Rascasse Audience Intelligence

Robert Reich Audience in United States

A data profile of the people who buy, follow and care about Robert Reich in United States — modelled from more than twelve digital signal sources. Robert Reich has an estimated audience of 1,383,549 people in United States.

#1among Economist in United States#3890among Person in United States#1159in Politics & Society

The average Robert Reich fan in United States is 46.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Politico, Sustainable energy, MSNBC, with strongest over-indexing on Politico (12.08× the country average).

Demographically, the Robert Reich audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robert Reich fan in United States is balanced, around 46.9 years old, with strong Individualism tendencies and a notable affinity for Politico.

Category: Politics & Society · Type: Person · Subtype: Economist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert Reich profile in United States.

Audience size
1.4M
in United States
Gender
48.5%♀
51.5% male
Age
46.9
average years
Country rank
#18844
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert Reich fans

48.5% are female, 51.5% are male, average age 46.9.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Robert Reich audience in United States
MetricValue
Female48.5%
Male51.5%
Average age46.9
Estimated audience size1,383,549
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Robert Reich audience in United States
Age bracketShare%
16-199%
20-2910%
30-3916%
40-4924%
50+42%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Robert Reich audience comes from United States.

Worldwide audience distribution share by country for Robert Reich
CountryShare
United States78.9%
Canada4.6%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert Reich audience in United States is strongest.

Fig. 05

Top regions by affinity

Robert Reich fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K2.48×
02Vermont~5K2.10×
03Washington, District of Columbia~8K1.78×
04Oregon~30K1.69×
05Massachusetts~40K1.56×
06Washington~40K1.54×
07New Hampshire~9K1.49×
08Minnesota~30K1.32×
09California~200K1.31×
10Connecticut~20K1.30×
11Colorado~30K1.16×
12Wisconsin~20K1.13×
13Rhode Island~5K1.13×
14Montana~4K1.08×
15New York~90K1.07×
16Maryland~30K1.04×
17Virginia~40K1.03×
18Pennsylvania~50K1.02×
19Michigan~40K1.02×
20Alaska~3K1.02×
21Illinois~50K1.00×
22Nebraska~7K0.99×
23Iowa~10K0.96×
24Kansas~10K0.95×
25Idaho~7K0.95×
26New Mexico~7K0.94×
27Hawaii~6K0.94×
28Missouri~20K0.91×
29Kentucky~20K0.90×
30Ohio~40K0.88×
31New Jersey~30K0.86×
32Delaware~3K0.86×
33Utah~10K0.84×
34South Dakota~3K0.83×
35North Carolina~40K0.82×
36Indiana~20K0.82×
37West Virginia~5K0.76×
38North Dakota~2K0.74×
39Arizona~20K0.71×
40Florida~70K0.70×
41Tennessee~20K0.70×
42Nevada~9K0.67×
43Oklahoma~10K0.66×
44Arkansas~8K0.65×
45South Carolina~10K0.64×
46Georgia~30K0.62×
47Louisiana~10K0.56×
48Texas~70K0.55×
49Mississippi~6K0.52×
50Alabama~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Robert Reich, United States
0.51×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert Reich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert Reich audience
#·InterestCategoryAffinity×
01VoltaireLiterature13.80×
02PoliticoPolitics & Society12.08×
03Late-night talk showMovies & TV7.35×
04MSNBCMovies & TV7.00×
05IndividualismPolitics & Society6.42×
06Sustainable energyHome & Garden5.94×
07The Washington PostNews5.20×
08Renewable energyBusiness & Career4.13×
09Robert RedfordMovies & TV4.05×
10Emmy AwardMovies & TV3.86×
11ActivismPolitics & Society3.02×
12CBS NewsMovies & TV2.95×
13Joe BidenPolitics & Society2.69×
14Bank of AmericaBusiness & Career2.66×
15Nonprofit organizationPolitics & Society2.35×
16CNNMovies & TV2.15×
17American AirlinesTravel & Leisure2.09×
18Trader Joe'sShopping2.00×
19PodcastMusic & Radio1.87×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert Reich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert Reich audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.93×
SustainabilityBALANCE2.70×
PatriotismCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert Reich audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
ExtroversionTHRILL0.88×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert Reich have in United States?

Robert Reich has an estimated audience of 1,383,549 people in United States, concentrated in California and New York.

02

What is the gender split and age of Robert Reich fans?

48.5% of Robert Reich fans are female, 51.5% are male, with an average age of 46.9 years.

03

Which brands do Robert Reich fans like most?

Robert Reich fans show strongest brand affinity for Politico (12.08×), Sustainable energy (5.94×), and MSNBC (7×) over the country average.

04

Where do Robert Reich fans live in United States?

Robert Reich fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Robert Reich fans also like?

Beyond Robert Reich itself, the audience over-indexes on Sustainable energy (5.94×), MSNBC (7×), The Washington Post (5.2×), and Bank of America (2.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Reich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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