Rascasse Audience Intelligence

Polaris Fashion Place Target Market in United States

A data profile of the people who buy, follow and care about Polaris Fashion Place in United States — modelled from more than twelve digital signal sources. Polaris Fashion Place has an estimated audience of 489,330 people in United States.

#13among Shopping mall in United States#3810among Brand in United States#519in Shopping

The average Polaris Fashion Place fan in United States is 37.8 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include New York Knicks, Moto Guzzi, Piaggio, with strongest over-indexing on New York Knicks (1.5× the country average).

Demographically, the Polaris Fashion Place audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.

The typical Polaris Fashion Place fan in United States is more female, around 37.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for New York Knicks.

Category: Shopping · Type: Brand · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polaris Fashion Place profile in United States.

Audience size
489K
in United States
Gender
100.0%♀
0.0% male
Age
37.8
average years
Country rank
#37145
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Polaris Fashion Place

100.0% are female, 0.0% are male, average age 37.8.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Polaris Fashion Place audience in United States
MetricValue
Female100.0%
Male0.0%
Average age37.8
Estimated audience size489,330
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Polaris Fashion Place audience in United States
Age bracketShare%
16-1917%
20-2923%
30-3924%
40-4926%
50+10%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Polaris Fashion Place audience comes from United States.

Worldwide audience distribution share by country for Polaris Fashion Place
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polaris Fashion Place audience in United States is strongest.

Fig. 05

Top regions by affinity

Polaris Fashion Place customers by region in United States
#RegionReachAffinity×
01Ohio~400K43.40×
02West Virginia~6K2.59×
03Utah~4K0.88×
04South Dakota<1K0.83×
05Alaska<1K0.83×
06North Dakota<1K0.83×
07Vermont<1K0.83×
08Idaho~2K0.82×
09Montana~1K0.82×
10New Mexico~2K0.81×
11Hawaii~2K0.81×
12Rhode Island~1K0.81×
13Mississippi~3K0.80×
14Arkansas~3K0.80×
15Kansas~3K0.79×
16Nebraska~2K0.79×
17Delaware~1K0.79×
18New Hampshire~1K0.78×
19Maine~1K0.78×
20Oklahoma~4K0.74×
21Nevada~3K0.73×
22Oregon~4K0.71×
23Washington, District of Columbia~1K0.70×
24Louisiana~4K0.68×
25Connecticut~3K0.67×
26Iowa~3K0.66×
27Alabama~4K0.65×
28Kentucky~3K0.58×
29Wisconsin~4K0.57×
30Arizona~5K0.55×
31Missouri~4K0.55×
32Minnesota~4K0.53×
33Washington~5K0.50×
34Colorado~4K0.50×
35South Carolina~3K0.49×
36Maryland~4K0.46×
37Massachusetts~4K0.45×
38Indiana~4K0.40×
39Tennessee~4K0.39×
40New Jersey~5K0.38×
41Michigan~5K0.37×
42North Carolina~5K0.32×
43Pennsylvania~5K0.31×
44Georgia~5K0.31×
45Virginia~4K0.30×
46Illinois~4K0.27×
47Florida~7K0.22×
48New York~6K0.21×
49Texas~8K0.20×
50California~10K0.19×
Fig. 06

Affinity by region

Affinity by region — Polaris Fashion Place, United States
0.19×1.00×43.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polaris Fashion Place audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polaris Fashion Place audience
#·InterestCategoryAffinity×
01PiaggioCars & Mobility3.09×
02Moto GuzziCars & Mobility2.65×
03Wizz AirTravel & Leisure2.46×
04New York KnicksSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polaris Fashion Place audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polaris Fashion Place audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.18×
ExtroversionTHRILL1.18×
DIY MentalityTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polaris Fashion Place audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.40×
SustainabilityBALANCE0.89×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Polaris Fashion Place's target market in United States?

Polaris Fashion Place's target market in United States covers an estimated 489,330 people, concentrated in Ohio and California.

02

What is the gender split and age of Polaris Fashion Place customers?

100.0% of the Polaris Fashion Place audience are female, 0.0% are male, with an average age of 37.8 years.

03

Which brands do Polaris Fashion Place fans like most?

Polaris Fashion Place fans show strongest brand affinity for New York Knicks (1.5×), Moto Guzzi (2.65×), and Piaggio (3.09×) over the country average.

04

Where do Polaris Fashion Place fans live in United States?

Polaris Fashion Place fans in United States are most concentrated in Ohio (reach ~400K), California (reach ~10K), and Texas (reach ~8K). These three regions account for the largest share of the active audience.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Polaris Fashion Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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