Modesto, California Audience in United States

Modesto, California logo

Modesto, California has an estimated audience of 931,223 people in United States. 56.0% are female, 44.0% are male, average age 35.9. Top regions: California, Texas, Louisiana. Top brand affinities: Jura Mountains, WGN-TV, Cacique, The Diving Bell and the Butterfly, Tierra Cali.

The average Modesto, California fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Louisiana. Top brand affinities include Jura Mountains, WGN-TV, Cacique, with strongest over-indexing on Jura Mountains (10.48× the country average). Demographically, the Modesto, California audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Modesto, California fans

Demographic split for Modesto, California audience in United States
MetricValue
Female56.0%
Male44.0%
Average age35.9
Estimated audience size931,223

Audience persona

The typical Modesto, California fan in United States is more female, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jura Mountains.

Top regions in United States

Top regions ranked by reach for Modesto, California in United States
RegionReachAffinity
California698,41812.13×
Texas55,9560.7×
Louisiana52,3474.36×
North Carolina37,8731.35×
Florida35,2820.56×
New York30,7550.59×
Washington25,4431.36×
Illinois25,3810.82×
Nevada20,5792.28×
Arizona20,1761.06×
Oregon18,2961.71×
Georgia17,6330.61×
Pennsylvania15,0310.48×
Virginia14,1890.63×
Ohio14,0320.49×
Colorado12,7690.87×
New Jersey12,2140.52×
Michigan12,0560.5×
Tennessee10,7500.58×
Massachusetts10,4130.57×
Missouri9,7660.65×
Utah9,5731.15×
Indiana9,2700.54×
Minnesota8,7350.65×
Maryland8,0740.5×
Wisconsin7,9950.57×
South Carolina7,1690.51×
Oklahoma6,4910.63×
Idaho5,9841.28×
Alabama5,9840.46×
Kentucky5,3280.46×
Connecticut5,0610.54×
Arkansas4,7410.62×
Kansas4,5680.62×
Iowa4,2870.56×
Hawaii3,9620.99×
New Mexico3,4450.74×
Mississippi2,8230.37×
Nebraska2,6830.57×
Washington, District of Columbia2,4270.87×
Montana2,0770.8×
New Hampshire1,4750.4×
Maine1,4460.43×
Alaska1,3610.68×
Rhode Island1,3570.46×
West Virginia1,1940.28×
South Dakota1,0250.48×
North Dakota9740.51×
Wyoming9430.68×
Delaware9320.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modesto, California audience
BrandAffinityCategory
Jura Mountains10.48×Travel & Leisure
WGN-TV1.61×Movies & TV
Cacique2.88×Food & Beverages
The Diving Bell and the Butterfly5.16×Movies & TV
Tierra Cali1.56×Travel & Leisure
Shelby Foote2.08×Literature
Parma1.62×Travel & Leisure
Iyanla Vanzant1.62×Business & Career
John Gray (U.S. author)3.11×Literature
Bulacan1.88×Travel & Leisure
Golden Gate3.59×Games
Nielsen Corporation1.98×Business & Career
JT Paintball4.64×
Otto Graham1.65×Sports
Adventureland (Iowa)2.28×
Les Brown (bandleader)1.54×Music & Radio
Zazen2.45×Politics & Society
Jeb Burton1.93×Sports
Ext JS1.93×Technology & Electronics
Car of the Year1.93×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modesto, California audience
TraitClusterScore
Urban LifestyleOPEN1.28
DIY MentalityTHRILL1.15
ExtroversionTHRILL1.14
Career OrientationPOWER1.14
Luxury OrientationPREMIUM1.12
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Modesto, California
CountryShare
United States81.0%
Brazil7.3%
Portugal2.6%

See Modesto, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Modesto, California have in United States?

Modesto, California has an estimated audience of 931,223 people in United States, concentrated in California and Texas.

What is the gender split and age of Modesto, California fans?

56.0% of Modesto, California fans are female, 44.0% are male, with an average age of 35.9 years.

Which brands do Modesto, California fans like most?

Modesto, California fans show strongest brand affinity for Jura Mountains (10.48×), WGN-TV (1.61×), and Cacique (2.88×) over the country average.

Where do Modesto, California fans live in United States?

Modesto, California fans in United States are most concentrated in California (reach 698,418), Texas (reach 55,956), and Louisiana (reach 52,347). These three regions account for the largest share of the active audience.

What other brands do Modesto, California fans also like?

Beyond Modesto, California itself, the audience over-indexes on WGN-TV (1.61×), Cacique (2.88×), The Diving Bell and the Butterfly (5.16×), and Tierra Cali (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modesto, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.