Pinellas County, Florida Audience in United States

Pinellas County, Florida logo

Pinellas County, Florida has an estimated audience of 1,308,888 people in United States. 63.1% are female, 36.9% are male, average age 42.0. Top regions: Florida, New York, Texas. Top brand affinities: Ember.js, Joe the Plumber, Kerala, Grover Washington, Jr., Better Off Dead (film).

The average Pinellas County, Florida fan in United States is 42.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Ember.js, Joe the Plumber, Kerala, with strongest over-indexing on Ember.js (17.43× the country average). Demographically, the Pinellas County, Florida audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Pinellas County, Florida fans

Demographic split for Pinellas County, Florida audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.0
Estimated audience size1,308,888

Audience persona

The typical Pinellas County, Florida fan in United States is more female, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Ember.js.

Top regions in United States

Top regions ranked by reach for Pinellas County, Florida in United States
RegionReachAffinity
Florida981,66712.27×
New York66,3980.91×
Texas62,4530.56×
Georgia59,6201.48×
Ohio51,3941.27×
California50,3450.35×
Pennsylvania40,1840.91×
Illinois39,7630.91×
North Carolina37,4890.95×
Michigan34,3661×
Virginia33,8161.06×
Tennessee30,7141.17×
New Jersey26,9440.81×
Indiana26,3601.1×
Massachusetts23,5690.91×
Alabama20,1601.1×
South Carolina19,2890.98×
Kentucky19,1361.17×
Maryland18,4620.82×
Wisconsin17,7830.9×
Colorado17,2730.84×
Missouri17,2050.82×
Minnesota14,5540.78×
Arizona14,0810.53×
Louisiana13,5640.8×
Washington12,2050.46×
Connecticut11,7110.89×
Mississippi7,8470.73×
Iowa7,6800.71×
Oklahoma7,3900.51×
Oregon6,8770.46×
Kansas6,4390.62×
Arkansas6,1350.57×
Nevada5,6180.44×
West Virginia5,5200.91×
Utah5,3100.45×
New Hampshire5,0180.97×
Maine4,8221.03×
Washington, District of Columbia3,9991.02×
Rhode Island3,9590.95×
Nebraska3,6800.56×
Idaho2,9430.45×
New Mexico2,9120.44×
Delaware2,5660.71×
Hawaii2,0800.37×
Vermont2,0480.89×
Montana1,7130.47×
South Dakota1,6020.53×
North Dakota1,3220.49×
Alaska1,3190.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinellas County, Florida audience
BrandAffinityCategory
Ember.js17.43×Technology & Electronics
Joe the Plumber9.31×Politics & Society
Kerala1.55×Travel & Leisure
Grover Washington, Jr.5.73×Music & Radio
Better Off Dead (film)1.67×Movies & TV
Bulacan2.09×Travel & Leisure
Food quality1.61×Food & Beverages
John Key2.16×Politics & Society
FOX13 & myfoxtampabay.com1.58×Movies & TV
Junior Chamber International1.55×Politics & Society
cake decorating shop2.55×Food & Beverages
JS Kabylie1.71×Sports
Bornova2.24×Travel & Leisure
University of Cagliari2.06×Business & Career
Argenteuil1.7×Travel & Leisure
Casey Cagle1.64×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinellas County, Florida audience
TraitClusterScore
Career OrientationPOWER1.34
Community OrientationOPEN1.29
TravellingTHRILL1.22
Quality AwarenessPREMIUM1.21
TraditionCONSERVATISM1.17
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Pinellas County, Florida
CountryShare
United States97.1%
United Kingdom1.1%
Germany0.8%

See Pinellas County, Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pinellas County, Florida have in United States?

Pinellas County, Florida has an estimated audience of 1,308,888 people in United States, concentrated in Florida and New York.

What is the gender split and age of Pinellas County, Florida fans?

63.1% of Pinellas County, Florida fans are female, 36.9% are male, with an average age of 42.0 years.

Which brands do Pinellas County, Florida fans like most?

Pinellas County, Florida fans show strongest brand affinity for Ember.js (17.43×), Joe the Plumber (9.31×), and Kerala (1.55×) over the country average.

Where do Pinellas County, Florida fans live in United States?

Pinellas County, Florida fans in United States are most concentrated in Florida (reach 981,667), New York (reach 66,398), and Texas (reach 62,453). These three regions account for the largest share of the active audience.

What other brands do Pinellas County, Florida fans also like?

Beyond Pinellas County, Florida itself, the audience over-indexes on Joe the Plumber (9.31×), Kerala (1.55×), Grover Washington, Jr. (5.73×), and Better Off Dead (film) (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinellas County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.