Paul Krugman Audience in United States
Paul Krugman has an estimated audience of 330,471 people in United States. 45.4% are female, 54.6% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Horeca, Guitarist (magazine), Gilbert Burns (fighter), Shea Homes, UncommonGoods.
The average Paul Krugman fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Horeca, Guitarist (magazine), Gilbert Burns (fighter), with strongest over-indexing on Horeca (49.09× the country average). Demographically, the Paul Krugman audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Economist
Demographics of Paul Krugman fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 38.6 |
| Estimated audience size | 330,471 |
Audience persona
The typical Paul Krugman fan in United States is balanced, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Horeca.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,486 | 1.22× |
| New York | 38,402 | 2.08× |
| Texas | 16,048 | 0.56× |
| Florida | 15,648 | 0.7× |
| Massachusetts | 12,919 | 1.98× |
| Pennsylvania | 12,366 | 1.11× |
| Illinois | 11,836 | 1.08× |
| New Jersey | 11,241 | 1.34× |
| Washington | 10,440 | 1.57× |
| Virginia | 9,062 | 1.13× |
| North Carolina | 8,024 | 0.81× |
| Minnesota | 7,891 | 1.67× |
| Ohio | 7,713 | 0.76× |
| Maryland | 7,186 | 1.26× |
| Michigan | 7,020 | 0.81× |
| Georgia | 6,758 | 0.66× |
| Colorado | 6,357 | 1.22× |
| Oregon | 6,092 | 1.61× |
| Connecticut | 5,712 | 1.72× |
| Wisconsin | 4,732 | 0.95× |
| Arizona | 4,690 | 0.7× |
| Missouri | 4,476 | 0.84× |
| Indiana | 4,434 | 0.73× |
| Tennessee | 4,299 | 0.65× |
| Washington, District of Columbia | 3,968 | 3.99× |
| Kansas | 3,343 | 1.28× |
| Kentucky | 3,103 | 0.75× |
| South Carolina | 2,648 | 0.53× |
| Utah | 2,139 | 0.72× |
| Nevada | 1,996 | 0.62× |
| Alabama | 1,943 | 0.42× |
| New Hampshire | 1,854 | 1.42× |
| Louisiana | 1,825 | 0.43× |
| Iowa | 1,807 | 0.66× |
| Maine | 1,649 | 1.39× |
| New Mexico | 1,632 | 0.98× |
| Oklahoma | 1,626 | 0.44× |
| Rhode Island | 1,488 | 1.41× |
| Hawaii | 1,411 | 0.99× |
| Arkansas | 1,342 | 0.49× |
| Idaho | 1,114 | 0.67× |
| Nebraska | 1,028 | 0.62× |
| Vermont | 997 | 1.72× |
| Mississippi | 887 | 0.33× |
| Montana | 790 | 0.86× |
| West Virginia | 732 | 0.48× |
| Delaware | 705 | 0.77× |
| Alaska | 379 | 0.54× |
| South Dakota | 291 | 0.38× |
| North Dakota | 261 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horeca | 49.09× | Travel & Leisure |
| Guitarist (magazine) | 20× | Music & Radio |
| Gilbert Burns (fighter) | 22× | Sports |
| Shea Homes | 22.37× | Home & Garden |
| UncommonGoods | 25.81× | Shopping |
| Elsword | 20× | Games |
| John Kearns | 60.63× | Movies & TV |
| Natural rubber | 2× | Cars & Mobility |
| Hooked on Phonics | 10.29× | Kids & Family |
| Pallet racking | 13.29× | Home & Garden |
| Home staging | 4.45× | Home & Garden |
| Figure painting (hobby) | 4.66× | Arts & Culture |
| JDSU | 2.52× | Business & Career |
| Phil Keaggy | 26.35× | Music & Radio |
| Kendra Scott | 2.17× | Fashion & Accessoires |
| Kaytee | 19.89× | Pets & Animals |
| Nebraska | 1.95× | Travel & Leisure |
| JamBase | 8.14× | Music & Radio |
| Huisgenoot | 118.85× | News |
| Song Il-gook | 36.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Individualism | JOY | 1.54 |
| Design Affinity | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.31 |
| Spirituality | BALANCE | 1.29 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.8% |
| Brazil | 7.1% |
| Canada | 6.3% |
See Paul Krugman audiences in other countries
More Economist audiences in United States
- Robert Reich (1,451,589)
- Thomas Sowell (1,127,314)
- Jeffrey Sachs (675,364)
- Nicolaus Copernicus (501,219)
- Manmohan Singh (396,253)
Frequently asked questions
How many fans does Paul Krugman have in United States?
Paul Krugman has an estimated audience of 330,471 people in United States, concentrated in California and New York.
What is the gender split and age of Paul Krugman fans?
45.4% of Paul Krugman fans are female, 54.6% are male, with an average age of 38.6 years.
Which brands do Paul Krugman fans like most?
Paul Krugman fans show strongest brand affinity for Horeca (49.09×), Guitarist (magazine) (20×), and Gilbert Burns (fighter) (22×) over the country average.
Where do Paul Krugman fans live in United States?
Paul Krugman fans in United States are most concentrated in California (reach 44,486), New York (reach 38,402), and Texas (reach 16,048). These three regions account for the largest share of the active audience.
What other brands do Paul Krugman fans also like?
Beyond Paul Krugman itself, the audience over-indexes on Guitarist (magazine) (20×), Gilbert Burns (fighter) (22×), Shea Homes (22.37×), and UncommonGoods (25.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Paul Krugman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.