Rian Johnson Audience in United States

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Rian Johnson has an estimated audience of 711,793 people in United States. 34.1% are female, 65.9% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Obsessed (2009 film), Joseph Gordon-Levitt, Nathan Fillion, David Fincher, The Lobster.

The average Rian Johnson fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Obsessed (2009 film), Joseph Gordon-Levitt, Nathan Fillion, with strongest over-indexing on Obsessed (2009 film) (360.51× the country average). Demographically, the Rian Johnson audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Rian Johnson fans

Demographic split for Rian Johnson audience in United States
MetricValue
Female34.1%
Male65.9%
Average age41.6
Estimated audience size711,793

Audience persona

The typical Rian Johnson fan in United States is more male, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Obsessed (2009 film).

Top regions in United States

Top regions ranked by reach for Rian Johnson in United States
RegionReachAffinity
California113,4391.45×
Texas51,9960.85×
New York51,8641.3×
Florida36,1170.75×
Illinois27,6731.17×
Pennsylvania25,0181.04×
Washington21,2231.49×
Ohio20,1310.92×
North Carolina19,8710.93×
Massachusetts19,4661.39×
Georgia19,4220.89×
Virginia18,9271.09×
Michigan18,0810.97×
New Jersey17,6470.97×
Arizona14,9421.03×
Colorado14,6541.31×
Oregon13,6161.67×
Tennessee13,0380.91×
Maryland12,7851.04×
Indiana12,7260.98×
Missouri11,9681.04×
Minnesota11,8421.16×
Wisconsin11,3051.06×
Utah8,2851.3×
Kentucky8,0070.9×
South Carolina7,9990.75×
Connecticut7,7851.09×
Alabama7,2890.73×
Louisiana7,0370.77×
Oklahoma6,4890.82×
Nevada6,1350.89×
Iowa5,3800.92×
Kansas5,2990.94×
Arkansas4,1260.7×
Idaho3,7681.06×
Washington, District of Columbia3,2831.53×
New Hampshire3,1091.11×
Mississippi3,0840.53×
New Mexico3,0530.86×
Nebraska3,0440.85×
Maine3,0001.18×
Hawaii2,6520.87×
Rhode Island2,2941.01×
West Virginia2,2390.68×
Montana1,8680.95×
Vermont1,6321.31×
Delaware1,5520.79×
Alaska1,3780.9×
South Dakota1,1590.7×
North Dakota1,0770.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rian Johnson audience
BrandAffinityCategory
Obsessed (2009 film)360.51×Movies & TV
Joseph Gordon-Levitt84.54×Movies & TV
Nathan Fillion50.68×Movies & TV
David Fincher76.86×Movies & TV
The Lobster93.31×Movies & TV
10 Cloverfield Lane86.76×Movies & TV
Alison Brie31×Movies & TV
Basic Instinct80.81×Movies & TV
Suspiria91.95×Movies & TV
Autism Awareness19.03×Health
Bruce Willis13.77×Movies & TV
Diabetes mellitus awareness12.48×Health
Sharon Osbourne20×Movies & TV
Aaron Paul31.16×Movies & TV
Ron Perlman30.71×Movies & TV
Matthew Gray Gubler34.72×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Superman3.59×Movies & TV
Emily Blunt15.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rian Johnson audience
TraitClusterScore
Early Adopter MentalityPOWER2.66
Urban LifestyleOPEN1.72
IndividualismJOY1.6
SustainabilityBALANCE1.59
Risk AppetiteTHRILL1.54
Convenience OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Rian Johnson
CountryShare
United States49.9%
United Kingdom9.9%
Canada5.6%

See Rian Johnson audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Rian Johnson have in United States?

Rian Johnson has an estimated audience of 711,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Rian Johnson fans?

34.1% of Rian Johnson fans are female, 65.9% are male, with an average age of 41.6 years.

Which brands do Rian Johnson fans like most?

Rian Johnson fans show strongest brand affinity for Obsessed (2009 film) (360.51×), Joseph Gordon-Levitt (84.54×), and Nathan Fillion (50.68×) over the country average.

Where do Rian Johnson fans live in United States?

Rian Johnson fans in United States are most concentrated in California (reach 113,439), Texas (reach 51,996), and New York (reach 51,864). These three regions account for the largest share of the active audience.

What other brands do Rian Johnson fans also like?

Beyond Rian Johnson itself, the audience over-indexes on Joseph Gordon-Levitt (84.54×), Nathan Fillion (50.68×), David Fincher (76.86×), and The Lobster (93.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rian Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.