Oakdale, California Audience in United States
Oakdale, California has an estimated audience of 340,905 people in United States. 68.3% are female, 31.7% are male, average age 39.4. Top regions: California, Minnesota, New York. Top brand affinities: Google Analytics, Food quality, Jura Mountains, Golden Gate, Cacique.
The average Oakdale, California fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Minnesota, New York. Top brand affinities include Google Analytics, Food quality, Jura Mountains, with strongest over-indexing on Google Analytics (1.52× the country average). Demographically, the Oakdale, California audience skews more female with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Oakdale, California fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 39.4 |
| Estimated audience size | 340,905 |
Audience persona
The typical Oakdale, California fan in United States is more female, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Google Analytics.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 124,997 | 3.33× |
| Minnesota | 51,940 | 10.63× |
| New York | 28,929 | 1.52× |
| Connecticut | 23,490 | 6.87× |
| Pennsylvania | 19,473 | 1.7× |
| Louisiana | 16,849 | 3.83× |
| Wisconsin | 10,029 | 1.96× |
| Texas | 8,986 | 0.31× |
| Virginia | 8,158 | 0.98× |
| Illinois | 7,383 | 0.65× |
| North Carolina | 5,130 | 0.5× |
| Tennessee | 4,953 | 0.72× |
| Florida | 4,744 | 0.21× |
| Massachusetts | 4,474 | 0.67× |
| Indiana | 4,428 | 0.71× |
| Maryland | 4,248 | 0.72× |
| Ohio | 4,093 | 0.39× |
| Michigan | 4,060 | 0.46× |
| Oklahoma | 3,684 | 0.97× |
| Georgia | 3,355 | 0.32× |
| Arkansas | 3,006 | 1.07× |
| Iowa | 2,855 | 1.02× |
| Oregon | 2,834 | 0.73× |
| Washington | 2,183 | 0.32× |
| New Jersey | 2,041 | 0.24× |
| Mississippi | 1,946 | 0.69× |
| Arizona | 1,766 | 0.25× |
| Alabama | 1,715 | 0.36× |
| Missouri | 1,656 | 0.3× |
| South Carolina | 1,573 | 0.31× |
| Nebraska | 1,500 | 0.88× |
| Nevada | 1,474 | 0.45× |
| Kentucky | 1,420 | 0.33× |
| Maine | 1,409 | 1.15× |
| Colorado | 1,324 | 0.25× |
| Utah | 1,035 | 0.34× |
| Kansas | 879 | 0.33× |
| West Virginia | 751 | 0.47× |
| Rhode Island | 521 | 0.48× |
| Idaho | 500 | 0.29× |
| Washington, District of Columbia | 436 | 0.43× |
| New Hampshire | 381 | 0.28× |
| North Dakota | 380 | 0.54× |
| Hawaii | 339 | 0.23× |
| New Mexico | 315 | 0.18× |
| South Dakota | 277 | 0.35× |
| Montana | 228 | 0.24× |
| Alaska | 209 | 0.29× |
| Wyoming | 177 | 0.35× |
| Delaware | 156 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 1.52× | Internet & Social Media |
| Food quality | 2.61× | Food & Beverages |
| Jura Mountains | 4.62× | Travel & Leisure |
| Golden Gate | 4.82× | Games |
| Cacique | 1.57× | Food & Beverages |
| JBS USA | 1.75× | Food & Beverages |
| The Diving Bell and the Butterfly | 2.5× | Movies & TV |
| James Butler (American football) | 3.14× | Sports |
| JT Paintball | 2.78× | |
| Call of Duty: Modern Warfare: Mobilized | 1.51× | Games |
| West Los Angeles College | 1.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.28 |
| Family Orientation | CONSERVATISM | 1.25 |
| Price Sensitivity | PREMIUM | 1.15 |
| Community Orientation | OPEN | 1.1 |
| Risk Appetite | THRILL | 1.09 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.9% |
| United Kingdom | 13.1% |
| Australia | 7.6% |
See Oakdale, California audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
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- Liberty (14,134,319)
- Cleveland (14,108,523)
Frequently asked questions
How many fans does Oakdale, California have in United States?
Oakdale, California has an estimated audience of 340,905 people in United States, concentrated in California and Minnesota.
What is the gender split and age of Oakdale, California fans?
68.3% of Oakdale, California fans are female, 31.7% are male, with an average age of 39.4 years.
Which brands do Oakdale, California fans like most?
Oakdale, California fans show strongest brand affinity for Google Analytics (1.52×), Food quality (2.61×), and Jura Mountains (4.62×) over the country average.
Where do Oakdale, California fans live in United States?
Oakdale, California fans in United States are most concentrated in California (reach 124,997), Minnesota (reach 51,940), and New York (reach 28,929). These three regions account for the largest share of the active audience.
What other brands do Oakdale, California fans also like?
Beyond Oakdale, California itself, the audience over-indexes on Food quality (2.61×), Jura Mountains (4.62×), Golden Gate (4.82×), and Cacique (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oakdale, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.