New Castle County, Delaware Audience in United States
New Castle County, Delaware has an estimated audience of 458,587 people in United States. 64.8% are female, 35.2% are male, average age 40.6. Top brand affinities: Google Wallet, CAC 40, Leverage (TV series), Jonathan Davis, ABC TV.
Top brand affinities include Google Wallet, CAC 40, Leverage (TV series), with strongest over-indexing on Google Wallet (6.98× the country average). Demographically, the New Castle County, Delaware audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of New Castle County, Delaware fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 40.6 |
| Estimated audience size | 458,587 |
Audience persona
The typical New Castle County, Delaware fan in United States is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Google Wallet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Wallet | 6.98× | Technology & Electronics |
| CAC 40 | 1.59× | Business & Career |
| Leverage (TV series) | 1.83× | Movies & TV |
| Jonathan Davis | 2.14× | Music & Radio |
| ABC TV | 1.56× | Movies & TV |
| Finding Your Roots | 1.59× | Movies & TV |
| Bulacan | 1.51× | Travel & Leisure |
| John James Audubon | 1.86× | Literature |
| henry louis gates jr | 2.14× | Movies & TV |
| The Joseph Smith Papers | 2.79× | Literature |
| Robert Graves | 1.79× | Literature |
| Nasi goreng | 1.54× | Food & Beverages |
| Salam Fayyad | 2.89× | Politics & Society |
| Jumbo (band) | 1.75× | Music & Radio |
| Ke Buena México | 1.52× | Music & Radio |
| Ponte Milvio | 1.59× | Travel & Leisure |
| Junior State of America | 1.61× | Politics & Society |
| Elena, Bulgaria | 1.68× | Travel & Leisure |
| Juan Manuel Abal Medina, Jr. | 1.51× | Politics & Society |
| Monster Buster Club | 2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.29 |
| Community Orientation | OPEN | 1.27 |
| DIY Mentality | THRILL | 1.26 |
| Family Orientation | CONSERVATISM | 1.22 |
| Price Sensitivity | PREMIUM | 1.1 |
| Individualism | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.9% |
| United Kingdom | 4.6% |
| Egypt | 4.0% |
See New Castle County, Delaware audiences in other countries
- New Castle County, Delaware — Germany
- New Castle County, Delaware — United Kingdom
- New Castle County, Delaware — France
- New Castle County, Delaware — Italy
- New Castle County, Delaware — Spain
- New Castle County, Delaware — Brazil
- New Castle County, Delaware — Japan
- New Castle County, Delaware — South Korea
- New Castle County, Delaware — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for New Castle County, Delaware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.