Molding (decorative) Audience in United States

Molding (decorative) logo

Molding (decorative) has an estimated audience of 2,918,877 people in United States. 66.2% are female, 33.8% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Leverage (TV series), Diane Sawyer, Israeli cuisine, JBS USA, The Tree of Life (film).

The average Molding (decorative) fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Leverage (TV series), Diane Sawyer, Israeli cuisine, with strongest over-indexing on Leverage (TV series) (1.63× the country average). Demographically, the Molding (decorative) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Molding (decorative) fans

Demographic split for Molding (decorative) audience in United States
MetricValue
Female66.2%
Male33.8%
Average age39.4
Estimated audience size2,918,877

Audience persona

The typical Molding (decorative) fan in United States is more female, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Leverage (TV series).

Top regions in United States

Top regions ranked by reach for Molding (decorative) in United States
RegionReachAffinity
California464,0561.45×
Texas323,6721.29×
Florida258,9531.31×
New York233,7541.43×
Georgia118,0791.31×
North Carolina105,7881.2×
Illinois105,3411.08×
New Jersey102,0281.37×
Pennsylvania101,2811.03×
Virginia85,9411.21×
Ohio82,6500.92×
Michigan78,3341.03×
Washington69,5171.19×
Massachusetts65,4331.14×
Arizona62,9501.06×
Maryland61,7961.23×
Tennessee58,3621×
Indiana53,8911.01×
South Carolina49,1651.12×
Louisiana43,8751.17×
Missouri42,2500.9×
Colorado41,8640.91×
Alabama38,9840.96×
Minnesota37,8450.9×
Kentucky34,9050.95×
Wisconsin32,9450.75×
Oregon32,1750.96×
Connecticut31,7741.09×
Oklahoma31,1800.96×
Nevada27,7030.98×
Mississippi24,8231.03×
Utah24,0120.92×
Arkansas23,1480.96×
Kansas22,0350.96×
Iowa19,8630.83×
Hawaii14,2661.14×
New Mexico13,3760.91×
Nebraska12,6000.86×
Idaho11,9980.82×
West Virginia10,8320.8×
Washington, District of Columbia10,5421.2×
New Hampshire9,5360.83×
Rhode Island9,4291.01×
Maine8,4170.81×
Delaware7,0370.87×
Montana5,2890.65×
Alaska5,0820.81×
South Dakota4,5310.67×
North Dakota4,2570.71×
Vermont3,7920.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Molding (decorative) audience
BrandAffinityCategory
Leverage (TV series)1.63×Movies & TV
Diane Sawyer2×Movies & TV
Israeli cuisine1.74×Food & Beverages
JBS USA2.57×Food & Beverages
The Tree of Life (film)1.84×Movies & TV
Cultural studies1.65×Business & Career
Academy Award for Best Film Editing1.6×Movies & TV
Equinix1.55×Business & Career
IWeb1.93×
Omaha Storm Chasers1.58×Sports
Ub Iwerks2.24×Literature
Caesarea1.55×Travel & Leisure
Grammy Award for Best Pop Vocal Album1.67×Music & Radio
Summer Days (And Summer Nights!!)1.59×Music & Radio
I-Witness2.31×Movies & TV
Sligo1.74×Travel & Leisure
cake decorating shop1.83×Food & Beverages
James M. Cain2.01×Literature
Jyväskylä2.2×Travel & Leisure
WKMG-TV1.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Molding (decorative) audience
TraitClusterScore
DIY MentalityTHRILL1.73
Price SensitivityPREMIUM1.18
Career OrientationPOWER1.12
Need for SecurityCONSERVATISM1.12
Quality AwarenessPREMIUM1.1
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Molding (decorative)
CountryShare
United States61.2%
United Kingdom13.2%
Japan5.3%

See Molding (decorative) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Molding (decorative) have in United States?

Molding (decorative) has an estimated audience of 2,918,877 people in United States, concentrated in California and Texas.

What is the gender split and age of Molding (decorative) fans?

66.2% of Molding (decorative) fans are female, 33.8% are male, with an average age of 39.4 years.

Which brands do Molding (decorative) fans like most?

Molding (decorative) fans show strongest brand affinity for Leverage (TV series) (1.63×), Diane Sawyer (2×), and Israeli cuisine (1.74×) over the country average.

Where do Molding (decorative) fans live in United States?

Molding (decorative) fans in United States are most concentrated in California (reach 464,056), Texas (reach 323,672), and Florida (reach 258,953). These three regions account for the largest share of the active audience.

What other brands do Molding (decorative) fans also like?

Beyond Molding (decorative) itself, the audience over-indexes on Diane Sawyer (2×), Israeli cuisine (1.74×), JBS USA (2.57×), and The Tree of Life (film) (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Molding (decorative). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.