Noun Audience in United States
Noun has an estimated audience of 1,865,754 people in United States. 46.8% are female, 53.2% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Justice, CAC 40, Penn & Teller, Cachorros, Mad About You.
The average Noun fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justice, CAC 40, Penn & Teller, with strongest over-indexing on Justice (1.53× the country average). Demographically, the Noun audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Urban Lifestyle, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Noun fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 42.4 |
| Estimated audience size | 1,865,754 |
Audience persona
The typical Noun fan in United States is balanced, around 42.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 264,629 | 1.29× |
| Texas | 216,777 | 1.35× |
| Florida | 183,922 | 1.46× |
| New York | 114,915 | 1.1× |
| Georgia | 65,159 | 1.13× |
| Illinois | 63,730 | 1.03× |
| North Carolina | 61,837 | 1.1× |
| Pennsylvania | 58,907 | 0.94× |
| Michigan | 50,759 | 1.04× |
| Virginia | 50,125 | 1.1× |
| Ohio | 48,992 | 0.85× |
| Arizona | 46,279 | 1.21× |
| New Jersey | 44,749 | 0.94× |
| Washington | 44,502 | 1.19× |
| Tennessee | 35,933 | 0.96× |
| Indiana | 34,097 | 1× |
| Maryland | 33,295 | 1.04× |
| Massachusetts | 29,720 | 0.81× |
| Missouri | 29,681 | 0.99× |
| South Carolina | 28,425 | 1.01× |
| Minnesota | 27,446 | 1.03× |
| Oklahoma | 27,127 | 1.31× |
| Alabama | 25,535 | 0.98× |
| Colorado | 25,527 | 0.87× |
| Louisiana | 24,088 | 1× |
| Oregon | 23,647 | 1.11× |
| Kentucky | 23,387 | 1× |
| Wisconsin | 22,264 | 0.79× |
| Nevada | 18,841 | 1.04× |
| Mississippi | 16,481 | 1.07× |
| Utah | 16,446 | 0.98× |
| Connecticut | 16,312 | 0.87× |
| Kansas | 14,888 | 1.01× |
| Iowa | 14,292 | 0.93× |
| Arkansas | 14,081 | 0.92× |
| New Mexico | 11,425 | 1.22× |
| Hawaii | 11,068 | 1.38× |
| West Virginia | 10,716 | 1.23× |
| Idaho | 8,835 | 0.94× |
| Nebraska | 7,951 | 0.85× |
| New Hampshire | 5,339 | 0.73× |
| Washington, District of Columbia | 4,940 | 0.88× |
| Rhode Island | 4,827 | 0.81× |
| Maine | 4,796 | 0.72× |
| Alaska | 4,335 | 1.09× |
| Montana | 4,122 | 0.8× |
| Delaware | 4,093 | 0.8× |
| South Dakota | 3,591 | 0.83× |
| North Dakota | 3,407 | 0.89× |
| Vermont | 2,247 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justice | 1.53× | Politics & Society |
| CAC 40 | 1.6× | Business & Career |
| Penn & Teller | 1.55× | Movies & TV |
| Cachorros | 1.66× | Pets & Animals |
| Mad About You | 1.61× | Movies & TV |
| Ohio State Buckeyes women's basketball | 1.52× | Sports |
| Toros de Tijuana | 3.14× | Sports |
| My Name Is Khan | 2.46× | Movies & TV |
| Fist of Legend | 1.93× | Movies & TV |
| Apostrophe | 1.61× | Literature |
| Michael Jr. Comedy | 1.8× | Movies & TV |
| Ext JS | 1.69× | Technology & Electronics |
| bumGenius | 2.43× | Kids & Family |
| The Boomtown Rats | 2.93× | Music & Radio |
| St Matthew Passion | 1.9× | |
| JTG | 1.63× | Sports |
| El Palomar, Buenos Aires | 1.81× | Travel & Leisure |
| Bula, Camarines Sur | 3.1× | Travel & Leisure |
| Santa Isabel, São Paulo | 2.04× | Travel & Leisure |
| Dona Ivone Lara | 3.33× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.82 |
| Individualism | JOY | 1.34 |
| Career Orientation | POWER | 1.27 |
| Quality Awareness | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.19 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.8% |
| Germany | 10.2% |
| Spain | 7.3% |
See Noun audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Noun have in United States?
Noun has an estimated audience of 1,865,754 people in United States, concentrated in California and Texas.
What is the gender split and age of Noun fans?
46.8% of Noun fans are female, 53.2% are male, with an average age of 42.4 years.
Which brands do Noun fans like most?
Noun fans show strongest brand affinity for Justice (1.53×), CAC 40 (1.6×), and Penn & Teller (1.55×) over the country average.
Where do Noun fans live in United States?
Noun fans in United States are most concentrated in California (reach 264,629), Texas (reach 216,777), and Florida (reach 183,922). These three regions account for the largest share of the active audience.
What other brands do Noun fans also like?
Beyond Noun itself, the audience over-indexes on CAC 40 (1.6×), Penn & Teller (1.55×), Cachorros (1.66×), and Mad About You (1.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Noun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.