Oak Lawn, Illinois Audience in United States

Oak Lawn, Illinois logo

Oak Lawn, Illinois has an estimated audience of 404,869 people in United States. 58.3% are female, 41.7% are male, average age 39.5. Top regions: Arkansas, Illinois, Texas. Top brand affinities: Tuscany, Nebraska, Julio Cesar Chavez Jr., Bus Driver (video game), JTB Corporation.

The average Oak Lawn, Illinois fan in United States is 39.5 years old, more female, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Illinois, Texas. Top brand affinities include Tuscany, Nebraska, Julio Cesar Chavez Jr., with strongest over-indexing on Tuscany (12.29× the country average). Demographically, the Oak Lawn, Illinois audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Oak Lawn, Illinois fans

Demographic split for Oak Lawn, Illinois audience in United States
MetricValue
Female58.3%
Male41.7%
Average age39.5
Estimated audience size404,869

Audience persona

The typical Oak Lawn, Illinois fan in United States is more female, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Tuscany.

Top regions in United States

Top regions ranked by reach for Oak Lawn, Illinois in United States
RegionReachAffinity
Arkansas113,33833.98×
Illinois80,9216×
Texas31,0120.89×
Indiana18,5712.51×
Michigan5,2660.5×
Tennessee4,1540.51×
Missouri3,9550.61×
California3,4890.08×
Florida3,1080.11×
Louisiana2,9430.56×
Oklahoma2,0820.46×
New York2,0060.09×
Wisconsin1,7190.28×
Kansas1,4230.45×
North Carolina1,3840.11×
Georgia1,3020.1×
Virginia1,2120.12×
Minnesota1,2100.21×
Ohio1,2040.1×
Mississippi1,0450.31×
Kentucky1,0250.2×
Colorado9710.15×
Pennsylvania9010.07×
Iowa7560.23×
Arizona7040.09×
New Jersey6770.07×
Massachusetts6650.08×
Washington6210.08×
Maryland5950.09×
Alabama5780.1×
South Carolina4750.08×
Nevada3860.1×
Oregon3050.07×
Nebraska3020.15×
Connecticut2760.07×
Rhode Island2470.19×
Washington, District of Columbia2220.18×
Utah2190.06×
New Mexico1630.08×
Idaho1170.06×
Hawaii1120.06×
South Dakota1090.12×
Montana940.08×
West Virginia890.05×
Alaska820.09×
North Dakota740.09×
New Hampshire730.05×
Wyoming670.11×
Delaware630.06×
Maine610.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oak Lawn, Illinois audience
BrandAffinityCategory
Tuscany12.29×Travel & Leisure
Nebraska2.67×Travel & Leisure
Julio Cesar Chavez Jr.4.29×Sports
Bus Driver (video game)5.14×Games
JTB Corporation11.44×Business & Career
War on Terror2.05×Politics & Society
Cadmium3.18×Business & Career
Title Nine1.59×Fashion & Accessoires
IWeb2.48×
JcrOffroad3.19×Shopping
The Tree of Life (film)1.65×Movies & TV
Ixtapaluca2.18×Travel & Leisure
Pat's King of Steaks1.56×
Memphis May Fire1.74×Music & Radio
Iyaz1.91×Music & Radio
Grammy Award for Best Pop Vocal Album1.61×Music & Radio
Nonito Donaire1.59×Sports
Shunji Iwai2.26×Movies & TV
Jebel Ali Free Zone1.77×Business & Career
W. E. B. Griffin1.82×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oak Lawn, Illinois audience
TraitClusterScore
Sports ActivityPOWER1.93
Urban LifestyleOPEN1.37
Need for SecurityCONSERVATISM1.19
Family OrientationCONSERVATISM1.1
Price SensitivityPREMIUM1.07
TravellingTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Oak Lawn, Illinois
CountryShare
United States99.7%
Germany0.3%
Italy0.0%

See Oak Lawn, Illinois audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Oak Lawn, Illinois have in United States?

Oak Lawn, Illinois has an estimated audience of 404,869 people in United States, concentrated in Arkansas and Illinois.

What is the gender split and age of Oak Lawn, Illinois fans?

58.3% of Oak Lawn, Illinois fans are female, 41.7% are male, with an average age of 39.5 years.

Which brands do Oak Lawn, Illinois fans like most?

Oak Lawn, Illinois fans show strongest brand affinity for Tuscany (12.29×), Nebraska (2.67×), and Julio Cesar Chavez Jr. (4.29×) over the country average.

Where do Oak Lawn, Illinois fans live in United States?

Oak Lawn, Illinois fans in United States are most concentrated in Arkansas (reach 113,338), Illinois (reach 80,921), and Texas (reach 31,012). These three regions account for the largest share of the active audience.

What other brands do Oak Lawn, Illinois fans also like?

Beyond Oak Lawn, Illinois itself, the audience over-indexes on Nebraska (2.67×), Julio Cesar Chavez Jr. (4.29×), Bus Driver (video game) (5.14×), and JTB Corporation (11.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oak Lawn, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.