Regard Audience in United States

Regard logo

Regard has an estimated audience of 473,365 people in United States. 52.3% are female, 47.7% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Progressive rock, Building envelope, UK garage, The Streets.

The average Regard fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Progressive rock, Building envelope, with strongest over-indexing on Home construction (13.68× the country average). Demographically, the Regard audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of Regard fans

Demographic split for Regard audience in United States
MetricValue
Female52.3%
Male47.7%
Average age39.3
Estimated audience size473,365

Audience persona

The typical Regard fan in United States is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Regard in United States
RegionReachAffinity
California56,6621.09×
Texas39,9720.98×
Florida30,2750.94×
New York26,8691.02×
Illinois15,0980.96×
Georgia14,7161.01×
Pennsylvania14,2080.89×
North Carolina13,0100.91×
Ohio12,0480.83×
Michigan11,5410.93×
New Jersey11,3650.94×
Virginia11,3470.98×
Maine10,0445.92×
Washington9,7641.03×
Massachusetts9,4221.01×
Arizona9,0410.94×
Tennessee8,5220.9×
Maryland7,8870.97×
Indiana7,2820.84×
Missouri6,8940.9×
Alabama6,6811.01×
Minnesota6,4940.96×
Colorado6,3860.86×
South Carolina6,2250.87×
Louisiana6,0210.99×
Wisconsin5,9460.83×
Oregon5,3420.98×
Kentucky4,7700.8×
Oklahoma4,7300.9×
Connecticut4,4410.94×
Nevada3,9410.86×
Mississippi3,5940.92×
Utah3,4680.82×
Arkansas3,3950.87×
Iowa3,2810.84×
Kansas3,1700.85×
Hawaii2,2071.08×
New Mexico2,1150.89×
Nebraska1,8580.78×
Idaho1,8200.77×
New Hampshire1,7060.91×
West Virginia1,7050.77×
Washington, District of Columbia1,3610.96×
Rhode Island1,1710.78×
Alaska1,0611.05×
Delaware1,0410.8×
Montana1,0400.79×
North Dakota8140.84×
South Dakota8080.74×
Vermont7360.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Regard audience
BrandAffinityCategory
Home construction13.68×Home & Garden
Progressive rock8.62×Music & Radio
Building envelope29.27×Home & Garden
UK garage12.83×Music & Radio
The Streets52.46×Music & Radio
Iowa Hawkeyes17.34×Sports
Guy Fieri8.4×Movies & TV
Product design4.06×Business & Career
Pro-Ject5.34×Music & Radio
Urban Outfitters2.43×Shopping
Stamp collecting4.56×Home & Garden
Joshua Jackson4.08×Movies & TV
Emperor Entertainment Group9.79×Business & Career
JibJab4.62×Internet & Social Media
Cadillac Cimarron34.65×Cars & Mobility
Home equity1.52×Home & Garden
9NEWS (KUSA)3.58×Movies & TV
Iwi15.56×
JDSU2.15×Business & Career
San Gil4.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Regard audience
TraitClusterScore
PatriotismCONSERVATISM1.81
LGBTQ+ IdentityOPEN1.63
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.36
TraditionCONSERVATISM1.31
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Regard
CountryShare
Japan23.2%
United States18.2%
India9.3%

See Regard audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does Regard have in United States?

Regard has an estimated audience of 473,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Regard fans?

52.3% of Regard fans are female, 47.7% are male, with an average age of 39.3 years.

Which brands do Regard fans like most?

Regard fans show strongest brand affinity for Home construction (13.68×), Progressive rock (8.62×), and Building envelope (29.27×) over the country average.

Where do Regard fans live in United States?

Regard fans in United States are most concentrated in California (reach 56,662), Texas (reach 39,972), and Florida (reach 30,275). These three regions account for the largest share of the active audience.

What other brands do Regard fans also like?

Beyond Regard itself, the audience over-indexes on Progressive rock (8.62×), Building envelope (29.27×), UK garage (12.83×), and The Streets (52.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Regard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.