Pound (mass) Audience in United States

Pound (mass) logo

Pound (mass) has an estimated audience of 8,232,465 people in United States. 63.5% are female, 36.5% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: MK, Northrop Grumman, English literature, Al Ahly SC, Diane Sawyer.

The average Pound (mass) fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Northrop Grumman, English literature, with strongest over-indexing on MK (1.77× the country average). Demographically, the Pound (mass) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Pound (mass) fans

Demographic split for Pound (mass) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age40.2
Estimated audience size8,232,465

Audience persona

The typical Pound (mass) fan in United States is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Pound (mass) in United States
RegionReachAffinity
California965,5051.07×
Texas737,0101.04×
Florida525,5450.94×
New York421,9630.92×
Georgia243,7460.96×
Illinois222,2530.81×
North Carolina217,2390.88×
Virginia194,5090.97×
Ohio188,5700.74×
Pennsylvania182,7190.66×
Arizona174,3251.04×
North Dakota168,5709.97×
Michigan162,4130.75×
New Jersey156,9900.75×
Washington142,8440.86×
Tennessee135,4700.82×
Minnesota127,4541.08×
Massachusetts122,4070.75×
Wisconsin117,5240.95×
Indiana111,9120.74×
Alabama111,1890.97×
Maryland107,3980.76×
South Carolina99,8320.81×
Missouri98,5390.74×
Louisiana95,9720.9×
Colorado91,9220.71×
Kentucky88,7760.86×
Oklahoma85,6400.94×
Oregon79,7790.85×
Nevada70,5560.89×
Connecticut66,8660.81×
Arkansas58,9290.87×
Utah58,8670.8×
Mississippi56,4990.83×
Kansas49,3400.76×
Iowa46,6020.69×
New Mexico46,1711.12×
Idaho39,2100.95×
West Virginia29,8350.78×
Nebraska29,8300.72×
Hawaii25,2000.71×
Washington, District of Columbia22,7780.92×
Alaska21,3581.21×
New Hampshire18,4020.57×
Maine18,0450.61×
Rhode Island16,9500.65×
Montana15,8660.69×
Delaware13,2750.58×
South Dakota12,6200.66×
Wyoming8,0370.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pound (mass) audience
BrandAffinityCategory
MK1.77×Music & Radio
Northrop Grumman1.88×Business & Career
English literature1.52×Literature
Al Ahly SC1.57×Sports
Diane Sawyer1.63×Movies & TV
Brooklyn College1.51×Business & Career
CACI1.64×Technology & Electronics
Cachaça2.04×Food & Beverages
Cash Cab (U.S. game show)1.85×Movies & TV
All You Need Is Love2.03×Music & Radio
Cachoeira2.25×Travel & Leisure
Country Garden1.61×Home & Garden
Coolhunting1.52×Business & Career
Cache Cache1.54×Fashion & Accessoires
Computer literacy1.66×Business & Career
Tabriz1.62×Travel & Leisure
Cacciucco1.53×Food & Beverages
Ashes Remain1.72×Music & Radio
Tigre, Buenos Aires1.51×Travel & Leisure
Caccamo1.72×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pound (mass) audience
TraitClusterScore
Family OrientationCONSERVATISM1.62
IndulgenceJOY1.41
Quality AwarenessPREMIUM1.21
Convenience OrientationPREMIUM1.2
Price SensitivityPREMIUM1.17
TravellingTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Pound (mass)
CountryShare
United States46.4%
Egypt12.3%
United Kingdom7.2%

See Pound (mass) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pound (mass) have in United States?

Pound (mass) has an estimated audience of 8,232,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Pound (mass) fans?

63.5% of Pound (mass) fans are female, 36.5% are male, with an average age of 40.2 years.

Which brands do Pound (mass) fans like most?

Pound (mass) fans show strongest brand affinity for MK (1.77×), Northrop Grumman (1.88×), and English literature (1.52×) over the country average.

Where do Pound (mass) fans live in United States?

Pound (mass) fans in United States are most concentrated in California (reach 965,505), Texas (reach 737,010), and Florida (reach 525,545). These three regions account for the largest share of the active audience.

What other brands do Pound (mass) fans also like?

Beyond Pound (mass) itself, the audience over-indexes on Northrop Grumman (1.88×), English literature (1.52×), Al Ahly SC (1.57×), and Diane Sawyer (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pound (mass). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.