Reading Eagle Audience in United States
Reading Eagle has an estimated audience of 339,577 people in United States. 60.2% are female, 39.8% are male, average age 41.1. Top regions: Pennsylvania, Florida, New York. Top brand affinities: Google Wallet, Pillow, Leverage (TV series), Golden Gate, Jonathan Davis.
The average Reading Eagle fan in United States is 41.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Florida, New York. Top brand affinities include Google Wallet, Pillow, Leverage (TV series), with strongest over-indexing on Google Wallet (13.16× the country average). Demographically, the Reading Eagle audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Reading Eagle fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 41.1 |
| Estimated audience size | 339,577 |
Audience persona
The typical Reading Eagle fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Google Wallet.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 254,683 | 37.65× |
| Florida | 14,598 | 0.63× |
| New York | 7,353 | 0.39× |
| New Jersey | 5,382 | 0.62× |
| South Carolina | 3,801 | 0.74× |
| Virginia | 3,738 | 0.45× |
| Delaware | 3,539 | 3.78× |
| North Carolina | 2,957 | 0.29× |
| California | 2,523 | 0.07× |
| Texas | 2,383 | 0.08× |
| Georgia | 2,312 | 0.22× |
| Maryland | 1,959 | 0.34× |
| Arizona | 1,938 | 0.28× |
| Ohio | 1,501 | 0.14× |
| Tennessee | 1,109 | 0.16× |
| Washington, District of Columbia | 979 | 0.96× |
| Massachusetts | 971 | 0.15× |
| Michigan | 621 | 0.07× |
| Kentucky | 573 | 0.13× |
| Illinois | 566 | 0.05× |
| New Mexico | 444 | 0.26× |
| Connecticut | 435 | 0.13× |
| Alabama | 433 | 0.09× |
| Indiana | 424 | 0.07× |
| Washington | 395 | 0.06× |
| New Hampshire | 389 | 0.29× |
| Colorado | 384 | 0.07× |
| Wisconsin | 355 | 0.07× |
| Maine | 354 | 0.29× |
| Arkansas | 232 | 0.08× |
| West Virginia | 229 | 0.15× |
| Oregon | 224 | 0.06× |
| Utah | 223 | 0.07× |
| Alaska | 202 | 0.28× |
| Mississippi | 196 | 0.07× |
| Louisiana | 189 | 0.04× |
| Nevada | 173 | 0.05× |
| Oklahoma | 170 | 0.05× |
| Missouri | 169 | 0.03× |
| Vermont | 158 | 0.27× |
| Rhode Island | 150 | 0.14× |
| Kansas | 150 | 0.06× |
| Idaho | 150 | 0.09× |
| Minnesota | 143 | 0.03× |
| Hawaii | 143 | 0.1× |
| Iowa | 142 | 0.05× |
| Montana | 141 | 0.15× |
| South Dakota | 139 | 0.18× |
| North Dakota | 135 | 0.19× |
| Wyoming | 131 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Wallet | 13.16× | Technology & Electronics |
| Pillow | 1.59× | Home & Garden |
| Leverage (TV series) | 2.71× | Movies & TV |
| Golden Gate | 9.29× | Games |
| Jonathan Davis | 1.81× | Music & Radio |
| IRS e-file | 1.75× | |
| henry louis gates jr | 3.49× | Movies & TV |
| Bus Driver (video game) | 2.04× | Games |
| Aleksander Barkov, Jr. | 1.6× | Sports |
| John James Audubon | 1.64× | Literature |
| Nonito Donaire | 1.89× | Sports |
| Goldberg Variations | 1.6× | Music & Radio |
| Allama Iqbal Open University | 1.67× | Business & Career |
| Casa.it | 1.55× | Home & Garden |
| Jundiaí | 1.51× | Travel & Leisure |
| Ponte Milvio | 1.69× | Travel & Leisure |
| Urla, İzmir | 1.53× | Travel & Leisure |
| Petter Northug jr. | 4.21× | Sports |
| Záhorská Bystrica | 1.93× | Travel & Leisure |
| JT Bioscoop | 2.41× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.08 |
| Need for Security | CONSERVATISM | 1.01 |
| Career Orientation | POWER | 1 |
| DIY Mentality | THRILL | 0.98 |
| Community Orientation | OPEN | 0.97 |
| Price Sensitivity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.7% |
| China | 1.3% |
| Japan | 0.1% |
See Reading Eagle audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Reading Eagle have in United States?
Reading Eagle has an estimated audience of 339,577 people in United States, concentrated in Pennsylvania and Florida.
What is the gender split and age of Reading Eagle fans?
60.2% of Reading Eagle fans are female, 39.8% are male, with an average age of 41.1 years.
Which brands do Reading Eagle fans like most?
Reading Eagle fans show strongest brand affinity for Google Wallet (13.16×), Pillow (1.59×), and Leverage (TV series) (2.71×) over the country average.
Where do Reading Eagle fans live in United States?
Reading Eagle fans in United States are most concentrated in Pennsylvania (reach 254,683), Florida (reach 14,598), and New York (reach 7,353). These three regions account for the largest share of the active audience.
What other brands do Reading Eagle fans also like?
Beyond Reading Eagle itself, the audience over-indexes on Pillow (1.59×), Leverage (TV series) (2.71×), Golden Gate (9.29×), and Jonathan Davis (1.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Reading Eagle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.