Rascasse Audience Intelligence

Regard Audience in United States

A data profile of the people who buy, follow and care about Regard in United States — modelled from more than twelve digital signal sources. Regard has an estimated audience of 414,478 people in United States.

#45among DJ in United States#10046among Person in United States#5781in Music & Radio

The average Regard fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robin Schulz, Sean Kingston, Disclosure (band), with strongest over-indexing on Robin Schulz (601.55× the country average).

Demographically, the Regard audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Regard fan in United States is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Robin Schulz.

Category: Music & Radio · Type: Person · Subtype: DJ

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Regard profile in United States.

Audience size
414K
in United States
Gender
49.4%♀
50.6% male
Age
35.4
average years
Country rank
#40800
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Regard fans

49.4% are female, 50.6% are male, average age 35.4.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Regard audience in United States
MetricValue
Female49.4%
Male50.6%
Average age35.4
Estimated audience size414,478
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Regard audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3913%
40-4914%
50+19%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Regard audience comes from United States.

Worldwide audience distribution share by country for Regard
CountryShare
Japan24.1%
United States15.8%
India9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Regard audience in United States is strongest.

Fig. 05

Top regions by affinity

Regard fans by region: top regions in United States
#RegionReachAffinity×
01Maine~20K13.97×
02Alaska<1K1.01×
03Hawaii~2K0.99×
04California~50K0.93×
05Louisiana~5K0.90×
06Vermont<1K0.90×
07Massachusetts~8K0.89×
08Alabama~6K0.89×
09New Hampshire~2K0.88×
10Washington~8K0.87×
11Washington, District of Columbia~1K0.87×
12North Dakota<1K0.87×
13New York~20K0.86×
14Georgia~10K0.86×
15Virginia~9K0.86×
16Maryland~7K0.86×
17Oregon~4K0.86×
18Mississippi~3K0.86×
19Texas~30K0.85×
20Illinois~10K0.84×
21New Jersey~10K0.84×
22New Mexico~2K0.84×
23Oklahoma~4K0.83×
24Connecticut~4K0.83×
25Arkansas~3K0.83×
26Montana~1K0.83×
27South Dakota<1K0.83×
28Arizona~8K0.82×
29Minnesota~5K0.82×
30Delaware~1K0.82×
31Florida~20K0.81×
32Michigan~10K0.81×
33Missouri~6K0.81×
34Rhode Island~1K0.81×
35North Carolina~10K0.80×
36Tennessee~7K0.80×
37South Carolina~5K0.79×
38Nevada~3K0.79×
39Iowa~3K0.79×
40Kansas~3K0.79×
41West Virginia~2K0.79×
42Pennsylvania~10K0.78×
43Idaho~2K0.77×
44Nebraska~2K0.77×
45Indiana~6K0.76×
46Wisconsin~5K0.76×
47Colorado~5K0.75×
48Kentucky~4K0.75×
49Utah~3K0.75×
50Ohio~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Regard, United States
0.72×1.00×13.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Regard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Regard audience
#·InterestCategoryAffinity×
01Robin SchulzMusic & Radio601.55×
02Sean KingstonMovies & TV54.95×
03Disclosure (band)Music & Radio47.36×
04BushidoMusic & Radio45.89×
05AfrojackMusic & Radio39.17×
06StormzyMusic & Radio38.91×
07Alan Walker (DJ)Music & Radio34.73×
08August AlsinaMusic & Radio32.01×
09LG TVTechnology & Electronics31.89×
10Naomi ScottMovies & TV30.99×
11Martin GarrixMusic & Radio24.54×
12AviciiMusic & Radio22.76×
13Zedd (musician)Music & Radio21.47×
14Cultural tourismTravel & Leisure19.60×
15Steve AokiMusic & Radio16.88×
16SkrillexMusic & Radio16.86×
17True Food KitchenFood & Beverages14.11×
18United States national football teamSports12.23×
19Bob RossMovies & TV10.42×
20Nelly FurtadoMusic & Radio9.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Regard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Regard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.84×
TraditionCONSERVATISM1.56×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Regard audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Design AffinityPREMIUM0.80×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Regard have in United States?

Regard has an estimated audience of 414,478 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Regard fans?

49.4% of Regard fans are female, 50.6% are male, with an average age of 35.4 years.

03

Which brands do Regard fans like most?

Regard fans show strongest brand affinity for Robin Schulz (601.55×), Sean Kingston (54.95×), and Disclosure (band) (47.36×) over the country average.

04

Where do Regard fans live in United States?

Regard fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Regard fans also like?

Beyond Regard itself, the audience over-indexes on Sean Kingston (54.95×), Disclosure (band) (47.36×), Naomi Scott (30.99×), and Avicii (22.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Regard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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