Old-growth forest Audience in United States
Old-growth forest has an estimated audience of 547,542 people in United States. 48.0% are female, 52.0% are male, average age 43.8. Top brand affinities: Whataburger, Enfamil, Nasal cavity, Kingdom of Judah, Al Ahly SC.
Top brand affinities include Whataburger, Enfamil, Nasal cavity, with strongest over-indexing on Whataburger (1.7× the country average). Demographically, the Old-growth forest audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Individualism, Community Orientation.
Category: Home & Garden · Type: Topic
Demographics of Old-growth forest fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 43.8 |
| Estimated audience size | 547,542 |
Audience persona
The typical Old-growth forest fan in United States is balanced, around 43.8 years old, with strong Individualism tendencies and a notable affinity for Whataburger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.7× | Food & Beverages |
| Enfamil | 2.61× | Kids & Family |
| Nasal cavity | 2.86× | Health |
| Kingdom of Judah | 1.85× | Politics & Society |
| Al Ahly SC | 1.97× | Sports |
| Grand Prairie, Texas | 1.79× | Travel & Leisure |
| Cachorros | 2.65× | Pets & Animals |
| Cachorros | 2.41× | Pets & Animals |
| Parma | 2.32× | Travel & Leisure |
| Canino | 4.38× | Travel & Leisure |
| Assisi | 2.26× | Travel & Leisure |
| Bulacan | 2.19× | Travel & Leisure |
| Lucca | 2.67× | Travel & Leisure |
| Igor Stravinsky | 1.98× | Music & Radio |
| Cajeme | 1.81× | Travel & Leisure |
| Cadena SER | 1.53× | Music & Radio |
| Esporte Clube Bahia | 1.62× | Sports |
| Keynote (presentation software) | 2.53× | Technology & Electronics |
| Dalit | 1.93× | Politics & Society |
| Perris, California | 1.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.81 |
| Community Orientation | OPEN | 1.71 |
| Mindfulness | BALANCE | 1.58 |
| Tradition | CONSERVATISM | 1.49 |
| Career Orientation | POWER | 1.36 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.3% |
| Canada | 9.9% |
| Australia | 8.9% |
See Old-growth forest audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Old-growth forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.