louisiana2,0830.13×
Maine1,8680.43×
Arkansas1,8090.18×
Utah1,8080.17×
Connecticut1,7440.15×
Alaska1,6320.64×
Oklahoma1,6000.12×
Mississippi1,5340.16×
Montana1,3220.4×
New Hampshire1,2520.27×
Wyoming1,2110.68×
Idaho1,0630.18×
Nebraska9850.16×
Kansas8930.09×
South Dakota8700.31×
Hawaii6090.12×
North Dakota3660.15×
West Virginia3220.06×
Delaware3120.09×
Rhode Island3110.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milwaukee Journal Sentinel audience
BrandAffinityCategory
Mad About You16.08×Movies & TV
Minnesota1.94×Travel & Leisure
Tuscany2.06×Travel & Leisure
Fernando Valenzuela2.73×Sports
The Finder (U.S. TV series)3.53×Movies & TV
Aleksander Barkov, Jr.2.72×Sports
Islamism1.66×Politics & Society
Grover Washington, Jr.2.52×Music & Radio
Tito Puente, Jr.2.03×Music & Radio
James Butler (American football)1.51×Sports
Ixtapa-Zihuatanejo International Airport1.68×Travel & Leisure
JC2.01×
Ke Buena México1.67×Music & Radio
Rodriguez Jr1.76×Music & Radio
Siedlce1.52×Travel & Leisure
Qntal1.69×Music & Radio
Ihor Kolomoyskyi1.59×Business & Career
JS Kairouan1.52×Sports
JT Bioscoop2.3×
Seiiti Arata Jr.2.27×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milwaukee Journal Sentinel audience
TraitClusterScore
Early Adopter MentalityPOWER1.07
Need for SecurityCONSERVATISM1.07
Quality AwarenessPREMIUM0.99
Social Media UsageJOY0.97
Community OrientationOPEN0.93
TraditionCONSERVATISM0.92

Worldwide distribution

Worldwide audience distribution share by country for Milwaukee Journal Sentinel
CountryShare
United States96.4%
France0.8%
Philippines0.6%

See Milwaukee Journal Sentinel audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Milwaukee Journal Sentinel have in United States?

Milwaukee Journal Sentinel has an estimated audience of 1,199,007 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Milwaukee Journal Sentinel fans?

51.5% of Milwaukee Journal Sentinel fans are female, 48.5% are male, with an average age of 42.1 years.

Which brands do Milwaukee Journal Sentinel fans like most?

Milwaukee Journal Sentinel fans show strongest brand affinity for Mad About You (16.08×), Minnesota (1.94×), and Tuscany (2.06×) over the country average.

Where do Milwaukee Journal Sentinel fans live in United States?

Milwaukee Journal Sentinel fans in United States are most concentrated in Wisconsin (reach 648,333), Illinois (reach 42,110), and Florida (reach 27,318). These three regions account for the largest share of the active audience.

What other brands do Milwaukee Journal Sentinel fans also like?

Beyond Milwaukee Journal Sentinel itself, the audience over-indexes on Minnesota (1.94×), Tuscany (2.06×), Fernando Valenzuela (2.73×), and The Finder (U.S. TV series) (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milwaukee Journal Sentinel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.