Olivia de Havilland Audience in United States

Olivia de Havilland logo

Olivia de Havilland has an estimated audience of 728,899 people in United States. 74.7% are female, 25.3% are male, average age 49.6. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Paul Dano, Arutz Sheva, Temple Grandin.

The average Olivia de Havilland fan in United States is 49.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Paul Dano, with strongest over-indexing on Whataburger (1.73× the country average). Demographically, the Olivia de Havilland audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Olivia de Havilland fans

Demographic split for Olivia de Havilland audience in United States
MetricValue
Female74.7%
Male25.3%
Average age49.6
Estimated audience size728,899

Audience persona

The typical Olivia de Havilland fan in United States is more female, around 49.6 years old, with strong Community Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Olivia de Havilland in United States
RegionReachAffinity
California79,6980.99×
Texas51,9080.83×
Florida43,6150.88×
New York42,8011.05×
Illinois27,9061.15×
Pennsylvania26,0711.06×
Ohio23,7921.06×
Georgia21,5030.96×
North Carolina21,0470.96×
Michigan20,5541.08×
New Jersey18,6841.01×
Virginia18,0591.02×
Arizona16,5511.11×
Massachusetts16,1341.12×
Tennessee15,6771.07×
Missouri14,3591.22×
Washington14,1370.97×
Indiana14,0341.05×
Alabama12,6611.24×
Maryland12,3400.98×
Wisconsin12,0491.1×
Kentucky11,5071.26×
South Carolina11,3601.04×
Colorado10,1670.88×
Minnesota10,1440.97×
Louisiana9,6051.02×
Oregon9,1241.09×
Oklahoma9,0631.12×
Connecticut7,9741.09×
Arkansas7,1711.19×
Nevada6,3900.91×
Kansas6,3251.1×
Mississippi6,3061.05×
Iowa5,7790.96×
Utah5,5110.84×
Idaho3,9711.09×
West Virginia3,5161.04×
New Mexico3,3820.93×
Nebraska3,2910.9×
Maine3,1071.19×
New Hampshire2,7250.95×
Hawaii2,3340.74×
Rhode Island2,1340.92×
Montana1,9710.97×
Delaware1,8590.92×
Washington, District of Columbia1,8530.85×
Vermont1,2941.01×
Alaska1,2470.8×
South Dakota1,1680.69×
North Dakota1,0140.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olivia de Havilland audience
BrandAffinityCategory
Whataburger1.73×Food & Beverages
Pillow1.68×Home & Garden
Paul Dano2.23×Movies & TV
Arutz Sheva2.12×News
Temple Grandin2.35×Literature
Enfamil2.02×Kids & Family
Celtic punk2.59×Music & Radio
REO Speedwagon1.86×Music & Radio
Buenavista (Madrid)2.19×Travel & Leisure
Underarm hair1.62×Beauty & Wellness
Ironmongery2.01×Home & Garden
Tierra caliente1.55×Travel & Leisure
Fast Five1.55×Movies & TV
Cachorros2.18×Pets & Animals
Ephraim2.66×
New York Harbor1.96×Travel & Leisure
Cachaça3.14×Food & Beverages
Pendleton, Oregon2.07×Travel & Leisure
Oil and gas law in the United States1.93×Politics & Society
Cadbury World1.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olivia de Havilland audience
TraitClusterScore
Community OrientationOPEN1.85
TraditionCONSERVATISM1.76
IndulgenceJOY1.68
Family OrientationCONSERVATISM1.68
IndividualismJOY1.45
Pet OwnershipJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Olivia de Havilland
CountryShare
United States54.0%
United Kingdom13.2%
Italy10.7%

See Olivia de Havilland audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Olivia de Havilland have in United States?

Olivia de Havilland has an estimated audience of 728,899 people in United States, concentrated in California and Texas.

What is the gender split and age of Olivia de Havilland fans?

74.7% of Olivia de Havilland fans are female, 25.3% are male, with an average age of 49.6 years.

Which brands do Olivia de Havilland fans like most?

Olivia de Havilland fans show strongest brand affinity for Whataburger (1.73×), Pillow (1.68×), and Paul Dano (2.23×) over the country average.

Where do Olivia de Havilland fans live in United States?

Olivia de Havilland fans in United States are most concentrated in California (reach 79,698), Texas (reach 51,908), and Florida (reach 43,615). These three regions account for the largest share of the active audience.

What other brands do Olivia de Havilland fans also like?

Beyond Olivia de Havilland itself, the audience over-indexes on Pillow (1.68×), Paul Dano (2.23×), Arutz Sheva (2.12×), and Temple Grandin (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olivia de Havilland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.