Pappy & Harriet's Audience in United States

Pappy & Harriet's logo

Pappy & Harriet's has an estimated audience of 357,323 people in United States. 50.5% are female, 49.5% are male, average age 45.6. Top regions: California, Arizona, New York. Top brand affinities: Collectable, 3D printing, Ayrton Senna, IS (Infinite Stratos), Paul Dano.

The average Pappy & Harriet's fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, New York. Top brand affinities include Collectable, 3D printing, Ayrton Senna, with strongest over-indexing on Collectable (1.55× the country average). Demographically, the Pappy & Harriet's audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Pappy & Harriet's fans

Demographic split for Pappy & Harriet's audience in United States
MetricValue
Female50.5%
Male49.5%
Average age45.6
Estimated audience size357,323

Audience persona

The typical Pappy & Harriet's fan in United States is balanced, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Pappy & Harriet's in United States
RegionReachAffinity
California253,80720.01×
Arizona14,7112.13×
New York14,7030.78×
Washington11,8231.74×
Nevada10,8283.31×
Oregon10,5422.72×
Texas9,6240.33×
Illinois7,1170.63×
Colorado6,0141.13×
Florida5,2740.23×
Pennsylvania4,6740.41×
Massachusetts3,7000.55×
Tennessee3,6270.53×
Ohio3,5680.34×
North Carolina3,3820.33×
Georgia3,2750.31×
Minnesota3,0860.64×
New Jersey3,0480.35×
Utah2,9440.97×
Michigan2,7580.31×
Virginia2,5980.32×
Wisconsin2,3090.45×
Missouri2,0430.37×
Maryland1,7180.3×
Indiana1,6790.27×
Idaho1,5490.91×
Connecticut1,4640.43×
Louisiana1,2540.29×
Hawaii1,1920.82×
South Carolina1,1710.23×
New Mexico1,1590.68×
Oklahoma9810.26×
Kentucky9410.22×
Montana9320.99×
Washington, District of Columbia8870.87×
Iowa8580.31×
Kansas7320.27×
Arkansas6770.24×
Maine6300.52×
Alabama6070.13×
New Hampshire5760.43×
Nebraska4890.29×
Rhode Island4450.41×
Alaska4420.61×
Vermont4010.68×
Mississippi3950.14×
Wyoming3390.68×
West Virginia2800.18×
Delaware2660.28×
South Dakota2400.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pappy & Harriet's audience
BrandAffinityCategory
Collectable1.55×Kids & Family
3D printing2.31×Technology & Electronics
Ayrton Senna4.94×Sports
IS (Infinite Stratos)1.79×Literature
Paul Dano2.28×Movies & TV
Hypertext2.6×Technology & Electronics
Business English1.52×Business & Career
Perris, California5.09×Travel & Leisure
Bulacan3.78×Travel & Leisure
Perris, California4.41×Travel & Leisure
Temple Grandin1.55×Literature
Ellen Burstyn1.79×Movies & TV
Celtic punk1.96×Music & Radio
Biblical inspiration1.58×Politics & Society
Bruklinas3.02×Travel & Leisure
Igor Stravinsky2.69×Music & Radio
Príncipe1.64×Travel & Leisure
iPEC Coaching2.6×Business & Career
Sentient beings (Buddhism)4.73×Politics & Society
IPL Cricket2.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pappy & Harriet's audience
TraitClusterScore
Design AffinityPREMIUM1.87
Luxury OrientationPREMIUM1.71
Early Adopter MentalityPOWER1.68
MindfulnessBALANCE1.58
SustainabilityBALANCE1.55
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Pappy & Harriet's
CountryShare
United States92.9%
Canada1.9%
United Kingdom1.5%

See Pappy & Harriet's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pappy & Harriet's have in United States?

Pappy & Harriet's has an estimated audience of 357,323 people in United States, concentrated in California and Arizona.

What is the gender split and age of Pappy & Harriet's fans?

50.5% of Pappy & Harriet's fans are female, 49.5% are male, with an average age of 45.6 years.

Which brands do Pappy & Harriet's fans like most?

Pappy & Harriet's fans show strongest brand affinity for Collectable (1.55×), 3D printing (2.31×), and Ayrton Senna (4.94×) over the country average.

Where do Pappy & Harriet's fans live in United States?

Pappy & Harriet's fans in United States are most concentrated in California (reach 253,807), Arizona (reach 14,711), and New York (reach 14,703). These three regions account for the largest share of the active audience.

What other brands do Pappy & Harriet's fans also like?

Beyond Pappy & Harriet's itself, the audience over-indexes on 3D printing (2.31×), Ayrton Senna (4.94×), IS (Infinite Stratos) (1.79×), and Paul Dano (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pappy & Harriet's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.