Polaris Fashion Place Audience in United States

Polaris Fashion Place logo

Polaris Fashion Place has an estimated audience of 477,669 people in United States. 100.0% are female, 0.0% are male, average age 37.8. Top regions: Ohio, West Virginia, Pennsylvania. Top brand affinities: ARCO, Acoustic music, Overtone, Graham Greene (actor), Brittney Griner.

The average Polaris Fashion Place fan in United States is 37.8 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, West Virginia, Pennsylvania. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.63× the country average). Demographically, the Polaris Fashion Place audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Shopping mall

Demographics of Polaris Fashion Place fans

Demographic split for Polaris Fashion Place audience in United States
MetricValue
Female100.0%
Male0.0%
Average age37.8
Estimated audience size477,669

Audience persona

The typical Polaris Fashion Place fan in United States is more female, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Polaris Fashion Place in United States
RegionReachAffinity
Ohio358,25242.58×
West Virginia6,9703.13×
Pennsylvania4,5320.28×
Michigan4,3530.35×
Kentucky3,4880.58×
Illinois3,2890.21×
New York3,2440.12×
Florida3,0940.1×
Indiana2,9800.34×
Texas2,6520.06×
California2,2930.04×
Virginia1,9370.17×
North Carolina1,4970.1×
Georgia1,3960.09×
Tennessee1,3410.14×
New Jersey8360.07×
South Carolina7030.1×
Maryland6160.07×
Massachusetts5750.06×
Colorado5030.07×
Missouri5000.06×
Louisiana4480.07×
Wisconsin4190.06×
Arizona4030.04×
Minnesota3940.06×
Washington3900.04×
Alabama2870.04×
Iowa2740.07×
Oklahoma2460.05×
Connecticut2300.05×
Oregon2160.04×
Mississippi2050.05×
Arkansas1820.05×
Nevada1770.04×
Alaska1560.15×
Maine1550.09×
North Dakota1520.16×
New Hampshire1500.08×
Hawaii1490.07×
Washington, District of Columbia1470.1×
Kansas1440.04×
Idaho1440.06×
Utah1430.03×
Montana1360.1×
South Dakota1340.12×
Wyoming1260.18×
Nebraska1260.05×
New Mexico1250.05×
Rhode Island1240.08×
Vermont1220.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polaris Fashion Place audience
BrandAffinityCategory
ARCO1.63×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Graham Greene (actor)1.8×
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Tierra caliente1.83×Travel & Leisure
Hypothec2.74×Business & Career
Biblical inspiration1.98×Politics & Society
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Cadena SER2.9×Music & Radio
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.13×Movies & TV
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Stealing Beauty2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polaris Fashion Place audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Family OrientationCONSERVATISM2.16
Healthy LifestyleBALANCE2.15
ExtroversionTHRILL1.95
Luxury OrientationPREMIUM1.81
Design AffinityPREMIUM1.79

Worldwide distribution

Worldwide audience distribution share by country for Polaris Fashion Place
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Polaris Fashion Place audiences in other countries

More Shopping mall audiences in United States

Frequently asked questions

How many fans does Polaris Fashion Place have in United States?

Polaris Fashion Place has an estimated audience of 477,669 people in United States, concentrated in Ohio and West Virginia.

What is the gender split and age of Polaris Fashion Place fans?

100.0% of Polaris Fashion Place fans are female, 0.0% are male, with an average age of 37.8 years.

Which brands do Polaris Fashion Place fans like most?

Polaris Fashion Place fans show strongest brand affinity for ARCO (1.63×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Polaris Fashion Place fans live in United States?

Polaris Fashion Place fans in United States are most concentrated in Ohio (reach 358,252), West Virginia (reach 6,970), and Pennsylvania (reach 4,532). These three regions account for the largest share of the active audience.

What other brands do Polaris Fashion Place fans also like?

Beyond Polaris Fashion Place itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Graham Greene (actor) (1.8×), and Brittney Griner (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polaris Fashion Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.