Mindy Kaling Audience in United States

Mindy Kaling logo

Mindy Kaling has an estimated audience of 1,831,023 people in United States. 57.3% are female, 42.7% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Vince Vaughn, Nate Bargatze, Alison Brie, Kim Cattrall, Luke Wilson.

The average Mindy Kaling fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vince Vaughn, Nate Bargatze, Alison Brie, with strongest over-indexing on Vince Vaughn (20.91× the country average). Demographically, the Mindy Kaling audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mindy Kaling fans

Demographic split for Mindy Kaling audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.8
Estimated audience size1,831,023

Audience persona

The typical Mindy Kaling fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Vince Vaughn.

Top regions in United States

Top regions ranked by reach for Mindy Kaling in United States
RegionReachAffinity
California284,3311.41×
Texas163,5851.04×
New York140,1531.37×
Florida113,5780.92×
Illinois75,3671.24×
Pennsylvania69,5321.13×
Massachusetts59,4311.65×
New Jersey58,7891.26×
Ohio56,7721.01×
Georgia56,3191×
North Carolina55,3581×
Virginia50,7381.14×
Michigan49,2481.03×
Washington48,3351.32×
Maryland38,2511.21×
Colorado32,5151.13×
Tennessee32,3520.88×
Arizona32,1840.86×
Indiana31,2960.94×
Missouri30,6981.04×
Wisconsin28,3291.03×
Minnesota27,9471.07×
Oregon24,4841.17×
Connecticut23,7111.29×
South Carolina22,5420.82×
Kentucky19,1020.83×
Louisiana18,5690.79×
Oklahoma17,4670.86×
Utah17,2281.05×
Nevada16,4970.93×
Alabama15,8530.62×
Kansas13,6890.95×
Iowa13,0870.87×
Arkansas11,6190.77×
Mississippi9,4610.63×
New Hampshire8,9691.24×
Idaho8,5960.94×
New Mexico8,3660.91×
Nebraska7,9460.87×
Washington, District of Columbia7,8131.42×
Maine6,9791.06×
Hawaii6,9360.88×
Rhode Island6,2281.07×
West Virginia6,1740.72×
Delaware4,7960.95×
Montana4,3630.86×
Vermont3,5771.11×
South Dakota2,9230.69×
Alaska2,6420.67×
North Dakota2,5990.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mindy Kaling audience
BrandAffinityCategory
Vince Vaughn20.91×Movies & TV
Nate Bargatze12.79×Music & Radio
Alison Brie16.8×Movies & TV
Kim Cattrall27.93×Movies & TV
Luke Wilson26.59×Movies & TV
Jay Baruchel26.16×Movies & TV
Bill Hader21.43×Movies & TV
Leslie Mann24.58×Movies & TV
Steve Carell15.39×Movies & TV
Tina Fey20.42×Movies & TV
Nacho Libre20.08×Movies & TV
Daniel Dae Kim21.88×Movies & TV
Jenna Fischer22.02×Movies & TV
Jonah Hill13.98×Movies & TV
Melissa McCarthy13.3×Movies & TV
Ted (film)17.09×Movies & TV
Andy Samberg17.49×Movies & TV
Jim Carrey7.2×Movies & TV
God3.45×Politics & Society
Superbad (film)13.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mindy Kaling audience
TraitClusterScore
ExtroversionTHRILL1.51
SustainabilityBALANCE1.33
Early Adopter MentalityPOWER1.25
Healthy LifestyleBALANCE1.21
MindfulnessBALANCE1.21
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Mindy Kaling
CountryShare
United States48.7%
Canada7.4%
United Kingdom6.0%

See Mindy Kaling audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mindy Kaling have in United States?

Mindy Kaling has an estimated audience of 1,831,023 people in United States, concentrated in California and Texas.

What is the gender split and age of Mindy Kaling fans?

57.3% of Mindy Kaling fans are female, 42.7% are male, with an average age of 39.8 years.

Which brands do Mindy Kaling fans like most?

Mindy Kaling fans show strongest brand affinity for Vince Vaughn (20.91×), Nate Bargatze (12.79×), and Alison Brie (16.8×) over the country average.

Where do Mindy Kaling fans live in United States?

Mindy Kaling fans in United States are most concentrated in California (reach 284,331), Texas (reach 163,585), and New York (reach 140,153). These three regions account for the largest share of the active audience.

What other brands do Mindy Kaling fans also like?

Beyond Mindy Kaling itself, the audience over-indexes on Nate Bargatze (12.79×), Alison Brie (16.8×), Kim Cattrall (27.93×), and Luke Wilson (26.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mindy Kaling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.