Oviedo Audience in United States
Oviedo has an estimated audience of 354,447 people in United States. 63.3% are female, 36.7% are male, average age 36.3. Top regions: Florida, California, Texas. Top brand affinities: JTV (Indonesia), Mad About You, Penn & Teller, Ext JS, Toros de Tijuana.
The average Oviedo fan in United States is 36.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include JTV (Indonesia), Mad About You, Penn & Teller, with strongest over-indexing on JTV (Indonesia) (2.51× the country average). Demographically, the Oviedo audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Oviedo fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 36.3 |
| Estimated audience size | 354,447 |
Audience persona
The typical Oviedo fan in United States is more female, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for JTV (Indonesia).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 246,554 | 10.27× |
| California | 48,219 | 1.24× |
| Texas | 36,074 | 1.18× |
| New York | 25,050 | 1.26× |
| Georgia | 10,768 | 0.99× |
| Illinois | 10,727 | 0.91× |
| Maryland | 10,132 | 1.66× |
| Virginia | 10,004 | 1.16× |
| Pennsylvania | 9,629 | 0.81× |
| North Carolina | 9,315 | 0.87× |
| New Jersey | 8,980 | 1× |
| Massachusetts | 8,639 | 1.24× |
| Washington | 7,013 | 0.99× |
| Ohio | 6,312 | 0.58× |
| Arizona | 6,206 | 0.86× |
| Colorado | 5,970 | 1.07× |
| Michigan | 5,904 | 0.64× |
| Oregon | 5,390 | 1.33× |
| Tennessee | 5,075 | 0.71× |
| Indiana | 4,473 | 0.69× |
| South Carolina | 3,913 | 0.73× |
| Missouri | 3,536 | 0.62× |
| Minnesota | 3,461 | 0.68× |
| Connecticut | 3,325 | 0.94× |
| Wisconsin | 3,085 | 0.58× |
| Utah | 2,912 | 0.92× |
| Alabama | 2,893 | 0.58× |
| Louisiana | 2,774 | 0.61× |
| Washington, District of Columbia | 2,394 | 2.25× |
| Kentucky | 2,165 | 0.49× |
| Nevada | 2,147 | 0.63× |
| Oklahoma | 1,746 | 0.44× |
| Kansas | 1,657 | 0.59× |
| New Mexico | 1,656 | 0.93× |
| Iowa | 1,573 | 0.54× |
| Arkansas | 1,335 | 0.46× |
| New Hampshire | 1,233 | 0.88× |
| Idaho | 1,196 | 0.67× |
| Mississippi | 1,193 | 0.41× |
| Hawaii | 1,011 | 0.66× |
| Maine | 965 | 0.76× |
| Rhode Island | 934 | 0.83× |
| Nebraska | 914 | 0.51× |
| Vermont | 707 | 1.14× |
| Montana | 680 | 0.69× |
| West Virginia | 674 | 0.41× |
| Delaware | 528 | 0.54× |
| Alaska | 511 | 0.67× |
| South Dakota | 371 | 0.45× |
| Wyoming | 305 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JTV (Indonesia) | 2.51× | |
| Mad About You | 4.38× | Movies & TV |
| Penn & Teller | 2.9× | Movies & TV |
| Ext JS | 5.45× | Technology & Electronics |
| Toros de Tijuana | 4.49× | Sports |
| Better Off Dead (film) | 1.61× | Movies & TV |
| The Boomtown Rats | 7.83× | Music & Radio |
| Ember.js | 3.04× | Technology & Electronics |
| E-box | 1.66× | Health |
| Lion of Judah | 1.86× | |
| bumGenius | 4.76× | Kids & Family |
| Ixtapaluca | 1.87× | Travel & Leisure |
| Bus Driver (video game) | 1.62× | Games |
| St Matthew Passion | 3.72× | |
| Star Trek: Insurrection | 1.97× | Movies & TV |
| William F. Buckley, Jr. | 1.59× | |
| Bumbershoot | 1.89× | Music & Radio |
| Babalawo | 1.73× | |
| JTG | 2.51× | Sports |
| ixigo | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.07 |
| Urban Lifestyle | OPEN | 1.03 |
| Extroversion | THRILL | 1.02 |
| Price Sensitivity | PREMIUM | 1 |
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 43.4% |
| United States | 12.2% |
| Mexico | 9.1% |
See Oviedo audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Oviedo have in United States?
Oviedo has an estimated audience of 354,447 people in United States, concentrated in Florida and California.
What is the gender split and age of Oviedo fans?
63.3% of Oviedo fans are female, 36.7% are male, with an average age of 36.3 years.
Which brands do Oviedo fans like most?
Oviedo fans show strongest brand affinity for JTV (Indonesia) (2.51×), Mad About You (4.38×), and Penn & Teller (2.9×) over the country average.
Where do Oviedo fans live in United States?
Oviedo fans in United States are most concentrated in Florida (reach 246,554), California (reach 48,219), and Texas (reach 36,074). These three regions account for the largest share of the active audience.
What other brands do Oviedo fans also like?
Beyond Oviedo itself, the audience over-indexes on Mad About You (4.38×), Penn & Teller (2.9×), Ext JS (5.45×), and Toros de Tijuana (4.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oviedo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.