Rascasse Audience Intelligence

Paul Krugman Audience in United States

A data profile of the people who buy, follow and care about Paul Krugman in United States — modelled from more than twelve digital signal sources. Paul Krugman has an estimated audience of 318,819 people in United States.

#7among Economist in United States#11703among Person in United States#2888in Business & Career

The average Paul Krugman fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Erin Andrews, Josh Duhamel, Sharon Osbourne, with strongest over-indexing on Erin Andrews (426.91× the country average).

Demographically, the Paul Krugman audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Krugman fan in United States is balanced, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Erin Andrews.

Category: Business & Career · Type: Person · Subtype: Economist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Krugman profile in United States.

Audience size
319K
in United States
Gender
45.4%♀
54.6% male
Age
38.6
average years
Country rank
#46853
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Krugman fans

45.4% are female, 54.6% are male, average age 38.6.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Paul Krugman audience in United States
MetricValue
Female45.4%
Male54.6%
Average age38.6
Estimated audience size318,819
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Paul Krugman audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3916%
40-4918%
50+24%
Fig. 04

Worldwide distribution

52.2%

of the worldwide Paul Krugman audience comes from United States.

Worldwide audience distribution share by country for Paul Krugman
CountryShare
United States52.2%
Brazil7.1%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Krugman audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Krugman fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.34×
02Massachusetts~10K1.98×
03Vermont~1K1.79×
04New York~30K1.73×
05Minnesota~8K1.64×
06Oregon~6K1.56×
07Connecticut~5K1.52×
08Washington~9K1.43×
09Maine~2K1.40×
10New Hampshire~2K1.39×
11Rhode Island~1K1.24×
12New Jersey~10K1.22×
13Maryland~7K1.22×
14Colorado~6K1.21×
15New Mexico~2K1.21×
16California~40K1.15×
17Delaware~1K1.15×
18Virginia~9K1.08×
19Pennsylvania~10K1.06×
20Kansas~3K1.05×
21Wisconsin~5K1.04×
22Illinois~10K1.03×
23Montana<1K1.03×
24Alaska<1K0.95×
25Hawaii~1K0.93×
26Missouri~5K0.89×
27Michigan~7K0.83×
28Iowa~2K0.83×
29Idaho~1K0.81×
30Nebraska~1K0.81×
31North Dakota<1K0.81×
32North Carolina~8K0.80×
33South Dakota<1K0.80×
34Arizona~5K0.78×
35Kentucky~3K0.77×
36Utah~2K0.76×
37Ohio~8K0.74×
38West Virginia~1K0.73×
39Indiana~4K0.71×
40Tennessee~5K0.70×
41Nevada~2K0.68×
42Florida~20K0.67×
43Georgia~7K0.67×
44Arkansas~2K0.67×
45Mississippi~2K0.66×
46South Carolina~3K0.63×
47Oklahoma~2K0.60×
48Louisiana~3K0.59×
49Texas~20K0.57×
50Alabama~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Paul Krugman, United States
0.57×1.00×3.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Krugman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Krugman audience
#·InterestCategoryAffinity×
01Erin AndrewsSports426.91×
02Josh DuhamelFashion & Accessoires179.00×
03Seth GreenMovies & TV106.18×
04Rose McGowanMovies & TV99.10×
05Sophia BushMovies & TV91.18×
06Sharon OsbourneMovies & TV84.23×
07Terrell OwensSports70.42×
08Jason SegelMovies & TV63.38×
09Alyssa MilanoMovies & TV59.67×
10Mariska HargitayMovies & TV50.83×
11Christina ApplegateMovies & TV49.10×
12Nathan FillionMovies & TV47.36×
13John CusackMovies & TV45.06×
14Julianne MooreMovies & TV44.86×
15Elizabeth BanksMovies & TV44.84×
16Edward NortonMovies & TV42.93×
17Dax ShepardMovies & TV33.81×
18StubHubTravel & Leisure16.61×
19Demi MooreMovies & TV15.98×
20New York PostNews14.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Krugman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Krugman audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.31×
SpiritualityBALANCE2.10×
SustainabilityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Krugman audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Krugman have in United States?

Paul Krugman has an estimated audience of 318,819 people in United States, concentrated in California and New York.

02

What is the gender split and age of Paul Krugman fans?

45.4% of Paul Krugman fans are female, 54.6% are male, with an average age of 38.6 years.

03

Which brands do Paul Krugman fans like most?

Paul Krugman fans show strongest brand affinity for Erin Andrews (426.91×), Josh Duhamel (179×), and Sharon Osbourne (84.23×) over the country average.

04

Where do Paul Krugman fans live in United States?

Paul Krugman fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Krugman fans also like?

Beyond Paul Krugman itself, the audience over-indexes on Josh Duhamel (179×), Sharon Osbourne (84.23×), Seth Green (106.18×), and Sophia Bush (91.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Krugman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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