Rascasse Audience Intelligence

Mindy Kaling Audience in United States

A data profile of the people who buy, follow and care about Mindy Kaling in United States — modelled from more than twelve digital signal sources. Mindy Kaling has an estimated audience of 2,135,945 people in United States.

#829among Actor Actress or TV Star in United States#2418among Person in United States#2062in Movies & TV

The average Mindy Kaling fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nate Bargatze, Amy Schumer, Alison Brie, with strongest over-indexing on Nate Bargatze (12.79× the country average).

Demographically, the Mindy Kaling audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mindy Kaling fan in United States is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Nate Bargatze.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mindy Kaling profile in United States.

Audience size
2.1M
in United States
Gender
57.3%♀
42.7% male
Age
39.8
average years
Country rank
#13536
Person in United States
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mindy Kaling fans

57.3% are female, 42.7% are male, average age 39.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Mindy Kaling audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.8
Estimated audience size2,135,945
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Mindy Kaling audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Mindy Kaling audience comes from United States.

Worldwide audience distribution share by country for Mindy Kaling
CountryShare
United States51.0%
Canada7.3%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mindy Kaling audience in United States is strongest.

Fig. 05

Top regions by affinity

Mindy Kaling fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~60K1.54×
02Washington, District of Columbia~8K1.40×
03Connecticut~20K1.35×
04California~300K1.32×
05New York~100K1.30×
06New Hampshire~9K1.30×
07Washington~50K1.27×
08New Jersey~60K1.21×
09Vermont~4K1.20×
10Illinois~70K1.19×
11Maryland~40K1.17×
12Oregon~20K1.16×
13Rhode Island~6K1.11×
14Virginia~50K1.10×
15Pennsylvania~70K1.09×
16Colorado~30K1.09×
17Maine~7K1.08×
18Minnesota~30K1.06×
19Missouri~30K1.02×
20Utah~20K1.02×
21Michigan~50K1.00×
22Wisconsin~30K1.00×
23Delaware~5K1.00×
24Texas~200K0.98×
25Ohio~50K0.97×
26North Carolina~50K0.97×
27Georgia~50K0.96×
28Kansas~10K0.95×
29Idaho~9K0.95×
30New Mexico~9K0.93×
31Montana~5K0.93×
32Hawaii~7K0.92×
33Indiana~30K0.91×
34Nevada~20K0.91×
35Arizona~30K0.90×
36Iowa~10K0.90×
37Nebraska~8K0.89×
38Tennessee~30K0.88×
39Florida~100K0.87×
40Oklahoma~20K0.86×
41Alaska~3K0.84×
42Kentucky~20K0.83×
43North Dakota~3K0.81×
44South Carolina~20K0.80×
45Arkansas~10K0.80×
46Louisiana~20K0.79×
47South Dakota~3K0.79×
48West Virginia~7K0.78×
49Alabama~20K0.67×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Mindy Kaling, United States
0.67×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mindy Kaling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mindy Kaling audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV27.93×
02Luke WilsonMovies & TV26.59×
03Jay BaruchelMovies & TV26.16×
04Leslie MannMovies & TV24.58×
05Jenna FischerMovies & TV22.02×
06Daniel Dae KimMovies & TV21.88×
07Bill HaderMovies & TV21.43×
08Vince VaughnMovies & TV20.91×
09Tina FeyMovies & TV20.42×
10Nacho LibreMovies & TV20.08×
11Andy SambergMovies & TV17.49×
12Ted (film)Movies & TV17.09×
13Alison BrieMovies & TV16.80×
14Steve CarellMovies & TV15.39×
15Jonah HillMovies & TV13.98×
16Melissa McCarthyMovies & TV13.30×
17Superbad (film)Movies & TV13.01×
18Nate BargatzeMusic & Radio12.79×
19Amy SchumerMovies & TV12.50×
20Jim CarreyMovies & TV7.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mindy Kaling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mindy Kaling audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.29×
Healthy LifestyleBALANCE1.26×
ExtroversionTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mindy Kaling audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.98×
MindfulnessBALANCE1.01×
Pet OwnershipJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mindy Kaling have in United States?

Mindy Kaling has an estimated audience of 2,135,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mindy Kaling fans?

57.3% of Mindy Kaling fans are female, 42.7% are male, with an average age of 39.8 years.

03

Which brands do Mindy Kaling fans like most?

Mindy Kaling fans show strongest brand affinity for Nate Bargatze (12.79×), Amy Schumer (12.5×), and Alison Brie (16.8×) over the country average.

04

Where do Mindy Kaling fans live in United States?

Mindy Kaling fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mindy Kaling fans also like?

Beyond Mindy Kaling itself, the audience over-indexes on Amy Schumer (12.5×), Alison Brie (16.8×), Vince Vaughn (20.91×), and Luke Wilson (26.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mindy Kaling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mindy Kaling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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