Missing person Audience in United States

Missing person logo

Missing person has an estimated audience of 1,464,443 people in United States. 78.4% are female, 21.6% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Saving, Assassin's Creed: Bloodlines, International University of Business Agriculture and Technology, Ural Mountains, Parma.

The average Missing person fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Assassin's Creed: Bloodlines, International University of Business Agriculture and Technology, with strongest over-indexing on Saving (1.76× the country average). Demographically, the Missing person audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Missing person fans

Demographic split for Missing person audience in United States
MetricValue
Female78.4%
Male21.6%
Average age40.8
Estimated audience size1,464,443

Audience persona

The typical Missing person fan in United States is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Missing person in United States
RegionReachAffinity
California231,4501.44×
Texas124,9520.99×
Florida123,0401.24×
New York85,8121.05×
Pennsylvania54,6261.11×
Illinois44,6550.92×
Ohio43,7470.97×
North Carolina43,4080.99×
Georgia40,5740.9×
Indiana38,8291.45×
Michigan37,6950.98×
Arizona33,8811.13×
Virginia33,7590.95×
New Jersey33,3120.89×
Tennessee32,5271.11×
Washington29,6401.01×
Massachusetts28,6260.99×
Missouri26,8651.14×
South Carolina22,7981.03×
Colorado22,5550.98×
Wisconsin21,5560.98×
Maryland21,5450.86×
Minnesota20,9451×
Alabama20,4971×
Kentucky20,1291.1×
Oregon19,7381.18×
Louisiana19,0681.01×
Oklahoma15,5720.96×
Nevada14,4581.02×
Connecticut13,5440.92×
Iowa12,8291.06×
Kansas12,0191.04×
Arkansas11,0500.92×
Mississippi10,1660.84×
Utah10,0710.77×
Nebraska8,1171.11×
West Virginia7,5021.1×
New Mexico7,4041.01×
Idaho6,4620.88×
New Hampshire5,6230.97×
Maine4,9980.95×
Hawaii4,8370.77×
Rhode Island4,4770.96×
Montana4,3361.07×
South Dakota4,2551.26×
Washington, District of Columbia3,6710.83×
Delaware3,6500.9×
North Dakota3,0391.01×
Alaska2,1760.69×
Vermont2,1100.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Missing person audience
BrandAffinityCategory
Saving1.76×Business & Career
Assassin's Creed: Bloodlines1.54×Games
International University of Business Agriculture and Technology1.51×Business & Career
Ural Mountains1.87×Travel & Leisure
Parma1.71×Travel & Leisure
Roaming1.85×Technology & Electronics
Jorja Fox1.72×Movies & TV
British Grand Prix1.9×Sports
Shannon Leto2.21×Movies & TV
World Extreme Cagefighting1.5×Sports
Ottumwa, Iowa1.99×Travel & Leisure
All You Need Is Love1.87×Music & Radio
KPN1.63×Technology & Electronics
Caza1.89×Arts & Culture
Jbc2.02×Kids & Family
Mount Takao1.73×Travel & Leisure
Canino1.6×Travel & Leisure
Junior Chamber International1.55×Politics & Society
JBM2.29×Music & Radio
Jamnalal Bajaj Institute of Management Studies2.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Missing person audience
TraitClusterScore
Family OrientationCONSERVATISM1.7
IndulgenceJOY1.3
Urban LifestyleOPEN1.23
Price SensitivityPREMIUM1.15
Social Media UsageJOY1.14
Community OrientationOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Missing person
CountryShare
United States55.9%
United Kingdom7.9%
Turkey6.1%

See Missing person audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Missing person have in United States?

Missing person has an estimated audience of 1,464,443 people in United States, concentrated in California and Texas.

What is the gender split and age of Missing person fans?

78.4% of Missing person fans are female, 21.6% are male, with an average age of 40.8 years.

Which brands do Missing person fans like most?

Missing person fans show strongest brand affinity for Saving (1.76×), Assassin's Creed: Bloodlines (1.54×), and International University of Business Agriculture and Technology (1.51×) over the country average.

Where do Missing person fans live in United States?

Missing person fans in United States are most concentrated in California (reach 231,450), Texas (reach 124,952), and Florida (reach 123,040). These three regions account for the largest share of the active audience.

What other brands do Missing person fans also like?

Beyond Missing person itself, the audience over-indexes on Assassin's Creed: Bloodlines (1.54×), International University of Business Agriculture and Technology (1.51×), Ural Mountains (1.87×), and Parma (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Missing person. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.